Wisconsin Already knows the Big Winner on Superbowl Sunday
When the Big Game rolls around each February, Wisconsin Cheese knows that eyes are on both the TV and what’s on the table.
If you do the cheese math, Wisconsin crafts 600 types, styles, and varieties of cheese, which means there are 600 options for cheese A, 599 options for cheese B, and 598 options for cheese C. The total combinations equal 214 million cheeseboard options, and with 126 million households in the U.S., no two game day spreads need to be the same.
“With friends gathered around the TV and taste buds craving something extraordinary,
Wisconsin Cheese is here to elevate the game day experience
with artisan cheeses for a vast array of cheeseboard combinations,”
Suzanne Fanning
CMO of Wisconsin Cheese
“Wisconsin crafts 50% of the nation’s specialty cheese, which means The State of Cheese has the award-winning cheeses to make every spread score points with fans of any team.”
Play your starting lineup: an award-winning cheeseboard that will win over every guest’s taste buds. Whether you want to keep it classic or try a creative new play with thrilling flavors, these cheese boards will enliven your snacking array:
- Salty and spicy is a game-winning combo. This Spicy Game Day Board is an easy win for any host.
- Live, breathe, and even eat football with this Bacon Sriracha Cheese Football.
- Don’t forget to hydrate. Try the beverage-inspired Bloody Mary Cheeseboard, featuring all your favorite drink add-ins.
- No matter the final score, enjoy a sweet ending with a Dessert and Coffee Cheeseboard.
Whichever team you’re cheering for this season, Wisconsin Cheese is always a winner during the big game. Find inspiration for future game day parties with another one of our cheese board recipes, like this Fiesta Cheese Board, this Wisconsin Cheese and Charcuterie Board, or another spread that suits your style from our selection of over 300 handcrafted recipes featuring Wisconsin Cheese.
Be sure to share your creations with us on Instagram and Facebook. For more information about award-winning Wisconsin Cheese and winning recipes, visit www.wisconsincheese.com.
Wisconsin Cheese
The tradition of cheesemaking excellence began more than 180 years ago before Wisconsin was recognized as a state. With 90% of the State’s cow’s milk being turned into cheese, Wisconsin’s 1,200 cheesemakers, many of whom are third- and fourth-generation, continue to pass on old-world traditions while adopting modern innovations in cheesemaking craftsmanship. Wisconsin has won more awards for its cheese than any other state or country.
For more information, visit WisconsinCheese.com.
Dairy Farmers of Wisconsin
Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products.
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DC’s Apéro, Napa’s Be Bubbly, NYC’s Coqodaq: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
Napa’s Be Bubbly, NYC’s Coqodaq, DC’s Apéro: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
From Napa to DC to Manhattan and just 7 other sparkling stops!
Bureau du Champagne, USA today announced its annual list of the Top 10 Bars and Restaurants where Champagne plays a starring role. The list, now in its third year, recognizes establishments that elevate and celebrate the uniqueness of the sparkling wine that comes only from Champagne, France.
Released in advance of Champagne Day 2024, the list showcases Champagne standouts in every U.S. region. It recognizes restaurants and bars that take special care to offer Champagnes from a wide variety of producers, list them properly on their menus, and serve them with élan.
“We received nominations for spectacular bars and restaurants across the country, and selected from them a list of destinations that embody the spirit of Champagne,”
Lori Russo
Director,
the Bureau du Champagne, USA.
“While these restaurants and bars differ in style, spanning the spectrum from fine dining to fried chicken, they all have one thing in common: they understand what makes Champagne special. For that, we couldn’t be prouder to raise a glass to them on Champagne Day and the rest of the year.”
The full list of this year’s featured bars and restaurants can be found below in alphabetical order:
- Apéro, Washington, DC: Apéro’s list of more than 700 wines places special emphasis on Champagne. The intimate setting in DC’s popular Georgetown neighborhood is an ideal spot to explore an extensive list of Champagnes smartly organized by style.
- Be Bubbly, Napa, Calif.: In the heart of California wine country, Be Bubbly takes care to showcase Champagne with a menu that includes a map of the region’s five wine-producing districts and a philosophy of Champagne as a celebration of life.
- Boiler Room, Omaha: The wine list at this terroir-focused restaurant, originally conceived by a Master Sommelier, offers a broad range of Champagnes at varying price points so everyone can join in the celebration.
- Charleston, Baltimore: The wine program at Charleston emphasizes the special relationship between wine and food. The Champagne list, which spans three pages of its menu, explains the magic of Champagne along with a diversity of tasting profiles.
- Coqodaq, New York: Proving the versatility of Champagne, Coqodaq pairs the sparkling wine with both caviar and its signature bucket of Korean fried chicken.
- Coupes, Dallas: Coupes bills itself as a bar for Champagne. True to its name, its vast menu of Champagnes explains that “Champagne is a sparkling wine, but not all sparkling wines are Champagne.”
- Fizz Champagne & Bubbles Bar, Sacramento, Calif.: Fizz believes in celebrating everyday triumphs with Champagne. Its menus and events elevate Champagne from France and distinguish it from other sparkling wines.
- La Vie, Waikiki, Hawaii: La Vie’s emphasizes farm-to-table dining with French flair, so its large selection of vintage and non-vintage Champagnes creates the perfect complement, and the view is special, too.
- Pops for Champagne, Chicago: Known for its special events, tastings, Champagne education and a vast list of Champagnes of every style, Pops has been dazzling Chicago with Champagne since 1982.
- Sexy Fish, Miami: The extraordinary interior of this Brickell restaurant is matched only by its extensive list of Champagnes both accessible and rare.
For more information on Champagne Day or to find an event near you, visit champagneday.champagne.fr. More events will be added in the near future, so check back often.
Bureau du Champagne, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association representing the houses and winegrowers of Champagne, France. The Bureau works to advance the CIVC’s mission of defending the interests of the Champagne appellation worldwide through education and advocacy. For more information, visit us online at www.champagne.us.
DC to TX for Gin: Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care, has announced the purchase of Waterloo Gin, the first gin brand distilled in Texas.
Developed by Treaty Oak Distilling in Dripping Springs, Texas, near Austin, Waterloo Gin was launched in 2009, named after Austin’s original name – Waterloo – before the city was rechristened in the 1830s for Texas pioneer Stephen F. Austin.
Waterloo is known for its exceptional quality, craftsmanship, and unique flavor profile that blends fruits and botanicals that perfectly capture the Texas Hill Country.
The brand’s flagship Waterloo No. 9 Gin (94 proof) is crafted in the New American style, distilled with nine local botanicals including lavender, grapefruit, and pecan. The other expression in the Waterloo portfolio, Waterloo Antique Gin (also 94 proof), spends two years in first-use medium char American white oak barrels, matured under the hot Texas sun to develop rich wood flavors that complement the herbal notes of the base Waterloo No. 9. Both Waterloo Gins are naturally 100% gluten, carb, and additive free.
“Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy,” says DeJoria, who founded Patrón Tequila in 1989 and built it into a $5.1 billion business when it was sold to Bacardi in 2018.
“I’m very honored for the opportunity to help grow this incredible brand, and share Waterloo Gin with more bartenders, retailers, and consumers all across the country.”
The company will be led by CEO Justin Meigs, who was previously an original member of the Empress Gin executive team that launched and grew the brand to over 260,000 annual case sales in 5 years, prior to the company’s exit in 2022.
“I’m incredibly excited about this new chapter for the Waterloo brand, now in the capable hands of John Paul DeJoria and his talented team of spirits industry veterans,” says Daniel Barnes, the founder of Waterloo at Treaty Oak. “Their deep industry experience and passion for cultivating and growing brands gives me great confidence that Waterloo will continue to flourish and reach new consumers everywhere.”
Though the recipe, production process, and brand name for Waterloo Gin will not change, the brand packaging and imagery will undergo a comprehensive refresh, with expanded national distribution, early next year.
Currently, Waterloo is available through Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida.
Additionally, customers in other states can purchase Waterloo online at www.waterloogin.com/shop-gin.
DC Seizes Tonight: Larceny Kentucky Straight Bourbon Whiskey
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”
Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.
The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight” Screenshot
The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.
On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.
The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.
The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.
Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.
The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.
LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.
BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.
Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.
Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.
Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.
Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.
ABOUT LARCENY BOURBON
The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.
Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.
Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.
Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F
or more information, please visit www.larcenybourbon.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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Ready for Romance, Southern Charm and Delicious Food? Visit Greenville South Carolina.
Ready for Romance, Southern Charm and Delicious Food? Visit Greenville South Carolina.
You’re looking for a new trip?
…A great foodie adventure?
…Big city perks
…But a mix of quaint and calm.
…inspiring scenery
…maybe a full-on spa weekend?
And let’s be honest, it needs to be easy to get to.
Not too much to ask for, right? LOL
Southern Charm at Greenville, South Carolina
Well, Greenville South Carolina hits all of those spots and more!
Southern charm with big city amenities. From flavor to fun to flirty.
Greenville, South Carolina is Southern charm with big city amenities.
The right amount of outdoors, arts, charming people watching and of course food. Different flavors and lots of it!
That’s Greenville. Plenty of South Carolina Southern Hospitality with a kick of sass and did we mention the food?
Fun Days and Starry-Filled Nights in Greenville South Carolina
From March through July, the town square stays busy with free concerts twice a week and at night catch a movie in the park.
Fun days in Greenville South Carolina
The center of town is just a short walk from most hotels, where you can wander Main St. and window shop at artisanal stores, book stores and coffee shops on the way to your next meal.
Reedy River
After a light bite, take a stroll along the park at Reedy River. Their new development is gorgeous and cozy. Several great spots for Instagram-worthy selfies.
Love a tasty cocktail?
Kinda curious how the whole whiskey process works?
Highly recommend Six and Twenty Distillery’s tour and tasting experience.
Six and Twenty Distillery’s tour
From malting to mashing to distillation. You can even pose for pictures with their giant pot still and become instagram famous.
It’s a fascinating process, but even more – meet the team. These folks love their work and it shows!
If you’re lucky enough to get a tour from Owner David Raad, he’ll help you fall in love with their process as they create just the right flavor for you.
And speaking of flavor.
You should get a tasting.
If Benjamin Balaban is behind the bar, you’re in for a treat. Curious drinkers, ask about the flavors, the garnishes, how his mixes are so balanced and flavorful.
Six and Twenty Distillery’s tasting experience
Keep the Flavors Coming with Oil & Vinegar
Stop in and say hello to Oil & Vinegar on Main St. Owner Chef Veera Gaul who will introduce you to the flavors, aromas and blends of oilsl like you’ve never realized before.
Oil & Vinegar on Main St. Owner Chef Veera Gaul
As a dipping sauce.
As a salad dressing.
In your health shake.
There’s a lot of ways to enjoy olive oil.
Taste through: The fruity and robust Nocellara EVOO. The deliciously oily Puglia. The vibrant Basil EVOO. The perfect to mix Mango Vinegar.
And that’s why visiting Oil & Vinegar on Main St. is so fun.
Oil & Vinegar on Main St. Greenville SC
Their tasting helps you fall in love with the magic and find a new flavor to take home with you.
From Family Fun to Romantic – Greenville’s Dinner Options
Greenville offers a feast of foodie options from down home to innovative chefs and world-class menus.
With more than 110 restaurants in downtown alone, and more than 1,000 throughout the County, Greenville, South Carolina’s abundant and tasty restaurant scene is garnering national attention.
Nose Dive Restaurant in Greenville South Carolina
Nose Dive is an innovative gastropub were their chefs to craft dishes that are both delicious and exciting. The culinary team is dedicated to inventive fare and attention to detail to create an eating experience.
Antonino Bertolo’s Pizza
Right next to the NOMA plaza on Downtown’s North Main Street in downtown, Antonino Bertolo’s Pizza is one of the city’s most popular pizza parlors, serves up authentic NY style pizza and Italian cuisine.
Foothill Foodie Tours is a one of a kind foodie experience in Greenville with a chance to experience a wide selection of curated tours designed with you in mind.
Better Than Sex – A Dessert Restaurant
Enjoy the rimmed signature drinks and house made cordials at Better Than Sex – A Dessert Restaurant that re-imagines what intimate dining can be. All with desserts as the main event.
Next Day Get Inspired By Greenville’s Nature
Greenville is all about scenic beauty. Five gorgeous state parks perfect for a stroll or to break a sweat.
The 22-mile Prisma Health Swamp Rabbit Trail is one of Greenville’s most popular. There’s Falls Park on the Reedy, Greenville’s downtown green space, waterfalls, flowers, and walkways. Cleveland Park, the city’s largest park and home of the 14-acre Greenville Zoo
Want even more? Greenville’s got it!
Over 60 outdoor obstacles and ziplines, Treetop Quest Greenville’s aerial adventure park will thrill you. Paris Mountain State Park’s Four lakes, a swimming area (complete with kayaks, canoes and pedal-boats for rent), playground, 15 miles of hiking and biking.
Lake Jocassee
Head north to stop at Marci Jo’s Olde Mountain Store, a quaint local spot between Jones Gap and Caesars Head State Parks
Wildcat Branch Falls near Greenville SC
There’s over a 100 more parks within just a few hours’ drive.
Speaking of Serene. Looking for a retreat?
Greenville’s Grand Bohemian
Greenville’s Grand Bohemian is a luxurious boutique hotel perched along the Reedy River. Whether you’re stopping by for a handcrafted cocktail, spending the night in one of their suites or attending a conference, it’s sure to be a cozy delight.
Dripping with Southern Charm
Hotel Hartness near Greenville SC
Hotel Hartness is the luxurious destination just outside the city.
Spa weekend? Dream wedding? Elegant event space. The extraordinarily intimate experience of 69 suites in the main hotel and 4 spa suites.
You’re looking for a new trip.
A great foodie adventure?
With a mix of big city with quaint and calm and mountains of inspiring scenery
And it’s easy to get to.
Greenville is a must-visit destination that makes visiting easy, delicious and memorable. From food to local culture, exercise, romance and calm vibes that the South is best known.
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Mary J. Blige: Good Morning Gorgeous Tour DC at Capital One Arena Sept 17
Mary J. Blige: Good Morning Gorgeous Tour DC at Capital One Arena on September 17
One of Time magazine’s icons listed in “The 100 Most Influential People of 2022” and the recipient of the 2022 “Billboard ICON Award,” the undisputed Queen of Hip Hop Soul, Mary J. Blige, announces her
Good Morning Gorgeous tour
presented by Hologic in partnership with The Black Promoters Collective (BPC).
GRAMMY Award-winning and Oscar-nominated Blige will perform in 23 cities with special guests, platinum-selling, GRAMMY Award-winning artist Ella Mai and platinum-selling rising star Queen Naija beginning on Saturday, September 17, in Greensboro, NC, and ending on Saturday, October 29 in Atlantic City, NJ.
The tour also stops in Los Angeles, New York, and Atlanta.
“Mary J. Blige has been one of a select handful of artists
at the top of our desired list to partner with
since the initial construction of The BPC.
Having her support in our mission so early in the process is a testament to the hard work
we have put in to bring superior cultural experiences
powered by black business
to the masses.
We firmly believe this is a match made in heaven and are honored to partner with the Queen,”
states The BPC Co-Founder and President
Shelby Joyner.
the tour follows Mary J. Blige’s early 2022 album release of Good Morning Gorgeous. The album was released leading into her energetic Super Bowl Halftime performance.
The title track rose to #1 at R&B radio for 9 weeks and the song became a viral backdrop for many expressing self-love, with over 40,000 users creating videos using the song on TikTok.
A deluxe version was dropped just ahead of her wildly successful “Strength of a Woman” festival that took place last month in Atlanta.
Locations, venues & dates for the Good Morning Gorgeous tour presented by Hologic can be found below:
Saturday, 9/17
Greensboro, NC
Greensboro Coliseum
Sunday, 9/18
Washington, DC
Capital One Arena
Wednesday, 9/21
Charlotte, NC
Spectrum Center
Thursday, 9/22
Philadelphia, PA
Wells Fargo Center
Saturday, 9/24
Detroit, MI
Little Caesars Arena (Not listed – Queen Naija)
Sunday, 9/25
Chicago, IL
United Center
Wednesday, 9/28
Birmingham, AL
Legacy Center at BJCC
Thursday, 9/29
Atlanta, GA
State Farm Arena
Saturday, 10/1
Houston, TX
Toyota Center
Sunday, 10/2
Fort Worth, TX
Dickies Arena (Not listed – Ella Mai)
Thursday, 10/6
Oakland, CA
Oakland Arena (Not listed — QN or EM)
Saturday, 10/8
Las Vegas, NV
Michelob Ultra Arena
Sunday, 10/9
Los Angeles, CA
Kia Forum (Not listed — QN)
Wednesday, 10/12
St. Louis, MO
Enterprise Center
Saturday, 10/15
New Orleans, LA
Smoothie King Center
Sunday, 10/16
Memphis, TN
FedEx Forum
Wednesday, 10/19
Cleveland, OH
Rocket Mortgage Fieldhouse
Thursday, 10/20
Brooklyn, NY
Barclays Center
Saturday, 10/22
Hampton, VA
Hampton Coliseum
Sunday, 10/23
Newark, NJ
Prudential Center
Wednesday, 10/26
Nashville, TN
Bridgestone Arena
Thursday, 10/27
Cincinnati, OH
Heritage Bank Center
Saturday, 10/29
Atlantic City, NJ
Boardwalk Hall
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Manhattan NYC’s La Grande Boucherie Chef Maxime Kien Reveals inspiration from Past Generations of Chefs
Manhattan NYC’s La Grande Boucherie Chef Maxime Kien Reveals inspiration from Past Generations of Chefs
Chef Maxime Kien is the new Executive Chef of NYC’s The Group, responsible for La Grande Boucherie, Boucherie Union Square, Boucherie West Village, Petite Boucherie and more. And by the end of 2023, they’re launching even more restaurants throughout the United States..
But today’s conversation is about how the past has inspired Chef Maxime Kien’s work.
Chef Maxime Kien has over twenty years of fine dining experience but it all started as a young boy growing up in his family’s kitchens.
You grew up in kitchens. Your grandparents loved to cook and your father was a chef. How did these experiences inspire you?
Well, my Dad was a professional Chef in the South of France. In Monaco, all my grandparents, both my grandmothers and my grandfathers were great cooks. One of my great-grandfathers was a professional cook in Paris at an open air market that was very famous in the early 1900s. There was a very famous French brasserie opened over there and the story behind that is that the gentleman that opened that place wanted to have a place where all the chefs [that worked there] could meet because there was the open air market that was right next to it.
So you had a mix of late night partiers that would go out and party and wanted a place to be able to go eat and drink all night long. Now you had a place for that.
All the people that worked until late at night wanted a place where they could go and eat something before they went home. And Chefs that had to go to the market very early, at four o’clock in the morning to pick up that day’s poultry, rabbits, quails and all the fresh fish coming from Britain on a daily routine. They would do that at four o’clock in the morning and afterwards they needed a place to go for breakfast.
It was open 24 hours a day. It was always a mix of people from show business, like singers and actors.
You would have Mick Jagger sitting at the bar. Next to him would be a Chef. Next to the Chef would be a 14 year old boy having an omelet for breakfast with a glass of red wine at six o’clock in the morning. So it’s always been a mix of everything.
Unfortunately, my Dad passed away when I was really young. I was six. But I guess I was drawn to cooking and that lifestyle. It’s chaotic. When you’re working in a kitchen, you never know what time you’ll get done. It might be quiet and you get home at night by 10 o’clock.
If you start to get busy, you might not be done until two o’clock in the morning. So it’s a mix of adrenaline and being busy and it’s tough and it’s grueling and it’s rewarding and it’s a mix of everything
How did growing up in kitchens with your family inspire you to run your own kitchen?
Every chef is different. The way I run my kitchen is different from the way that other chefs I’ve worked with run theirs. It’s like a recipe. Everyone can interpret it differently. You take bits and pieces from a recipe to take the same dish and make it your own.
Someone’s management style is the same way. I’ve worked for some chefs who were very good at managing people, but in the kitchen they were not as great. And some of them were geniuses at creating dishes, but they were not the best at managing people. So you have to create your own style.
You graduated culinary school when you were very young. Would you still recommend school or encourage new chefs to learn hands-on in a kitchen?
The hard part about school versus hands-on is being able to understand exactly what [a new chef] is trying to achieve. Meaning that when I went to culinary school back in the 1980s, you wanted to graduate and get a diploma. After that, you wanted to be able to get your foot inside the door of a three Michelin star restaurant, a very famous place because you knew the chef was someone you were gonna be able to learn from.
And that [experience] was gonna take you to the next chef, that was gonna take you to the next chef, and so on. Because it’s a close-knit community, like a family. All the big chefs know each other. So when you’re ready to make your next move, the Chef [at your current kitchen] would come and ask, ‘Where do you want to go next?’ He’ll make a call and help you get that next job.
Now, unfortunately, the way some TV cooking shows happen, they give a vision of what it is to be a chef that is completely different from the truth.
So now you have cooks that go to very famous, very expensive culinary schools and they spend a huge amount of money to graduate. Then after two years of education, they expect to find a position of Executive Chef, making six figures and wearing Egyptian cotton jackets with their name on them.
But they don’t have the basics. They’re trying to run before they can walk. The biggest difference with my generation is, we went through all the processes, we didn’t try to rush the steps before you actually tried to be a chef.
You had to be a good line cook before you tried to become Chef de Partie and then [become] a good Chef de Partie before you become a Sous Chef, and then [become] a good Sous Chef, before you become an executive chef. So that’s the main difference.
Almost like an army style, you have to graduate through the ranks.
New chefs try to go too fast. Take your time. Find a chef you can learn from. New York is very lucky for that because you’ve got so many great chefs.
Daniel Boulud and all these great chefs brought the New York Culinary to the next level. Daniel Boulud has been here for 30 years now.
So go work for them, write everything down, taste everything, take pictures!
When I started, we didn’t have cell phones to take pictures, so it was whatever you could remember and whatever you could write down. Now we’ve reached a point where you can take a video of a chef doing a dish and afterwards you can write down notes.
I would say the biggest advice to the cooks right now: find a chef, find your niche, go work for him for two years, three years, four years. Write everything down, taste everything, ask questions, and then learn as much as you can.
Don’t think about being called “Chef” right away. Don’t think about making a ton of money. Learn as much as you can then, then after that, start to think about your next step. But take your time.
If you have the financial ability to be able to afford culinary school, do it, but it can be pricey. You don’t need to go to a very expensive, very famous one; but go to get some good basic training in a culinary school.
Then after that, go see a chef and say, “I just want to learn. I want to work for you. You’re the best in the business in your town.” It can be in New York. It can also be in Chicago or anywhere else. Just say, “I want to learn. I want to work for you.”
