Italy’s Trentodoc has a history of producing incredible sparkling wine, Giacomo Malfer reveals their tasty secret.
We had the chance to sit down with Revi Trentodoc’s Giacomo Malfer to talk about the Italian Trentino region, their multi-generational family business, favorite foods, and of course their legendary sparking wines.
Listen to the podcast here:
Giacomo, Can you share some of your favorite memories that include a wonderful sparkling wine celebration?
I’m very happy to talk about Revi and my family and my world. One of the best memories that I remember with sparkling wine Trentodoc was my 30th party. I invited a lot of friends. The bottles, one by one [were poured and put] on the floor [lined up] around the house. But, the most important thing was the joy, the happiness, to enjoy that party.
In history, Trentodoc sparkling wine is the best product for celebrations. So celebrating my birthday or other important things in life is one of the best things that we produce of that kind of product can make because We work our life to produce something people enjoy the best highlights of the life. So what’s better? And one of my best memories is my 30th birthday party.
You mentioned celebrating with your family. Tell me what it’s like growing up in a winemaking family.
Paolo, my father, for me is a common star because when I was young, I never wanted to go on with the winery. It’s funny to know because today it’s my life. Sometimes [I feel like] it is my girlfriend. Francesca is my real girlfriend. So it’s matches perfectly now with my life and with my private life.
Courtesy of http://www.revispumanti.com/
Someone said that if you love your work, you’ll never work a day in your life. I think that idea is very important. As I said earlier, there is something very beautiful about making something that people used to celebrate.
I remember when my father Paolo would talk about wine and producing wine, his eyes would shine. That shine was one of the first things that was useful for me to start and work in the wine industry. I remember that Paolo said to us to do what we wanna do, not follow the winery. Because it was his passion, not his first job. He said, ‘this is my passion. I want to work with Revi as a passion.’ In fact for 30 years that was not his job. He started when he was 13 years old.
He was in a classroom with only females. He found a book with an article on Dom Perignon. He came home and asked my grandfather [for] some white wines because we were an agriculture family. And he said, I wanna make champagne now. And my grandfather laughed, because my Dad was just a young boy. But you know what? He said, okay, you can try a very small batch.
My grandmother made bread each week, so Paulo asked my grandmother for some yeast, and put it inside with the sugar.
And on Christmas of 1963, my family enjoyed the holiday with methodic champagne noir. Because in Italy at that time we could name the methodic champagne, the classic method with the second fermentation in the bottle. And so after that, he studied at school, and then he started with Revi in 1982. And for 30 years it was his hobby.
I believe it was one of the most important things, to grow up with passion, in my father, in my brother Stefano and in me, because he’s never forced us to follow that.
We both studied economics. But I remember many memories about when my grandmother would take the broth to the people who helped my father in the winery. I have some memories that is between the brain and the heart. I believe that premise was the first seed to grow the passion. After that, my brother Stefano, the producer and manager; we followed because we were tasting all the time with my family together. We are looking for a very clean, very fresh identity wine of our region.
The best thing that I believe our father gave us is a way to read the wine world. This is the identity. We always want to find in Revi our territory. He was one of the first to produce the zero dosage. We have been producing zero dosage or pas dose, you know, that is the same since 1983. The first harvest of the first vintage of pas dose Revi was 1981. It was very, very uncommon for that period, even just five years ago it was uncommon. But 40 years ago.
I believe inside that particular label is the philosophy of our winery, and we want go on with that. So the second generation, me and my brother Stefano, for sure, we wanna follow that.
There’s a lot less magic in economics than there is in sparkling wine. Was there a moment when you realized, ‘I need more magic?’
Yes, I remember. When I was 13 or 14 years old, and I was helping my father in the vineyard, I didn’t like it because it was very warm and some activities were very slow. My friends would go to the swimming pool, and I was with my father. So I said, I want my office, with my shirt and air conditioning and not be here.
But at the end, I really love the people and finding magic. Because it all starts from a piece of wood and arrives at the end in a bubble, in the most beautiful moment that you put that wine in a glass and enjoy with your friends and your family.
There was not a very clear moment when I changed my mind and said no economics, but wine making for sure.
I made the commercial part of the winery. So economics is important and now it’s the economics of a winery. I found a very good way to have a little bit economics and stay in the best [wine] world.
I always tell my friends and my girlfriend, we are working for something that others work for the Saturday night or the Friday night. That is super beautiful, because celebrating is the best thing. To enjoy life is to celebrate the big things and the small things. The small things could be simpler, pizza with friends.
I think the theme that I’m learning is the magic of celebration. Let’s seque to the magic of your region.
Yes, for sure. The [Dolomite] mountains area is one of the important things. And thanks to the mountain region, we can have the freshness, the aromas that come up from the difference in temperature between day and night.
At the same time, we have a region that goes from 200 meters in altitude over to 700 meters. More than 70% is over 1,000 meters in altitude. So it’s a very mountain region. And the valley also is a mountain valley, because the fresh air comes down from the mountains and goes through our vineyards. That’s increases the performance and the structure we find in our glass of trentodoc.
Wine Enthusiast awarded us as one of the best wine areas for Trentodoc because we can have the maturity of the grapes, and at the same time we defend the freshness. So we have a balance between the complexity, the perfumes, the aromas thanks to the mature grapes. We don’t forget and lose the freshness, the acidity freshness, very important to enjoy, because at the end, one bottle, one glass, you have to drink to enjoy it.
Another thing that is important here is the soil, limestone, there are different soils. And that gives us some different shades about Trentodoc. This is one of the most important things not only here in Trentodoc, but in the wine world.
Drinking is a way to take a trip in your life. It’s very nice to drink the same wine, the same grapes in the same area, but at the same time, find something different. Not only because its comes from different wine growers, but because the soil, the terroir.
For example, Albano, the small village where I come from, where Revi was born.
Re Vino [translates to] “king wine”, because it was one of the best areas in Albano, my village, to produce grapes for wine. Albano was named from Veronelli, one of the best and most important, wine journalists in Italy.
Why? Because many private people in the area made their own classic method, sparkling wine. It was an agricultural village, but they didn’t make only still wine. They made sparkling wine. So that is the terroir. That is the the know-how, the idea of one place, not only the type of soil or the wind.
Here in Trentino, in our vineyard we have some of the best soil, Cavaliere Nero.
Cavaliere Nero is 100% Pinot Noir, it’s clay and red marble. Now red marble was the motherstone. And we have clay. It is a very important Pinot Noir. It is a very important red pinot noir dressed by the bubbles.
Sticking with the region for a moment, tell us about what’s it like living in that area today?
It’s a mountain region so we have ski slopes we can enjoy in the winter season. But the mountains are really magic during the summer. On my summer holidays, I want to go to the sea. We have one of the best lakes in Italy, Llago di Garda.
A few weeks ago there was the Gambero Rosso event, where I tasted your sparklers for the first time. Let’s talk about the bottles.
You tasted the classic one, Revi Brut Trentodoc, the Revi Reserve 2012.
Revi Brut Trentodoc has 40 months on lees. Both are Chardonnay and Pinot Noir.
The Chardonnay grown here in Trentodoc gives very good aromas, good acidity, good freshness. Pinot Noir in more in altitude, gives us the body.
Courtesy of http://www.revispumanti.com/
In the Pinot Noir of the brut, it’s only for the body. Not for the structure.
With aging, the wine comes out with notes of Pinot Noir. In fact, in the Reserva 2012 or other Revi, when it stays many months on the yeast, you find the perfumes of the Pinot Noir, we have the classic line: Revi Brut, Revi Rose, Revi Dosaggio Fero. They are all made with a cuvee of Chardonnay and Pinot Noir. 20% white and more in the rose, because we have 70%, helps us to give a lot of structure and body.
Chardonnay is a major part of it and that is very important for the Brut as for the Reserva, because it gives us the freshness in the Reserva.
People always ask me which is my favorite, the Brut or the Reserva?
It really depends. It depends on the time of day and my mood. In the summer when it is warm, I like really a glass of fresh Brut classic, because it’s simple. I want to chill out a little.
Then on the same day at dinner we drink a glass or a bottle of Reserva tasting and pairing with some foods.
With the Brut, the tasting notes are apples. One of the classic notes. Toasted nuts. All very light and delicate.
If you ask me what to expect if you taste a glass of Revi Brut, you have to expect some fresh apples, some flowers, a little toast, and freshness and joy on the palate.
For the food pairing, some salami or fromage, very simple aperitivo that you can have in your house.
One of the best pairings that I really love is with pappardelle or a pasta with white ragu and parmesano, because it’s delicate and a little bit salty. Parmesano’s taste is not so aggressive, it’s also delicate. And with the Brut I love a lot.
I love pappardelle, I love pasta for sure. I’m Italian, you know, so… I’m a pasta lover.
Thinking about Reserva, you can really go all over the world with the taste. You can also pair with fusion cuisine, you can have some more taste.
In our Reserva, we have the structure, the body, the complexity at the same time, the very freshness. So you can enjoy that glass with some fatty foods, because it’ll clean up your mouth and have structure. Carpaccio, branzino, fresh fish.
Is there a unique or surprising food that you wouldn’t traditionally think pairs well with your wines and yet it did?
I love surprising myself with pairing foods. As you were talking, I was thinking of risotto with porcini, with gouda.
During the [pandemic] lockdown I stayed with my family and during our Sunday meals, we had a violet rosemary [herb sprig] inside a glass was amazing.
I believe, one of the best important things, if you are in a winery, in a restaurant, you have to taste and try. Be curious.
Something we really aim for with our audience is helping someone who’s curious and eager, helping them understand what they’re trying so they can have more appreciation for the taste and the flavor.
Can you walk us through the process of the classic method?
The first part, it’s common, like still wine. You grow the grapes. It’s very important to have high quality raw materials at the start. Then you have harvest after one year. Then you press, you have the first fermentation, that is the vinification.
The very important different thing about sparkling wine and a classic method, for example, in 100% Chardonnay is when you want to have a chardonnay for a base of sparkling wine, you have to have more acidity. So your harvest is a couple of weeks [earlier]. It depends on the velocity of the maturation.
But we can say between one and two weeks before, because you have to preserve the freshness, the acidity.
Then after harvest, you have a different vinification. It depends if you want to, to make a rose or a white wine. In that case, you have a maceration on the skin of the grapes of Pinot Noir. If you want a Blanc de Noir, a white wine from Pinot Noir, you have to separate the skin of the grapes, from the juice.
After the first fermentation we make the cuvee. We sit with my family and taste, and discuss which kind of chardonnay goes inside with some percentage of Pinot Noir.
For example, we talked about the Revi Brut and 80% of Chardonnay, and 20% Pinot Noir. So [a blend of] Chardonnay 1-2, and 7 with 20% of Pinot Noir or a [blend of a] couple of Pinot Noirs, it depends on the vintage of the year.
After that, we put inside the Liqueur de tirage, so yeast and sugar, like [if you] make bread. You put all inside a bottle and you cork. So, the yeast starts eating the sugar and give us the bubbles.
That activity let’s the yeast work.
One important thing for Trentodoc it it’s made with only grapes of the Trento area: Chardonnay, Pinot Noir, Pinot Meunier and Pinot Blanc.
First of all, we use Chardonnay and Pinot Noir. In Revi we use only Chardonnay and Pinot Noir.
To be Trentodoc, it has to stay on the lees, for a minimum 15 months. To be Vintage Trentodoc, it has to stay for two years, 24 months. We have two years on the grapes of just one harvest.
For example, the 2018, to be Reserva Trentodoc has to stay minimum three years on lees, so 36 months with just one harvest.
After that, we have the bubbles inside the bottle, also the yeast. So we have to make the. [Years ago] we made it all by hand, today is automatic. It’s useful to clean up the wine from the yeast to have at the end of this activity a brilliant sparkling wine. Then we have the disgorgement. The isgorgement is made with glass, so we freeze that part of the yeast.
And with the pressure between six and seven bar with the disgorge. So we open the bottle, the pressure pulls out that cork freeze of yeast, and we have a very brilliant, sparkling wine.
If we don’t add [anything] because, sparkling wine is special wine, because we can add sugar, and with the sugar, we can define the type of Trentodoc sparkling wines who had, for example, de Natura, de Dossagio Ferro, after we have the extra Brut Brut, and go on with more sugar wine.
We can add something to create a very secret recipe of each winery. At the end, a couple of month minimum to recalibrate the sparkling wine, with this liquor disposition. We have the magic done. From some grapes to a glass full of emotional, nice moments and full of bubbles.
Outstanding. The magic and the science involved,.
Our payoff is when magic and technique meet, because that is sparkling wine.
As we wrap up, where can we find Revi, browse and shop?
I wanna ask your audience to be our ambassador. You have to go and ask [restaurants and shops] about Revi. When you find Revi, you have to try Revi.
When you don’t find Revi, you have to ask for it.
YOU MIGHT ALSO LIKE
Bubbly East Coast Prosecco Tasting! Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
DC Heads to NYC for Prosecco! Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
Prosecco has gone from a little known mountain fizz to a vinous superhero, overtaking Champagne (and every other sparkling wine out there) and enjoyed by wine drinkers throughout the world, as the base of a cocktail or an everyday quaff.
But despite its huge popularity, most people don’t know much about it.
And there is much more to Prosecco than many people are aware.
”My objective is to
clarify the critical differences
between the original ancient Conegliano Valdobbiadene Prosecco and
the DOC Prosecco that was enacted in 2010.”
Alan Tardi
New York Wine Studio
Prosecco is produced only in Italy, in the Northern regions of Veneto and Friuli, and there are three official Prosecco appellations.
Prosecco DOC
One of them, Prosecco DOC, was created in 2010. It occupies a huge, mostly flat area encompassing almost two entire regions and accounts for most of the 700+ million bottles of Prosecco produced each year.
Conegliano Valdobbiadene Prosecco DOCG
Conegliano Valdobbiadene Prosecco DOCG is a tiny area in the foothills of the Dolomites consisting of 15 small municipalities in the province of Treviso. This is the ancient winegrowing area where Prosecco was born and made a miraculous comeback in the aftermath of World War II.
New York Wine Studio’s Alan Tardi
Besides its pedigree, there are numerous factors of the Conegliano Valdobbiadene enclave that distinguish it from any other winegrowing area in the world: complex and diverse topography, variety of soils, native grape varieties, distinct sub-areas, ancient history, and varied typology—bubbly, fizzy, and still; secondary fermentation in tank or in bottle, leaving sediment in the bottle (known as Ancestral Method) or removing it (Traditional Method).
In this class—which takes place right in the middle of National Prosecco DOC week—we will discuss the origin and evolution of Prosecco in the Conegliano Valdobbiadene area. We will also examine the two additional Prosecco appellations created in 2010.
But most of the time will be devoted to exploring and tasting Conegliano Valdobbiadene Prosecco through a lineup of 8 exceptional terroir-driven wines, in a variety of styles, that demonstrate the unique characteristics, complexity, and diversity of the original Prosecco.
Participants will also learn how to say “CONEGLIANO VALDOBBIADENE” like an Italian!
Alan Tardi has arranged a fantastic lineup of unusual and exceptional wines (half of them are coming directly from Italy) which demonstrate the various factors that characterize the complexity and uniqueness of Conegliano Valdobbiadene: Different production methods (“Tranquillo” i.e. still, Martinotti, Classico/Traditional, Ancestral); frizzante, spumante; single vineyards, Rive, native grape varieties; diverse, soils, terroirs and topographies.
List of Wines
- Prosecco Tranquillo DOCG “Il Canto Antico” — BORTOLOMIOL*
- Colli Trevigiani IGT Verdiso Frizzante Sui Lieviti — GREGOLETTO
- Progetto 5 Varietà Conegliano Valdobbiadene DOCG Brut — MARCHIORI*
- Conegliano Prosecco Superiore DOCG Rive di Ogliano Extra-Brut — BIANCAVIGNA
- Superiore di Cartizze Brut DOCG — RUGGERI*
- Superiore di Cartizze DOCG “Private” Rifermentato in Bottiglia 2014 — BISOL
- Conegliano Valdobbiadene Prosecco Superiore DOCG Rive di Carpesica “S.C. 1931” Metodo Classico — BELLENDA*
- Valdobbiadene Prosecco Superiore DOCG Asciutto, Rive di Colbertarldo, Vigneto Giardino — ADAMI
- Torchiato di Fregona Colli di Conegliano DOCG “Ciàcoe” 2016 — CA’ DI RAJO*
*Shipped directly from the winery in Italy
Find more information and buy tickets at New York Wine Studio or at the link below.
https://www.newyorkwinestudio.com/original-prosecco
Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
Heaven’s Door Spirits, Bob Dylan’s highly awarded collection of super-premium American whiskeys, is turning up the heat on the age-old debate of which state, Tennessee or Kentucky, makes the best bourbon.
For as long as corn’s been cracked and stills have bubbled, Kentucky and Tennessee have been turning pristine limestone water and grains into a coveted amber elixir.
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud
Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud between these two bourbon powerhouses, inviting whiskey lovers everywhere to put their palates to the test and voice their opinion.
Heaven’s Door sets itself apart as the first brand to offer both a Kentucky and Tennessee bourbon, giving fans a unique chance to compare.
The brand’s Kentucky Straight Bourbon, Ascension, and Tennessee Straight Bourbon, Revival, are made from high rye mash bills with grains largely sourced local to the distillery, and barreled at the same proof, yet yield vastly different taste profiles. Heaven’s Door invites you to level set, savor and decide which bourbon pleases your palate and wins your heart.
A Tale of Two Bourbons
Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.
What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.
Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors.
Kentucky’s limestone water and Tennessee’s pure spring water are both famous for helping yeast thrive during fermentation.v
Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel.
Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.
Heaven’s Door Kentucky Straight Bourbon, Ascension
Heaven’s Door Kentucky Straight Bourbon, Ascension, is a unique blend of two premium Kentucky straight bourbons aged for over five years and non-chill filtered, boasts warm and slightly sweeter notes of vanilla and baking spices. The limestone-filtered water of Kentucky, renowned for its purity, plays a key role in developing these rich flavors.
Heaven’s Door Tennessee Straight Bourbon, Revival
Heaven’s Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the “Lincoln County Process” – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.
“We wanted to fan the flames of this old debate
between Kentucky and Tennessee bourbon
and showcase
our outstanding expressions of both styles.
We’re excited to hear what consumers think and how they experience these two classic bourbons.”
Alex Moore
Master Blender and COO
Heaven’s Door Spirit
Heaven’s Door marries art and craft in every bottle, drawing inspiration from Bob Dylan’s restless spirit to continually innovate. By sourcing non-GMO grains and honoring each state’s natural elements, the distinct character of each bourbon is evident in every sip.
Yo DC! Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Yo DC! Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Publicity For Food CEO Heather Holmes
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
The PublicityForGood Team
FlavRReport.com on YouTube
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
-
DC Heartbreak: “Goodbye Pies” for Valentines Day with Pizza Hut delivering Spicy News in a Sweet Way
DC Heartbreak: “Goodbye Pies” for Valentines Day with Pizza Hut delivering Spicy News in a Sweet Way
Pizza Hut announces a new Valentines Day offering, “Goodbye Pies” with the launch of its new sweet yet spicy Hot Honey pizza.
There’s a misconception that breakups don’t happen around Valentines Day, but research shows it’s actually a holiday centered around the most heartbreak with 45% of people agreeing it’s better to do the deed right before the holiday itself*.
Red Tuesday this Valentine’s Day
There’s even a phenomenon called ‘Red Tuesday’, which is the Tuesday before Valentine’s Day, where people break up most often in the year.**
That’s why starting this Red Tuesday, February 6, through Valentine’s Day, Pizza Hut is launching new, limited-edition Hot Honey “Goodbye Pies” to help deliver spicy news in a sweet way for FREE.
By sending a Goodbye Pie, Pizza Hut will help you break up with your significant other by delivering a personalized, simple message on custom packaging with a sweet and spicy Hot Honey pizza to ease the pain.
Goodbye Pie pizza boxes for Valentines Day
The custom Goodbye Pie pizza boxes also leave a space on the top for the break-upper’s name to be added.
To submit for a chance to send a free Goodbye Pie, simply visit GoodbyePies.com starting February 6 to ditch that awkward break-up convo and send a pizza instead.
This offer will be available through February 14 at select locations in the three major U.S. cities notorious for heartbreaks – NYC, Chicago and Miami, while supplies last. Not available in your city?
Easier than the Awkward Breakup this Valentines Day
The website above can also be used to request Pizza Hut instead write a breakup text for you to send, along with a link to a gift card for your future-ex to redeem a free Hot Honey pizza. Limited quantities only available during this limited time.***
“The rising popularity of the sweet-heat flavor profile
has led to Hot Honey becoming the most requested test item by our team members
and we are thrilled to have it as the newest addition to our menu,”
Lindsay Morgan, Chief Marketing Officer at Pizza Hut.
“With the launch of Goodbye Pies, we are bringing that perfect blend of sweet and heat experience to real life, delivering spicy news in the sweetest way for Valentine’s Day.”
Pizza Hut’s Hot Honey Pizza and Wings can be found nationwide at participating Pizza Hut locations starting at $11.99 for a medium pizza and $5.99 for 6 count boneless wings. Pricing and participation may vary.
- Hot Honey Pizza: Featuring a pizza crust topped with marinara sauce, a generous layer of cheese, classic pepperoni, a hot honey drizzle made with real honey infused with chili peppers and crispy cupped pepperoni, balancing the honey’s sweet heat with the savory-salty taste of the pepperoni. The crisp pepperoni cups are ideally shaped to hold the hot honey drizzle.
- Hot Honey Wings: Available in both bone-in and boneless versions, these wings are coated in Hot Honey and double-dipped in sensational sweet heat flavors.
This new Hot Honey innovation will be spotlighted in a new Pizza Hut campaign, titled “Pizza wHut!?” which will roll out nationally in February bringing to life Pizza Hut’s commitment to flavor innovation as the brand continues to reinvent and perfect everyone’s favorites with new and craveable flavors.
Visit PizzaHut.com for more information.
*According to YouGov.com poll.
**Described on The-Sun.com.
*** AVAILABLE FIRST-COME, FIRST-SERVED, WHILE SUPPLIES LAST EACH DAY. QUANTITIES ARE LIMITED. Open to legal US residents physically residing in the 50 U.S. and D.C who are 18+ years of age. Offer Recipients must live in select zip codes in New York City, Chicago or Miami. Ends at 11:59:59 pm CT on 2/14/24, or when all available Incentives are claimed (whichever comes first). A minimum of 10 Goodbye Pie Incentives and 50 Breakup Text Offers are available each Incentive and Offer Period per Market. Limit one (1) Incentive and Offer per person and per household. Other restrictions apply.For Incentive and Offer Periods and a list of eligible Zip Codes and full Terms, visit www.goodbyepies.com/terms
-
Taste Award-Winning Olive Oil from Heraclea – Discover flavor, health and heritage, reveals Berk Bahceci
Heraclea Olive Oil delivers flavor, health and heritage, reveals Berk Bahceci
We are here with Berk Bahceci from Heraclea Olive Oil.
Berk joined me for a conversation (via zoom). Below has been edited for length and clarity. Find the full conversation on our YouTube Channel.
I’m excited because I’ve tasted your olive oils and they’re subtle, they’re flavorful, and there’s a great story behind them. And today I wanna touch on all of that and a little bit more.
Tell me a bit about your background and how you got into olive oil
Berk: Sure. I moved to the United States approximately 10 years ago for college. Actually. That’s how my story here started. I studied economics at UCLA and then I went to law school at UC Berkeley.
But the day I started law school, I realized something was off. I started questioning whether I was the material to be an attorney. Three years passed by. I took the bar exam and started working. In my first year I realized, I don’t want to be a lawyer anymore.
I started looking for an exit plan. So I reflected back on myself, my life, my childhood. What is one thing that would make me wanna wake up every day with excitement?
I realized olive oil is out there. My family owned some olive groves before, but we were never doing this with a business mindset. It was just produced and consumed within family and friends. I came up with the idea to tell my family, why don’t we turn this into a business, create a brand around it, and sell it here exclusively in the United States.
The market itself is very dominated by a couple big players from certain countries.
I did more research and realized that Turkey is the fifth largest importer of olive oil into the United States, but you are not seeing any Turkish brands on shelves.
What’s the reason for that? It’s probably because producers in Turkey don’t have the means to come here, establish a distribution center like channels, and move product. Selling in bulk is the easiest and most convenient way for those people.
But I wanted to bring a new way for the Turkish olive oil in the United States with Heraclea that’s how we found it.
We’re definitely gonna get into Turkey in a second. A lot of the people watching this are wine lovers. Region is very important. So tell us about the region that you’re farming
Berk: Region has an impact on olive oil as well. That’s the reason why the European Union has a scheme called Protected Designation of Origin. I’m sure wine lovers and cheese lovers will know, when I say PDO, the red and yellow emblem that you see on certain products sold in specialty food stores.
PDO is basically a stamp given by the European Union, to distinct products. What do I mean by that? So the variety of olive that we work with is called Memecik. There are over 2000 olive varieties in the world.
Do me a favor, say that variety again and spell it for us.
Berk: It’s called Memecik. It is very unknown, very rare because it is specific to the region that we produce.
And that’s why the European Union has given a couple years ago to this region and this olive variety, A P D O certification. For example, in California most growers are bequia, right? If they were to plant Memecik, which they can, in California, they won’t be able to have this PDO certification.
So PDO only comes if Memecik is grown in Milas. That’s a very special thing for us and we are very proud to be working with a very rare variety. So when you buy olive oil, it is for certain that you won’t taste it with any other brand because it’s distinct to Milas.
Just the same way that champagne only comes from the Champagne of France.
Berk: That’s exactly what I was going to say.
When did you realize the magic and the power of the Memecik varietal?
Berk: This PDO certification is so new that we did not found this business upon that, that certification. It was just an added value with the PDO, but we always knew that our olive oil was distinct in its quality.
It has actually recently been approved by International judges in New York International Olive Oil competition, Japan Olive Oil Competition, Istanbul Olive Oil Competition. We got gold and silver medals from all of these. And this is the first year that we are actively participating in these competitions.
It’s a really good moment for us because usually these things don’t happen in the first or second year. [Usually] you’re a producer for multiple years or maybe generations. So we’re really proud about that.
Congratulations. And just to give someone listening or watching an idea, the scale of these competitions.
Can you estimate how many different olive oils are in that competition?
Berk: I would say in the thousands, 2000. Maybe a hundred companies are winning these awards. You’re in the select field of the top 5-10% in the entire world.
The panel is composed of people from all around the world, from all producing regions, Italy, Tunisia, Greece, Turkey, Chile, Argentina. Experts. So it’s a good indication that the product is at a certain level of quality.
So let’s talk about the behind the scenes and the process of making this award-winning olive oil.
Berk: We have around a hundred acres of land with over 10,000 trees that we take care of with a team of seven full-time on the field every day. We don’t use any fertilizers, we don’t use any pesticides. We don’t use any chemicals. One reason is our grows are literally on the on mountains. They’re not plantations.
Many olive oil brands have what people call “olive farms” where the companies do intensive and super, super high density farming, which means that where maybe 10 trees would go. They plant a hundred trees. So it’s very compact, producing very high yield olives, but lacking taste because they’re fed with irrigation all the time.
So the olives get really big when they’re given water every day, whereas our olives don’t have irrigation because it’s on the mountains. Our olives, in comparison, are relatively smaller, which keeps the aroma very vibrant. That’s actually the secret behind it.
A lot of people who taste our early harvest olive oil say that it’s a little bit bitter, especially right after the harvest. That comes from the antioxidants that are loaded in it. Because our olives are very small. The density of antioxidants is higher, so that’s why the bitterness comes in.
We just prune the trees, cutting the excessive branches because we’re working in a very scarce, nutrient environment. Like I said, no fertilizers, so you have to keep the trees very optimal by cutting the unnecessary trees and branches so that whatever there is in the soil goes to the fruit.
That’s why our team of seven constantly does these kind of things. These kind of physical touches, no like chemical alteration or anything. Around October we start walking around the grow to determine the day of the harvest. That is the most exciting time of the year
Due to not using fertilizers, we really have to optimize the day of the harvest to maximize our production. So when we determine that day, which is mid-October, usually we start harvesting.
We hire local men and women who are living in nearby villages. We go in with a team of 20 to 30.
We keep it for 90 days until January. We don’t want to go into January. Because fruit flies, conditions and a lot of other things impact the quality.
So we try to finish everything from mid-October until January. We work with a local mill to process our olives. We take two batches every day, one in the afternoon and one at night because we don’t wanna wait in between.
If you start harvest at 8:00 AM and harvest until 4:00 PM the olives that you have harvested at 8:00 AM will have waited nine hours before going into the processing machine. We don’t wanna do that because as the olive waits, fermentation starts and the quality decreases.
So we do two deliveries every day to the local mills, one in the afternoon, and one later in the day. This way we ensure that our olives go right into production within two to four hours of harvest. Believe me, we’re working really hard to maintain that.
Then we store our olive oil in stainless steel tanks in temperature and humidity controlled rooms with nitrogen gas used as a buffer between the olive oil and the rim.
Think of a five ton tank. You fill it out, but there’s always some portion of the tank that is left empty and there’s oxygen in that empty part. When olive oil touches with oxygen in the stainless steel tank as it is stored, oxidation starts, which leads to rancidity, which decreases the quality of the olive oil. So we take that oxygen out by pumping in another gas – of course, food grade safety, no worries there.
That’s the level of attention and care we give to our olive oil.
Let’s switch to the the tasty part. Let’s talk about the flavor of your two bottles. Flavor profiles, aroma, anything you’d like.
Berk: So we have two products right now. We’re bringing in a third one soon.
Olive oil is the white bottle which is made from olives that we harvest starting from October until mid-November.
And the moment that we switch from early to mature harvest is when the olives start turning into this purplish color. As months pass the green olives start to ripen and then change in color. When we see that change into purple, that’s the moment we say, okay, early harvest is done.
Now we’re doing mature harvest and then everything else that we harvest mid-November, till January, is considered mature harvest. That’s the distinction between the two.
The mature harvest is the black bottle. And when it comes to flavor profile, there’s one disclaimer that I wanna make, uh, in general about, uh, these, uh, like.
Flavor profiles. I think to really understand and feel and get this smell. In any olive oil, you have to have a sensory memory, have that experience in your mind, I still remember it.
Here’s an example from my sensory memory:
We had a walnut tree right across the street by our house, and there was a fine paper-like cover, outside of the walnut. Right before they mature, we would take from the tree and taste it and it’s bitter. So that [bitter] taste is in my sensory memory right now.
Same as tomato stems. Like if you touch a tomato plant with your hands and play around and then smell your hands, you’re going to get a very unique tomato stem smell, and that’s like embedded in your mind now. So from now on, every time you taste an olive oil, if there is that distinct smell or taste in it, that’s how you recognize it.
So in our olive oil, early harvest, for example, I get the notes of freshly cut grass, tomato stems, walnuts, banana.
What I was told in this olive oil school that I went to in Spain is, get your hands out there. Touch everything, smell everything. Taste everything. That’s how you develop your sensory memory.
And that’s how you become, as people say, familiar. But you know, like you don’t have to have a certificate to be one. You know, you just go out there and taste stuff and try to. Memorize and remember those smells and tastes.
I was talking to somebody earlier this week about food pairings and he had a similar answer, which was be curious.
Exactly. Taste things, touch things, smell things, and be curious.
I know your website has a cookbook, let’s talk about some of your favorite food pairings with your olive oil
Berk: I love drizzling our early harvest on cheese plates. That’s my favorite thing. Early harvest is more for finishing dishes because it has a bitter aroma to it.
If you cook with it, you may have a bitter taste in the food. Actually, I know people who cook with our early harvest. I know people who drizzle with our mature harvest, so it’s not set in stone.
It really depends on what you like, but generally, early harvest is better for drizzling over salads. Hummus, cheese. Sometimes I dip my bread in it.
That’s a tradition we have in Turkey sometimes, find a piece of bread and dip that into your olive oil, and that’s a good breakfast.
Mature harvest is for everything else. Cooking, baking, marinating. A lot of people are saying that they use it for marinating.
Anything else you want us to discover about olive oil?
Berk: Our goals are twofold. One is, olive oil is a very healthy product for human consumption, There is research showing that the positive effects on health of olive oil, daily consumption of olive oil. We believe that a product that is so healthy for humans should do no harm to the environment.
It’s production should not cause any more trouble to our Mother Nature. That’s why we’re not using fertilizers. That’s why we’re not using pesticides. We think there’s a solution in nature to resolve any problem that these things claim to be curing. That’s number one, producing as environmentally friendly as possible.
Number two is to introduce to the world the intricacies of Turkish cuisine. It is beyond just kebab. It is just one meal in thousands of distinct and unique recipes. And the way that we treat these recipes are not just a list of ingredients.
To us, these are stories from past generations and that Turkish cookbook has 550 very distinct recipes. Each recipe is associated with a specific region or maybe sometimes even a village.
It almost sounds Farm To Table.
Berk: Exactly. That’s the goal. We’re small batch and we have really certain values and principles.
Are there any specific health benefits that you wanna cover?
Berk: There are a lot. There are a lot of research. I’m not a scientist. I’m not a doctor. But consuming olive oil daily helps with chronic diseases. Cardiovascular diseases. Type 2 diabetes, and many more.
We have lab reports showing the amount of antioxidants in our olive oil, which is around 500 milligrams per liter, which is a high amount. Consuming antioxidants is healthy. Olive oil has anti-inflammatory effects as well.
When you consider all of these things and if you consume fats, why don’t you switch to a healthy alternative where research shows that its consumption helps you.
That’s why as a layman I recommend consuming olive oil on a daily basis.
Berk, you’ve given us a lot of good information. You’ve given us a lot of tasty ideas.
Let’s talk about how to buy and how to, how to where we can buy your olive oil.
Berk: We’re available online at heraclea.co. There is no “m” at the end.
We will very soon be available on Amazon.
If you are in New York, we will soon be available in NoHo. Manhattan. Then if you are in Seattle, very soon we will be available in a grocery chains in Seattle.
Hopefully by end of this year we will be in over a hundred physical locations
-
Casino, Ocean City, National Aquarium: Summer fun in Annapolis
Casino, Ocean City, National Aquarium: Summer fun in Annapolis
Maryland is a small state with a lot to offer. Whether you’re a tourist visiting or a local, there’s always something new to explore.
The state boasts many waterways and water parks where you can cool off when the outdoor temperatures become unbearable. And that’s not all; there are also indoor activities, including several museums that provide an escape from the heat. Keep reading to learn more about the fun activities you can engage in around the state of Maryland this summer.
Visit a Casino
Taking a break at one of Maryland’s many casinos is an excellent way to escape the hot and humid weather. The MGM National Harbor resort and casino features live entertainment, slots, table games, and a poker room.
While gaming in person can be a lot of fun, sometimes, you won’t want to travel to a casino to play your favorite games. One alternative is to visit a website like Global Poker to play online poker from the comfort of your home, hotel room, or wherever you happen to be. Global Poker offers popular games, including Texas Hold’em, Omaha, Bounty Poker, and Crazy Pineapple. As if that weren’t enough, the site also hosts weekly tournaments. Whether you want to get out of the house or stay cool at home, there are many gaming options for you to enjoy in Maryland this summer.
Ocean City
This beach is one of the most popular along the mid-Atlantic coast and attracts residents from the surrounding area as well as tourists visiting the state. The public beach extends for ten miles, so there’s plenty of room to enjoy the sand and surf.
Plus, the Ocean City Boardwalk is a must-see tourist destination.
It’s a classic wooden boardwalk that local shop owners built in 1902 as a walkway for visitors to the area.
Ocean City is home to the USA’s oldest carousel, a US Coast Guard Lighthouse, and the Ocean City Life-Saving Station Museum. When you want to take a break from the sights, the area is lined with restaurants, hotels, and shops. If the heat is getting you down, you can take a tram between attractions. The city also hosts activities, including concerts and movies on the beach during the summer. So, it’s unlikely you’ll have a moment of boredom during a trip to this destination.
National Aquarium
An imposing building on the edge of Baltimore’s Inner Harbor is home to the National Aquarium. The aquarium hosts replications of marine life ecosystems from around the world. As you walk around the vast space, you’ll see award-winning exhibits that feature aquatic habitats with thousands of animals and species in one place. You’ll learn about marine life from around the planet, including the rainforest and the deepest parts of the ocean. The aquarium also hosts conservation events around the city for those who want to do their part in protecting the environment.
National Harbor
From a wide variety of festivals to cruises on the water, summer is one of the best times of year to visit the National Harbor. You can get one of the best views of the Nation’s capital from the Capital Wheel, a ride which lifts you 180 feet above the Potomac River and features breathtaking sites of the surrounding region.
You can also take a water taxi from the National Harbor to the National Mall or historic Mount Vernon. Nighttime is a great time to enjoy free concerts or a movie on the Jumbotron.
