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Taste of Iceland Festival Kicks Off U.S. Tour in Washington, D.C., March 8-9

Taste of Iceland Festival Kicks Off U.S. Tour in Washington, D.C., March 8-9

Taste of Iceland 2024, organized by Inspired by Iceland, returns to Washington, D.C.Friday, March 8 and Saturday, March 9. The cultural festival celebrates the land of fire and ice with events across the city showcasing the best of Icelandic culture, including food and beverage, music, nature, literature, art and design, wellness, and more.

Taste of Iceland celebrates and shares the traditions and culture of Iceland with the people of North America. In partnership with local businesses and Taste of Iceland’s official partners, featured events will be hosted at Brasserie BeckEaton DCMind Your Body OasisOld School HardwareSongbyrd, and Wild Days.

Most events are free and open to the public. Event tickets are required, and guests are encouraged to arrive promptly to guarantee entry. Tickets are available on the Taste of Iceland Website. Reservations are required for the prix-fixe Icelandic dinner through the Taste of Iceland Website.

FESTIVAL SCHEDULE

Friday, March 8 – Saturday, March 9

  • Icelandic Menu at Brasserie Beck: Brian McBride, Partner-Chef at Brasserie Beck, in collaboration with Bjarki Snær Thorsteinsson, Chef on Iceland’s National Culinary Team, will prepare a pop-up menu inspired by Icelandic flavors and ingredients, including seafood, lamb, and skyr. 4:00 PM – 9:45 PM at Brasserie Beck. Reservations for the prix fixe menu are available through the Taste of Iceland Website.

  • Wheel of Prizes Presented by Icelandair: March 8-9 at various events during the Taste of Iceland festival in Washington, D.C., selected participants will have the opportunity to win various prizes, including a trip for two to IcelandClick here for more information.
    • March 85:00 PM at Wild Days before the Cocktail Class with Iceland’s Reyka Vodka
    • March 93:00 PM at Eaton DC, Beverly Snow before Icelandia Presents: Geology with Helga
    • March 97:00 PM at Songbyrd, during and after Reykjavik Presents: Iceland Airwaves Off-Venue

Icelandair is also offering special sales on roundtrip flights to Iceland from Washington, D.C. Learn more here.

Friday, March 8

  • Pizza Time with Flétta and Ýrúrarí: During this family friendly interactive exhibition showcasing Iceland’s commitment to sustainable design, Icelandic design teams Flétta and Ýrúrarí will open a pizza parlor where guests can order freshly felted wool pizza slices made of leftovers from the Icelandic wool industry. Guests can select toppings to customize their order and bring home a wool pizza slice as a one-of-a-kind art piece. Pizza Time was first exhibited at Iceland’s premier global design festival, DesignMarch, in 2023, and was awarded Project of the Year at the Icelandic Design Awards. 4:00 PM at Old School Hardware (next to Ellē). Click here for more information. 

  • Cocktail Class with Iceland’s Reyka Vodka:  Join a free cocktail class with Reyka Vodka where brand ambassador and mixologist, Jeff Naples, will shake up some tasty Iceland-inspired cocktails and teach attendees how to make these drinks at home. DJ Hermigervill,  a longtime heavyweight of the Icelandic music scene, will welcome guests with tunes curated by experts at Iceland Music. Guests must be 21 years old with a valid ID to attend. 5:00 PM at Wild DaysClick here for more information.

Saturday, March 9

  • Elemental Sound Bath with Blue Lagoon Iceland and Icelandic Provisions Skyr Bar: Join Icelandic energy healer Jósa Goodlife for an hour of inner peace and healing meditation. Sound Bath attendees will receive a complimentary Blue Lagoon Iceland yoga mat, an Icelandic Provisions beanie, an Icelandair blanket, Icelandic Glacial water, and a Blue Lagoon Iceland Skincare gift. After the Sound Bath, guests are invited to an Icelandic Provisions Skyr Bar. 11:00 AM at Mind Your Body OasisClick here for more information.

  • Iceland’s Crime Fiction Royalty: A Conversation with Ragnar Jónasson and Yrsa Sigurðardóttir: Join global bestselling Icelandic authors Ragnar Jónasson and Yrsa Sigurðardóttir, known as the Queen and King of Icelandic crime fiction, for a conversation about their recent novels, literature, and life in general. Ragnar Jónasson will discuss, “Reykjavík,” his recent crime novel co-authored with Icelandic Prime Minister Katrín Jakobsdóttir. Yrsa Sigurðardóttir will discuss, “The Legacy,” the first in her popular crime series that has won numerous literature awards. 1:00 PM at Eaton DCBeverly SnowClick here for more information.

  • Taste of Iceland Cooking Class: Chefs Haflidi Halldorsson and Bjarki Snær Thorsteinsson will present and teach how to prepare the main ingredients on the Taste of Iceland menu. Learn how to prepare and cook the wild Icelandic cod starter, the Icelandic Lamb main course, and naturally a delicious dessert of the Icelandic Provisions skyr. The group will then sit down and enjoy the fruits of their labor with the chefs. 2:00 PM at Brasserie BeckClick here for more information.

  • Icelandia Presents: Geology with Helga: Join volcanologist Helga Kristin Torfadottir to learn about Iceland’s fascinating volcanology, including current geological activities in Iceland. Helga specializes in the evolution of magma and the structure of volcanoes and is actively studying Iceland’s most significant volcano, Öræfajökull. There will also be Icelandia VR demonstrations where participants will be virtually swept away to Iceland to see the country from a new perspective. 3:00 PM at Eaton DCBeverly SnowClick here for more information.

  • Reykjavik Presents: Iceland Airwaves Off-Venue: The City of Reykjavík, in collaboration with Iceland Airwaves and Iceland Music, will host a free concert featuring Icelandic artists, singer-songwriter Axel Flóvent, multi-instrumentalist JFDR, and punk trio GRÓA. DJ Hermigervill, a longtime heavyweight of the Icelandic music scene, will host the evening. Doors open at 7:00 PM at SongbyrdClick here for more information.

Taste of Iceland is an annual festival that celebrates Iceland’s vibrant culture. The festival is organized by Inspired by Iceland, which promotes Iceland and Icelandic products. It is presented in partnership and with support from Icelandair, Visit ReykjavíkIcelandic Seafood, Business Iceland, Reyka Vodka, Blue Lagoon IcelandIcelandiaIceland MusicIcelandic Provisions, Icelandic Lamb, Icelandic Glacial, Landsvirkjun, and Isavia Keflavik International Airport. Additional Taste of Iceland 2024 events will be held in Denver, CO (May 9-11), New York, NY (September 5-7), and Seattle, WA (October 3-5).

For more information about Inspired by Iceland and Taste of Iceland, visit www.inspiredbyiceland.com.

To learn more about Business Iceland, visit www.business iceland.is.

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Bubbly East Coast Prosecco Tasting! Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio

DC Heads to NYC for Prosecco! Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio

Prosecco has gone from a little known mountain fizz to a vinous superhero, overtaking Champagne (and every other sparkling wine out there) and enjoyed by wine drinkers throughout the world, as the base of a cocktail or an everyday quaff. 

But despite its huge popularity, most people don’t know much about it. 

And there is much more to Prosecco than many people are aware.

”My objective is to

clarify the critical differences

between the original ancient Conegliano Valdobbiadene Prosecco and

the DOC Prosecco that was enacted in 2010.” 

Alan Tardi

New York Wine Studio

 

Prosecco is produced only in Italy, in the Northern regions of Veneto and Friuli, and there are three official Prosecco appellations. 

Prosecco DOC

One of them, Prosecco DOC, was created in 2010. It occupies a huge, mostly flat area encompassing almost two entire regions and accounts for most of the 700+ million bottles of Prosecco produced each year.

Conegliano Valdobbiadene Prosecco DOCG

Conegliano Valdobbiadene Prosecco DOCG is a tiny area in the foothills of the Dolomites consisting of 15 small municipalities in the province of Treviso. This is the ancient winegrowing area where Prosecco was born and made a miraculous comeback in the aftermath of World War II.

New York Wine Studio's Alan Tardi

New York Wine Studio’s Alan Tardi

Besides its pedigree, there are numerous factors of the Conegliano Valdobbiadene enclave that distinguish it from any other winegrowing area in the world: complex and diverse topography, variety of soils, native grape varieties, distinct sub-areas, ancient history, and varied typology—bubbly, fizzy, and still; secondary fermentation in tank or in bottle, leaving sediment in the bottle (known as Ancestral Method) or removing it (Traditional Method).

In this class—which takes place right in the middle of National Prosecco DOC week—we will discuss the origin and evolution of Prosecco in the Conegliano Valdobbiadene area. We will also examine the two additional Prosecco appellations created in 2010. 

But most of the time will be devoted to exploring and tasting Conegliano Valdobbiadene Prosecco through a lineup of 8 exceptional terroir-driven wines, in a variety of styles, that demonstrate the unique characteristics, complexity, and diversity of the original Prosecco.

Participants will also learn how to say “CONEGLIANO VALDOBBIADENE” like an Italian!

Alan Tardi has arranged a fantastic lineup of unusual and exceptional wines (half of them are coming directly from Italy) which demonstrate the various factors that characterize the complexity and uniqueness of Conegliano Valdobbiadene: Different production methods (“Tranquillo” i.e. still, Martinotti, Classico/Traditional, Ancestral); frizzante, spumante; single vineyards, Rive, native grape varieties; diverse, soils, terroirs and topographies.

List of Wines

  1. Prosecco Tranquillo DOCG “Il Canto Antico” — BORTOLOMIOL*
  2. Colli Trevigiani IGT Verdiso Frizzante Sui Lieviti — GREGOLETTO
  3. Progetto 5 Varietà Conegliano Valdobbiadene DOCG Brut — MARCHIORI* 
  4. Conegliano Prosecco Superiore DOCG Rive di Ogliano Extra-Brut — BIANCAVIGNA
  5. Superiore di Cartizze Brut DOCG — RUGGERI* 
  6. Superiore di Cartizze DOCG “Private” Rifermentato in Bottiglia 2014 — BISOL
  7. Conegliano Valdobbiadene Prosecco Superiore DOCG Rive di Carpesica “S.C. 1931” Metodo Classico — BELLENDA*
  8. Valdobbiadene Prosecco Superiore DOCG Asciutto, Rive di Colbertarldo, Vigneto Giardino — ADAMI
  9. Torchiato di Fregona Colli di Conegliano DOCG “Ciàcoe” 2016 — CA’ DI RAJO*

*Shipped directly from the winery in Italy

Find more information and buy tickets at New York Wine Studio or at the link below.

https://www.newyorkwinestudio.com/original-prosecco

 

Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee

Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee

Heaven’s Door Spirits, Bob Dylan’s highly awarded collection of super-premium American whiskeys, is turning up the heat on the age-old debate of which state, Tennessee or Kentucky, makes the best bourbon.

For as long as corn’s been cracked and stills have bubbled, Kentucky and Tennessee have been turning pristine limestone water and grains into a coveted amber elixir.

Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud

Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud between these two bourbon powerhouses, inviting whiskey lovers everywhere to put their palates to the test and voice their opinion.

Heaven’s Door sets itself apart as the first brand to offer both a Kentucky and Tennessee bourbon, giving fans a unique chance to compare.

The brand’s Kentucky Straight Bourbon, Ascension, and Tennessee Straight Bourbon, Revival, are made from high rye mash bills with grains largely sourced local to the distillery, and barreled at the same proof, yet yield vastly different taste profiles. Heaven’s Door invites you to level set, savor and decide which bourbon pleases your palate and wins your heart.

A Tale of Two Bourbons

Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.

What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.

Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors.

Kentucky’s limestone water and Tennessee’s pure spring water are both famous for helping yeast thrive during fermentation.v

Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel.

Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.

Heaven’s Door Kentucky Straight Bourbon, Ascension

Heaven’s Door Kentucky Straight Bourbon, Ascension, is a unique blend of two premium Kentucky straight bourbons aged for over five years and non-chill filtered, boasts warm and slightly sweeter notes of vanilla and baking spices. The limestone-filtered water of Kentucky, renowned for its purity, plays a key role in developing these rich flavors.

Heaven’s Door Tennessee Straight Bourbon, Revival

Heaven’s Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the “Lincoln County Process” – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.

“We wanted to fan the flames of this old debate

between Kentucky and Tennessee bourbon

and showcase

our outstanding expressions of both styles.

We’re excited to hear what consumers think and how they experience these two classic bourbons.”

Alex Moore

Master Blender and COO

Heaven’s Door Spirit

Heaven’s Door marries art and craft in every bottle, drawing inspiration from Bob Dylan’s restless spirit to continually innovate. By sourcing non-GMO grains and honoring each state’s natural elements, the distinct character of each bourbon is evident in every sip.

Yo DC!  Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains

Yo DC!  Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains

Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.

In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.

Publicity For Food CEO Heather Holmes

Publicity For Food CEO Heather Holmes

Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger: 

Heather Holmes from PublicityForGood.com.  I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about. 

What’s the most important thing that you want to share with the audience today?

Heather Holmes: 

I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people. 

So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.

Joe Winger: 

Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.

So what should I be thinking about?  What do I present to you as a step one?

Heather Holmes: 

Step one is really the intentionality of why you want to get in the media.  What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?

Are you wanting more sales and more people to buy your product? 

You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you. 

But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.

The PublicityForGood Team

The PublicityForGood Team

 


FlavRReport.com on YouTube

FlavRReport.com on YouTube

 


Joe Winger: 

Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?

Heather Holmes: 

After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”

Why does your product matter? 

If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.

I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.

I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?

Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.

Now I have almost two under two with a third on the way. 

So you need to have your key pivotal moments because those are things you can talk about in the media.

Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.

Joe Winger: 

People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?

Heather Holmes: 

It’s really all about your platform and reaching new audiences. 

When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world. 

It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy. 

So that was why I did the pageants. 

I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.

So it gave me that relevancy. So you have to be relevant. 

You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution. 

[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right?  It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.

Joe Winger: 

You’re growing a 7- figure business.   What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream

Heather Holmes: 

We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us. 

The year the pandemic [hit] was our first million dollar year.

I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one. 

Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone. 

When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.

So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in. 

Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.

I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right?  I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one. 

So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.

And this is my legacy.

I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously. 

So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.

We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health. 

Joe Winger: 

What an incredible story to share.

Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.

It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality.  I have the journal and we mapped everything out. 

This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.

We’ve had a kid every year. Rose will be two in June.

We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.

This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level. 

I was talking to [a business owner client] and her business grew by 40% from getting in the media. 

One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.

On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that.  Our kids will see the good work we’re doing. 

Joe Winger: 

You’re talking to an audience of foodies. What is your favorite meal? 

Heather Holmes: 

We just had Indian food last night that my husband made and it was so good. 

We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte.  So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be. 

[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.

And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.

Joe Winger: 

Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?

Heather Holmes: 

You can go to PublicityForGood.com You can find me on social media as well. 

https://www.linkedin.com/in/heatherdesantis

https://www.instagram.com/heatherdesantis

https://www.instagram.com/publicity.for.good

https://www.facebook.com/heatherdesantis

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