Bullying, Sex, Addiction , Redemption: ‘Twinkies & Beefcake’, a novel by first time author T.H. Forest
Twinkies & Beefcake, a novel by first time author T.H. Forest, is a gripping tale of bullying, sex, addiction, redemption, and the longing for true love at any cost.
Available in Paperback, Hardcover and Kindle.
SYNOPSIS
Told in the first-person narrative, Robby, a sharp-witted and posh London teenager, spends his days with his best friend Dee, sharing secrets and yearning for sex and love, while also dodging the torment of bullies from his elite prep-school. When he meets the man of his dreams, he falls fast.
Maybe too fast.
Hailing from the dregs of Manchester, and twelve years Robby’s senior, Vas is gorgeous and irresistible, and swears he’s equally smitten with Robby.
But during their wild sexual exploration of each other, the cameras come out, as do the drugs, and the booze.
Soon, Robby is in over his head: addicted, porn-famous, and still yearning for love.
Amid family tensions, trips to rehab, and finishing university, Robby’s past finally catches up to him when a bully from secondary re-enters his life and everything is exposed. Robby is forced to contend fully with the trauma of his adolescence so that he can find, and be with, his soulmate.
Striving for happiness, inner-peace, and true love, Robby must decide if his sins can ever be overcome.
EXCERPT
“Where are you prancing off to princess?” Gareth, Marcus’ lead henchman, said in a chiding voice. I looked behind me and saw his large face sneering at me. “I saw you duck behind the building, you’re right to be scared.”
“I’m just off, I don’t want any trouble,” I mumbled, more fearful of Gareth than I was Marcus, who somehow kept his goons in line. I went from wanting to avoid him, to willing him to come back outside and call off his dog. I kept walking and suddenly felt the beanie snatched from my head. “Hey! Give that back,” I cried, smoothing my hair reflexively.
Marcus emerged from the store with a drink in his hand and looked between us. “Hey Gareth,” he smiled and opened his bottle. He took a sip and looked at me. “Where are you off to?” He asked me, his green eyes sweeping over my new outfit, the jeans and an Adidas t-shirt with my Duke + Dexter trainers. I saw him sniff the air. “Are you wearing perfume?”
Shit, why did I put on cologne? “It’s my birthday, I’m going to the mall,” I looked at Gareth. “I just want my beanie back.”
Marcus nodded his head at Gareth and held out his hand. I prayed that Marcus would do the right thing and give it back to me. He was handsome in a straight way, appealing to the masses of girls who followed him around, or he would be if he weren’t such a bully, because when he was being cruel he was not attractive. He put the beanie on his head.
“How’s it look?” He asked Gareth.
“Suits you,” Gareth shrugged. “You of course make it look hetero. This one makes everything look gay,” Gareth nodded at me derisively with his chin.
“Please Marcus,” I pleaded with my eyes, not feeling very hopeful.
“It’s your birthday today?” He asked, ignoring my pleas.
I nodded.
He looked at Gareth. “Why don’t you go inside and get the little princess here some champagne.”
Gareth snickered and went inside.
“Marcus, I’m late, I just want my hat,” I shifted on my feet, uncertain of his mood. “Late for the mall?” Marcus scoffed and shook his head. “I’ve got something for you for your birthday,” he said in a low menacing sounding tone.
“I’m meeting my boyfriend,” I said in a rush, not knowing why I blabbed.
Something passed over Marcus’ features and settled behind his eyes. “You’ve got a boyfriend?” he laughed meanly. “What does your fag-hag think about that?” He stepped closer to me.
He looked angry, not just playfully mean and I turned and fled before he could grab me, running as fast as I could down the stairs and away hurrying through the stiles, my eyes searching for any uniform I could find to hide behind. I shouldn’t have said anything about a boyfriend.
WHAT THE EXPERTS ARE SAYING
“The key psychological dynamic revealed for Robby
is the mistake many make in searching for self-confirmation and acceptance.
Robby suffers from deep seeded issues of insecurity and self-acceptance
caused by his being subjected to consistent bullying by his classmates.
These issues manifest in his near desperate eagerness to please, which ultimately results in his exploitation during his teenage years. The step for procreation is the acceptance and valuing of oneself. Once older and cycled through his past trauma through intensive rehabilitation and therapy, his role of parent, provider and husband brings him balance and self-awareness; the love and acceptance of his spouse, family, and closest friends, in a world which still manifests many reasons for suppression, is how he completes his long journey of self-identity.”
– Dr. Carol Hartman, DNSc, BS, MS.
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DC’s Apéro, Napa’s Be Bubbly, NYC’s Coqodaq: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
Napa’s Be Bubbly, NYC’s Coqodaq, DC’s Apéro: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
From Napa to DC to Manhattan and just 7 other sparkling stops!
Bureau du Champagne, USA today announced its annual list of the Top 10 Bars and Restaurants where Champagne plays a starring role. The list, now in its third year, recognizes establishments that elevate and celebrate the uniqueness of the sparkling wine that comes only from Champagne, France.
Released in advance of Champagne Day 2024, the list showcases Champagne standouts in every U.S. region. It recognizes restaurants and bars that take special care to offer Champagnes from a wide variety of producers, list them properly on their menus, and serve them with élan.
“We received nominations for spectacular bars and restaurants across the country, and selected from them a list of destinations that embody the spirit of Champagne,”
Lori Russo
Director,
the Bureau du Champagne, USA.
“While these restaurants and bars differ in style, spanning the spectrum from fine dining to fried chicken, they all have one thing in common: they understand what makes Champagne special. For that, we couldn’t be prouder to raise a glass to them on Champagne Day and the rest of the year.”
The full list of this year’s featured bars and restaurants can be found below in alphabetical order:
- Apéro, Washington, DC: Apéro’s list of more than 700 wines places special emphasis on Champagne. The intimate setting in DC’s popular Georgetown neighborhood is an ideal spot to explore an extensive list of Champagnes smartly organized by style.
- Be Bubbly, Napa, Calif.: In the heart of California wine country, Be Bubbly takes care to showcase Champagne with a menu that includes a map of the region’s five wine-producing districts and a philosophy of Champagne as a celebration of life.
- Boiler Room, Omaha: The wine list at this terroir-focused restaurant, originally conceived by a Master Sommelier, offers a broad range of Champagnes at varying price points so everyone can join in the celebration.
- Charleston, Baltimore: The wine program at Charleston emphasizes the special relationship between wine and food. The Champagne list, which spans three pages of its menu, explains the magic of Champagne along with a diversity of tasting profiles.
- Coqodaq, New York: Proving the versatility of Champagne, Coqodaq pairs the sparkling wine with both caviar and its signature bucket of Korean fried chicken.
- Coupes, Dallas: Coupes bills itself as a bar for Champagne. True to its name, its vast menu of Champagnes explains that “Champagne is a sparkling wine, but not all sparkling wines are Champagne.”
- Fizz Champagne & Bubbles Bar, Sacramento, Calif.: Fizz believes in celebrating everyday triumphs with Champagne. Its menus and events elevate Champagne from France and distinguish it from other sparkling wines.
- La Vie, Waikiki, Hawaii: La Vie’s emphasizes farm-to-table dining with French flair, so its large selection of vintage and non-vintage Champagnes creates the perfect complement, and the view is special, too.
- Pops for Champagne, Chicago: Known for its special events, tastings, Champagne education and a vast list of Champagnes of every style, Pops has been dazzling Chicago with Champagne since 1982.
- Sexy Fish, Miami: The extraordinary interior of this Brickell restaurant is matched only by its extensive list of Champagnes both accessible and rare.
For more information on Champagne Day or to find an event near you, visit champagneday.champagne.fr. More events will be added in the near future, so check back often.
Bureau du Champagne, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association representing the houses and winegrowers of Champagne, France. The Bureau works to advance the CIVC’s mission of defending the interests of the Champagne appellation worldwide through education and advocacy. For more information, visit us online at www.champagne.us.
DC to TX for Gin: Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care, has announced the purchase of Waterloo Gin, the first gin brand distilled in Texas.
Developed by Treaty Oak Distilling in Dripping Springs, Texas, near Austin, Waterloo Gin was launched in 2009, named after Austin’s original name – Waterloo – before the city was rechristened in the 1830s for Texas pioneer Stephen F. Austin.
Waterloo is known for its exceptional quality, craftsmanship, and unique flavor profile that blends fruits and botanicals that perfectly capture the Texas Hill Country.
The brand’s flagship Waterloo No. 9 Gin (94 proof) is crafted in the New American style, distilled with nine local botanicals including lavender, grapefruit, and pecan. The other expression in the Waterloo portfolio, Waterloo Antique Gin (also 94 proof), spends two years in first-use medium char American white oak barrels, matured under the hot Texas sun to develop rich wood flavors that complement the herbal notes of the base Waterloo No. 9. Both Waterloo Gins are naturally 100% gluten, carb, and additive free.
“Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy,” says DeJoria, who founded Patrón Tequila in 1989 and built it into a $5.1 billion business when it was sold to Bacardi in 2018.
“I’m very honored for the opportunity to help grow this incredible brand, and share Waterloo Gin with more bartenders, retailers, and consumers all across the country.”
The company will be led by CEO Justin Meigs, who was previously an original member of the Empress Gin executive team that launched and grew the brand to over 260,000 annual case sales in 5 years, prior to the company’s exit in 2022.
“I’m incredibly excited about this new chapter for the Waterloo brand, now in the capable hands of John Paul DeJoria and his talented team of spirits industry veterans,” says Daniel Barnes, the founder of Waterloo at Treaty Oak. “Their deep industry experience and passion for cultivating and growing brands gives me great confidence that Waterloo will continue to flourish and reach new consumers everywhere.”
Though the recipe, production process, and brand name for Waterloo Gin will not change, the brand packaging and imagery will undergo a comprehensive refresh, with expanded national distribution, early next year.
Currently, Waterloo is available through Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida.
Additionally, customers in other states can purchase Waterloo online at www.waterloogin.com/shop-gin.
DC Seizes Tonight: Larceny Kentucky Straight Bourbon Whiskey
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”
Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.
The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight” Screenshot
The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.
On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.
The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.
The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.
Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.
The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.
LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.
BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.
Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.
Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.
Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.
Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.
ABOUT LARCENY BOURBON
The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.
Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.
Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.
Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F
or more information, please visit www.larcenybourbon.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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Post Malone Annc’s Twelve Carat Tour 33-city including DC’s CapitalOne Arena with special guest Roddy Ricch
Post Malone announces Twelve Carat Tour 33-city including DC’s CapitalOne Arena with special guest Roddy Ricch.
GRAMMY® Award-nominated 3x diamond-certified artist Post Malone has announced the Twelve Carat Tour, an extensive 33-city outing across North America with special guest Roddy Ricch.
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Produced by Live Nation, the tour kicks off on September 10th at CHI Health Center in Omaha, NE making stops in Boston, Philadelphia, New York, Dallas, Atlanta, Vancouver and more before wrapping up in Los Angeles, CA at Crypto.com Arena on November 15th.
Post Malone announces Twelve Carat Tour 33-city including SoCal’s Crypto Arena with special guest Roddy Ricch.
Post recently released his anxiously awaited fourth full-length and one of the most anticipated albums of 2022, Twelve Carat Toothache [Mercury Records/Republic Records]. In addition to massive anthems “Cooped Up” [with Roddy Ricch] and “One Right Now” [with The Weeknd], the record boasts appearances from an all-star cast of guests, including Doja Cat, Fleet Foxes, Gunna, and The Kid LAROI. Musically, Post collaborated with longtime cohorts such as producers and co-writers Louis Bell, Billy Walsh, and Andrew Watt as well as Omer Fedi and more.
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TICKETS: Tickets go on sale starting Friday, June 17th at 10am local time on livenation.com
PRESALE: Citi is the official card of the Twelve Carat tour. Citi cardmembers will have access to presale tickets beginning Tuesday, June 14th at 10am local time until Thursday, June 16th at 10pm local time through the Citi Entertainment program. For complete presale details visit www.citientertainment.com.
Front of the Line by American Express will offer cardmembers an exclusive presale for Post Malone’s Twelve Carat Tour in the Canada. Cardholders will have access to purchase presale tickets for Toronto and Vancouver beginning Tuesday, June 14 at 10:00AM local time, through Thursday, June 16th at 10:00PM local time. For more details please visit ticketmaster.ca/americanexpress. Ticket limits and terms apply.
TWELVE CARAT TOUR DATES:
*With Roddy Ricch
+On Sale Friday, June 17th at 12pm Local
Sat Sep 10 – Omaha, NE – CHI Health Center
Sun Sep 11 – St. Paul, MN – Xcel Energy Center*
Wed Sep 14 – Chicago, IL – United Center*
Thu Sep 15 – Milwaukee, WI – Fiserv Forum*
Sat Sep 17 – St. Louis, MO – Enterprise Center*
Sun Sep 18 – Columbus, OH – Nationwide Arena*
Tue Sep 20 – Toronto, ON – Scotiabank Arena
Fri Sep 23 – Boston, MA – TD Garden
Tue Sep 27 – Cleveland, OH – Rocket Mortgage FieldHouse
Wed Sep 28 – Pittsburgh, PA – PPG Paints Arena
Sat Oct 01 – Detroit, MI – Little Caesars Arena
Sun Oct 02 – Indianapolis, IN – Gainbridge Fieldhouse
Tue Oct 04 – Washington, DC – Capital One Arena*
Thu Oct 06 – Philadelphia, PA – Wells Fargo Center*+
Fri Oct 07 – Newark, NJ – Prudential Center*
Sun Oct 09 – Belmont Park, NY – UBS Arena*
Wed Oct 12 – New York, NY – Madison Square Garden*
Sat Oct 15 – Columbia, SC – Colonial Life Arena*
Sun Oct 16 – Nashville, TN – Bridgestone Arena*
Tue Oct 18 – Atlanta, GA – State Farm Arena*
Fri Oct 21 – Dallas, TX – American Airlines Center*
Sat Oct 22 – Austin, TX – Moody Center*
Tue Oct 25 – Houston, TX – Toyota Center*
Wed Oct 26 – Ft. Worth, TX – Dickies Arena*
Fri Oct 28 – Tulsa, OK – BOK Center*
Sun Oct 30 – Denver, CO – Ball Arena*
Tue Nov 01 – Salt Lake City, UT – Vivint Arena*
Thu Nov 03 – Portland, OR – Moda Center*
Sat Nov 05 – Seattle, WA – Climate Pledge Arena*
Sun Nov 06 – Vancouver, BC – Rogers Arena*
Thu Nov 10 – Los Angeles, CA – The Kia Forum*
Fri Nov 11 – Las Vegas, NV – T-Mobile Arena*
Tue Nov 15 – Los Angeles, CA – Crypto.com Arena*
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Foodie Destination Dining: Ho Chi Minh City, Vietnam Redefines Global Gastronomy
Ho Chi Minh City, Vietnam Redefines Global Gastronomy as a Destination Dining
In recent years, Vietnam has become recognized as one of the must visit, premiere dining destinations on the planet.
From bustling street food markets, where the aroma of sizzling meats, zesty herbs and fragrant spices fills the air, to the abundance of premiere fine dining restaurants showcasing local Vietnamese flavors infused into classic European recipes, Vietnam promises its international visitors an unparalleled East meets West culinary adventure.
In 2016, Anthony Bourdain taught former President Barack Obama the art of the noodle slurp, while throwing back some local Vietnamese beers, and feasting on piping hot bowls of Bún Chả at a local Hanoian restaurant.
In a recent interview, Celebrity Chef Gordon Ramsey named Vietnam his top food destination in the world. The Michelin Guide recently awarded three of Vietnam’s leading restaurants their coveted stars for the 2023 season.
To say the country is achieving sensational, and well earned, praise on the global culinary stage is an understatement, and with post-Covid international tourism sharply on the rise, we thought we’d to share our top 5 picks for some of the best dining destinations within Vietnam’s bustling southern metropolis of Ho Chi Minh City.
SUBLIME SUSHI
Noriboi
Noriboi has reimagined traditional Japanese cuisine with their artistic, and highly inspired, modernist approach to their fine dining menus.
Evoking a one-of-a-kind, and simply astonishing, multi-sensory gastronomic experience, their expert team of Japanese trained Master Sushi Chefs, each a Vietnamese native, apply molecular gastronomy to craft and underscore each dish, producing sublime artistic presentations, unsurpassed by even the best restaurants in Tokyo.
Utilizing only the very finest seafood, Wagyu Beef and even rice, imported daily from Japan, and paired with regional Vietnamese and specialty ingredients, each plate is an utter triumph of taste, texture and artistic presentation.
In addition to their daily Omakase and a la carte menu offerings, Noriboi is also known for their exclusive dining events, which upon announcement on their social media outlets becomes the hottest reservation in town, sold-out within hours of their postings.
10-course Summer Truffle Omakase
They recently presented a 10-course Summer Truffle Omakase, where each dish was highlighted by the earthy and distinctive flavor of freshly shaved imported European truffles, and a Kegani Omakase, with the highly coveted Kegani Hairy Crabs, a seasonal Japanese delicacy, as the focus ingredient.
If you wish to experience truly outstanding Japanese food during your trip to Saigon, Noriboi cannot be missed.
35 Ngo Quang Huy Street, Thao Dien Ward, District 2, Ho Chi Minh City
All-Day Dining Divine
LUCA
LUCA – Eatery & Bar Lounge is a fantastic all-day dining eatery, offering its guests a bountiful array of local Vietnamese and Western dishes to choose from, satisfying even the most discerning and astute culinary palate.
It’s a favorite restaurant destination for neighborhood locals and visiting tourists alike, craving an inventive and sophisticated array of dishes, served at any time of the day. With menus designed by their talented Executive Chef An, for breakfast or Brunch, the fluffy Soufflé Pancakes, decadent Luxe Lobster Benedict and their Phở Bò Luca, an elevated spin on the Vietnamese classic, are spectacular. And for the coffee lover, try their Vietnamese Salted Egg Coffee, a staple beverage from Hanoi- rich, creamy, salty and sweet.
For lunch, the Summer Peaches and Kale Salad is crisp, refreshing, and the perfect choice for a hot Saigon summer’s day, as is the Scallop Carpaccio with raw sweet Hokkaido Scallops, gently kissed with a drizzle of Yuzu sauce for a touch of acid.
For Happy Hour, indulge in a platter of the freshest Miyagi Oysters, perfect to pair with a late afternoon glass or two of Rosé. And for dinner, a hardy Australian Rib Eye Steak should do the trick, served with Chef’s signature Steak Sauce. At any time of the day when visiting Saigon, Luca is a great choice to experience a chic dining atmosphere and truly wonderful food.
49 Xuan Thuy Street, Thao Dien Ward, District 2, Ho Chi Minh City
American Comfort Food Infused with Vietnamese Flavors
OKRA Foodbar
Chicago, Illinois born Chef-Owner Jamie Celaya developed his menu to showcase the incredible bounty of regional produce, products, and seasonings available in Vietnam.
Described as
“International Izakaya, third culture cuisine”
which to the laymen doesn’t make sense until you experience it, Okra offers “Subtle” small plates of vegetable forward comfort food, meant for sharing, and a selection of larger portioned “Sufficient” mains for a healthy appetite.
Located in Thao Dien, in District two, this intimate and contemporary eatery with a laid back and unpretentious vibe serves up simply delicious food and craft cocktails, with warm and friendly service.
Must try dishes at Okra include their spin on Street Corn, with Cilantro, Parmesan, Chili, Brown Bourbon Butter and Pork Floss, Grilled Broccolini with Truffle Crème Fraiche & Sa Tế Chili Oil, Land & Sea-Viche, a Sea Bass Crudo with Braised Pigs Ear, Chili, Lime and Bánh Tráng, and their signature Charred Okra with Preserved Lemon-Tomato Jam, Curry Yogurt, Burnt Pomelo and Sarsaparilla-za Atar.
And to wash it all down, a chilled glass of Mùa Craft Sake on draft, also proudly brewed in Vietnam.
10 Thao Dien Street, Thao Dien Ward, District 2, Ho Chi Minh City
Contemporary Vietnamese Cuisine & Cocktails
The Triệu Institute
The concept of pairing craft cocktails with food is a gastronomic trend which has gained tremendous popularity in recent years in Vietnam, and no dining destination has perfected this principle better than The Triệu Institute.
They serve inventive contemporary Vietnamese dishes containing all the aromatics found within the gins of their namesake craft gin brand Lady Triệu, and their food and bespoke beverages blend in perfect harmony, allowing each patron to eat and drink simultaneously the bold, and singular flavors which Vietnam has become so famous for.
A popular pairing include the Cured Kingfish, pickled with a housemade Hibiscus Vinegar which takes eight to ten weeks to complete, infusing sweet, sour, and floral notes deep within the fish, and a Flower General cocktail, containing Dalat Flowerbomb Gin, Wasabi, Jasmine Syrup and Seaweed Foam; it’s a perfected combination.
10 Mac Thi Buoi Street, Ben Nghe Ward, District 1, Ho Chi Minh City
Vietnamese Cuisine Portraying a Story
Nén Light Restaurant
Deeply committed to producing preeminent modern Vietnamese cuisine which pays homage to their country’s rich and vibrant heritage, Nén Light’s team of outstanding culinary artists developed their restaurant’s concept of Conscious Vietnamese Cuisine (Ẩm Thực Nhìn) to showcase their knowledge, appreciation and deep respect for their native roots and beloved culture.
Serving wildly creative, 6-9 course storytelling tasting menus, they showcase hyper-local Vietnamese ingredients discovered on foraging trips throughout Central Vietnam, and guide each guest though a unique and unparalleled culinary journey which engages all five senses.
Along with a Sake pairing, expertly curated by their in-house Sake Sommelier, and a “Conversation Pairing”, allowing servers to share the story behind the evolution of each plate, a visit to Nén Light Restaurant will guarantee a singular and unrivaled immersive Vietnamese dining experience.
122/2 Tran Dinh Xu, Nguyen Cu Trinh Ward, Ho Chi Minh City
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DC Demands Juicier BBQ Chicken: The Secret? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Secret to BBQing a Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Want juicier chicken? Yes. More flavor? Yes. Get it all setup in seconds? Yes. Two guys who love good food decided to tackle the problem.
Luckily, a Chef and a Builder were on the team. And luckily the team has business smarts, creativity and can-do spirit. Lastly, the team got global attention by winning their way onto hit TV show Shark Tank where Kevin O’Leary got excited by the flavors, the team and their product.
Today Turbo Trusser partners Brian Halasinski and Kirk Hyust stopped by for a conversation about delicious food, creating a great team and the secret to cooking.
The below conversation was edited for length and clarity. Find the full conversation on our YouTube channel.
Can you guys share a memory about how being in the backyard with your family and friends inspired you to create the Turbo Trusser?
Brian Halasinski: Kirk and I have been working together on inventions for the last eight years and oftentimes we’ll have an idea that’ll come up and we’ll text each other and we’ll write it down in a notebook and then we’ll come and visit it later.
It just happened that I was getting ready to make chicken for my family and I was going to do a rotisserie chicken and I was trying to figure out how to tie this bird up with traditional strings. So I got my iPad and I’m watching a video.
I have to pause the video. My hands are covered in chicken juice. And after it was all done, it wasn’t done well.
I texted Kirk because he’s a trained chef from the culinary Institute. There’s gotta be a better way. We started working on the Turbo Trusser from there.
After your success on Shark Tank, Turbo Trusser has become a global hit. How have your backgrounds inspired where you are today?
Kirk Hyust: I’ve been a building contractor for 25 years. Before that I was a chef. I got burnt out [being a Chef] and then I started building things and that’s how Brian and I met. I renovated his house for him.
I was in the middle of inventing a wrench and Brian saw it [and said], ‘I want to start inventing too. You want to be inventing partners.’
We still haven’t quit our day jobs. We work seven days a week. Luckily working for us a lot of the time is cooking. Which is good.
You mentioned you are a trained chef. Tell us about your chef side.
Kirk Hyust: I went to the Culinary Institute of America in Hyde Park, New York. Classical French cuisine. We’re from Ohio, so I like meat and potatoes and hearty casseroles.
Do you have a favorite dish?
Kirk Hyust: Fettuccine Alfredo and Turbo Trusser chicken.
Brian, can we touch on your background and how how you ended up with TurboTruster?
Brian Halasinski: I have been in the pharmaceutical sales industry for the last 20 years. I have a fairly flexible schedule to where I’m on the road and can be on the phone and be multitasking quite a bit when I’m working.
I’ve had that entrepreneurial spirit in a way. Then when I met Kirk, he had invented this wrench and he was working on my house and he was there for it was a pretty decent sized project.
So over time we became friends. I became interested in the whole process of inventing.
And then with that, you could actually take your invention and license it to somebody, basically renting out your idea and collecting a royalty. Kirk and I always thought that would be great.
We did a couple of products and we licensed them. Didn’t end up working out […]. We learned a little bit about the failures. And then ultimately that day I texted Kirk and said, listen, we got to come up with a better way to trust a chicken or Turkey. And we looked out there and there was nothing available other than butcher’s twine, which has been the way it’s been done for a hundred years.
A huge majority of people cook chicken and turkeys the wrong way. That’s my assumption.
When we compare your final chicken to a poorly done chicken what’s the difference?
Kirk Hyust: Trusting actually is a technique that brings all the meat together. If you don’t trust a bird, you’re actually cooking five pieces of meat separately. You got two wings, you got two legs and thighs and a breast. What you do, when you truss a bird, you actually bring all the pieces together and it cooks as one piece of meat, so it’s cooked more evenly and it’s juicier.
If you don’t cook it, if you don’t tie it up, if you just throw it in the oven or on the grill, what happens is all the meat cooks separately. The breast is gonna be done before the legs. The wings probably are going to dry out and they’re going to be inedible. Because when you use the Turbo Trusser the wings are great.
It makes one ball of meat essentially and cooks it as one piece of meat instead of five.
Is it the ego of the grill master? Or how do we help people realize they can have a better bird?
Kirk Hyust: That’s a really good question because we get that a lot. People have never even heard the term truss. To truss a bird.
Your bird’s gonna be a lot better, but it’s gonna take you about five minutes to do it when it takes 20 seconds to use our product. Especially a Thanksgiving Turkey because that will dry out a lot faster than a chicken.
Brian Halasinski: With the Turbo Trusser, the way it’s designed it’s going to hold the stuffing in place too. So the stuffing’s not going to dry out the way it closes the cavity.
If you’re going to do a rotisserie, you absolutely have to tie that bird up or your legs and wings are going to be just flopping around the whole time.
Can we talk a little bit about the process going from zero to where we are today?
Brian Halasinski: It was when we came up with the concept.
First, we started making prototypes. We made them out of cardboard. Then we made them out of wood. Kirk’s got all these tools so we could easily cut things. Then through trial and error with prototypes that we could make cheaply, we ended up with a very similar design to what we have today.
Then from there, we found a local fabricating shop that was able to laser cut out some samples for us so we could actually cook with them. We did all these things, refining the process and refining the product down to where we wanted to make it. Then we had to make a decision: make this here in the U.S. or go overseas.
Kirk and I made a decision based on our beliefs and our values that we wanted to make it here in the U.S. Being in Ohio, we were close to Cleveland, Ohio. This was the rust belt. There’s still a lot of manufacturing here.
So within one hour of our headquarters, we were able to source everything we needed to mass produce and launch this product to the world from Canton, Ohio.
Kirk Hyust: We had six prototypes by the time we got to our seventh one. That was the one that we stuck with. We just kept refining the prototypes until we landed on the seventh one, which is that what in the stores or online.
Can you tell us a little bit about from prototype one to seven? How did we get there?
Kirk Hyust: When you’re doing a prototype, obviously you have to solve a problem. When you build a product, it has to work correctly or you’re going to get bad reviews.
But we started out with a couple different designs. We bought a chicken and a turkey; and we put this contour gauge on the leg, so that made the dips that you see now where the legs go into. Then we were in my shop, cutting it out and it looked like [bird] wings so we ended up putting the heads on it because it already had wings that the legs sat into the cradle.
It’s a lot of detail.
Kirk Hyust: Yes, exactly. We just got our patent […] issued for the very first time. Even if it’s a piece of stamp metal and 2 wires. How intricate it really is.
Kirk, between your chef skills and your contractor skills. A perfect combination of bringing those two skill sets together.
Kirk Hyust: It is. We have sales and numbers and Brian’s also creative. […]The technical stuff, the websites, we develop everything together, but we have our strengths, he has a master’s degree in business. So he’s trained really well for that.
So it’s lie our strengths and weaknesses definitely fit together with each other.
Can we just talk through in the most simple, basic steps, how to use the Turbo Trusser?
Kirk Hyust: It’s really very simple. I usually buy a five pound bird. [With] smaller birds, it still works. It goes up to a 10 pound chicken.
Then you take the plastic off, pull the packet of giblets and everything out of the inside. Rinse it off. Pat it dry with a paper towel and if you have time, put it in the refrigerator and let the skin dry out. Put the Turbo Trusser on it, hook the legs in, hook the wings.
Use duck fat or some kind of a binder to put your spices on it. Salt and pepper, your favorite rub, something spicy, something sweet. Coat it with some kind of oil, or ghee or olive oil.
Put it in the oven at 375 for an hour and a half until it hits 165 degrees. That’s pretty much in a nutshell how easy it is.
Brian Halasinski: The Turbo Trusser is just three pieces. You got the main piece. Then you have two hooks. The hooks are going to go through the holes on the body of the chicken. You’re going to put the sharp end through the hole. It’s going to lock into place with the other end.
So it’s simply, put the two hooks into the Turbo Trusser body. You hook them onto the wings. The legs go into the cradle and in 20 seconds, you’re done.
How do we get that strong-willed Backyard Grillmaster to give the Turbo Trusser a try?
Brian Halasinski: Just telling them to keep it simple and go back to what people have been doing for 100 years. And that’s using string to tie it up. Only we came up with a simpler solution. So it’s what everybody’s been people don’t do it because they’re intimidated, but now they don’t have to be. The turbo truss are so easy to use.
Anybody can use it. Even if you have dexterity problems, you’re never going to figure out how to, you’re not going to be able to tie up a bird if you have problems with your fingers, right? older people, maybe they have arthritis and it’s hard for them to tie a knot. Now with the turbo trusser, you can do that without fear and you can, it’s simple and effective.
As we wrap up, tell me about the Shark Tank experience.
Kirk Hyust: It was crazy.
Brian Halasinski: I’ll give you a high level view. We launched our product on November 1st of 2021.
Right away we went online and we applied for Shark Tank. It was 100% online. Before COVID they would do open casting calls like Like American Idol.
About 50, 000 people apply. They narrow that down to about 125 people that tape [a TV segment], and maybe 100 or so will end up airing on television for the season that you’re in.
So we apply, we have no sales, we don’t hear a word from them for a couple months. So we launched the product. We did pretty well. We sold like $50,000 worth of Turbo Trussers in the first two months of being in business with nobody ever heard of us.
We went back and we re-applied again, we got some sales numbers. Eventually they called. I Six months after we initially applied, they called us.
You basically work down through the process every week. They’re giving you something new to turn in, to make a video.
Our first video, we came up with the idea to wear the chicken and turkey costumes. We said we wanted to stand out. We know that Shark Tank is television. If it’s not good TV, people aren’t going to watch it. They loved it.
We made it all the way down through. We went all the way out to California and taped [our episode]. We ended up getting a deal with Kevin O’Leary, which was incredible.
Kirk Hyust: Brian’s a salesman. I’m not used to that. So when I was on Shark Tank, I messed my lines up. I went blank for a couple seconds. I missed my cue to go over to my spot and I was really flustered, but I recovered, but man, that was the worst part.
Tell us the website, social media, where to find you, where to browse your products, where to learn more about you.
Brian Halasinski: The first thing for our product is TurboTrusser.com.
You can make your decision if you want to buy from our website, or you can go to Amazon Prime across the country.
You can find us on all the regular social media at Turbo Trusser on Facebook, Instagram, TikToK
You can find me, Brian Halasinski on LinkedIn, connect with us and be happy to chat or answer any questions with anybody.
Kirk Hyust: I’m on LinkedIn as well.
You can reach out if you have any questions. I write a lot of the PPAs (provisional patent applications) and stuff. So any kind of questions, how to cook a good bird we’re accessible. We want to help we want to help anybody out there that we can, because we’ve had a lot of people help us along the way.
