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Taste of Iceland Festival Kicks Off U.S. Tour in Washington, D.C., March 8-9

Taste of Iceland Festival Kicks Off U.S. Tour in Washington, D.C., March 8-9

Taste of Iceland 2024, organized by Inspired by Iceland, returns to Washington, D.C.Friday, March 8 and Saturday, March 9. The cultural festival celebrates the land of fire and ice with events across the city showcasing the best of Icelandic culture, including food and beverage, music, nature, literature, art and design, wellness, and more.

Taste of Iceland celebrates and shares the traditions and culture of Iceland with the people of North America. In partnership with local businesses and Taste of Iceland’s official partners, featured events will be hosted at Brasserie BeckEaton DCMind Your Body OasisOld School HardwareSongbyrd, and Wild Days.

Most events are free and open to the public. Event tickets are required, and guests are encouraged to arrive promptly to guarantee entry. Tickets are available on the Taste of Iceland Website. Reservations are required for the prix-fixe Icelandic dinner through the Taste of Iceland Website.

FESTIVAL SCHEDULE

Friday, March 8 – Saturday, March 9

  • Icelandic Menu at Brasserie Beck: Brian McBride, Partner-Chef at Brasserie Beck, in collaboration with Bjarki Snær Thorsteinsson, Chef on Iceland’s National Culinary Team, will prepare a pop-up menu inspired by Icelandic flavors and ingredients, including seafood, lamb, and skyr. 4:00 PM – 9:45 PM at Brasserie Beck. Reservations for the prix fixe menu are available through the Taste of Iceland Website.

  • Wheel of Prizes Presented by Icelandair: March 8-9 at various events during the Taste of Iceland festival in Washington, D.C., selected participants will have the opportunity to win various prizes, including a trip for two to IcelandClick here for more information.
    • March 85:00 PM at Wild Days before the Cocktail Class with Iceland’s Reyka Vodka
    • March 93:00 PM at Eaton DC, Beverly Snow before Icelandia Presents: Geology with Helga
    • March 97:00 PM at Songbyrd, during and after Reykjavik Presents: Iceland Airwaves Off-Venue

Icelandair is also offering special sales on roundtrip flights to Iceland from Washington, D.C. Learn more here.

Friday, March 8

  • Pizza Time with Flétta and Ýrúrarí: During this family friendly interactive exhibition showcasing Iceland’s commitment to sustainable design, Icelandic design teams Flétta and Ýrúrarí will open a pizza parlor where guests can order freshly felted wool pizza slices made of leftovers from the Icelandic wool industry. Guests can select toppings to customize their order and bring home a wool pizza slice as a one-of-a-kind art piece. Pizza Time was first exhibited at Iceland’s premier global design festival, DesignMarch, in 2023, and was awarded Project of the Year at the Icelandic Design Awards. 4:00 PM at Old School Hardware (next to Ellē). Click here for more information. 

  • Cocktail Class with Iceland’s Reyka Vodka:  Join a free cocktail class with Reyka Vodka where brand ambassador and mixologist, Jeff Naples, will shake up some tasty Iceland-inspired cocktails and teach attendees how to make these drinks at home. DJ Hermigervill,  a longtime heavyweight of the Icelandic music scene, will welcome guests with tunes curated by experts at Iceland Music. Guests must be 21 years old with a valid ID to attend. 5:00 PM at Wild DaysClick here for more information.

Saturday, March 9

  • Elemental Sound Bath with Blue Lagoon Iceland and Icelandic Provisions Skyr Bar: Join Icelandic energy healer Jósa Goodlife for an hour of inner peace and healing meditation. Sound Bath attendees will receive a complimentary Blue Lagoon Iceland yoga mat, an Icelandic Provisions beanie, an Icelandair blanket, Icelandic Glacial water, and a Blue Lagoon Iceland Skincare gift. After the Sound Bath, guests are invited to an Icelandic Provisions Skyr Bar. 11:00 AM at Mind Your Body OasisClick here for more information.

  • Iceland’s Crime Fiction Royalty: A Conversation with Ragnar Jónasson and Yrsa Sigurðardóttir: Join global bestselling Icelandic authors Ragnar Jónasson and Yrsa Sigurðardóttir, known as the Queen and King of Icelandic crime fiction, for a conversation about their recent novels, literature, and life in general. Ragnar Jónasson will discuss, “Reykjavík,” his recent crime novel co-authored with Icelandic Prime Minister Katrín Jakobsdóttir. Yrsa Sigurðardóttir will discuss, “The Legacy,” the first in her popular crime series that has won numerous literature awards. 1:00 PM at Eaton DCBeverly SnowClick here for more information.

  • Taste of Iceland Cooking Class: Chefs Haflidi Halldorsson and Bjarki Snær Thorsteinsson will present and teach how to prepare the main ingredients on the Taste of Iceland menu. Learn how to prepare and cook the wild Icelandic cod starter, the Icelandic Lamb main course, and naturally a delicious dessert of the Icelandic Provisions skyr. The group will then sit down and enjoy the fruits of their labor with the chefs. 2:00 PM at Brasserie BeckClick here for more information.

  • Icelandia Presents: Geology with Helga: Join volcanologist Helga Kristin Torfadottir to learn about Iceland’s fascinating volcanology, including current geological activities in Iceland. Helga specializes in the evolution of magma and the structure of volcanoes and is actively studying Iceland’s most significant volcano, Öræfajökull. There will also be Icelandia VR demonstrations where participants will be virtually swept away to Iceland to see the country from a new perspective. 3:00 PM at Eaton DCBeverly SnowClick here for more information.

  • Reykjavik Presents: Iceland Airwaves Off-Venue: The City of Reykjavík, in collaboration with Iceland Airwaves and Iceland Music, will host a free concert featuring Icelandic artists, singer-songwriter Axel Flóvent, multi-instrumentalist JFDR, and punk trio GRÓA. DJ Hermigervill, a longtime heavyweight of the Icelandic music scene, will host the evening. Doors open at 7:00 PM at SongbyrdClick here for more information.

Taste of Iceland is an annual festival that celebrates Iceland’s vibrant culture. The festival is organized by Inspired by Iceland, which promotes Iceland and Icelandic products. It is presented in partnership and with support from Icelandair, Visit ReykjavíkIcelandic Seafood, Business Iceland, Reyka Vodka, Blue Lagoon IcelandIcelandiaIceland MusicIcelandic Provisions, Icelandic Lamb, Icelandic Glacial, Landsvirkjun, and Isavia Keflavik International Airport. Additional Taste of Iceland 2024 events will be held in Denver, CO (May 9-11), New York, NY (September 5-7), and Seattle, WA (October 3-5).

For more information about Inspired by Iceland and Taste of Iceland, visit www.inspiredbyiceland.com.

To learn more about Business Iceland, visit www.business iceland.is.

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DC’s Apéro, Napa’s Be Bubbly, NYC’s Coqodaq: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne

Napa’s Be Bubbly, NYC’s Coqodaq, DC’s Apéro: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne

From Napa to DC to Manhattan and just 7 other sparkling stops!

Bureau du Champagne, USA today announced its annual list of the Top 10 Bars and Restaurants where Champagne plays a starring role. The list, now in its third year, recognizes establishments that elevate and celebrate the uniqueness of the sparkling wine that comes only from Champagne, France.

Released in advance of Champagne Day 2024, the list showcases Champagne standouts in every U.S. region. It recognizes restaurants and bars that take special care to offer Champagnes from a wide variety of producers, list them properly on their menus, and serve them with élan.

“We received nominations for spectacular bars and restaurants across the country, and selected from them a list of destinations that embody the spirit of Champagne,”

Lori Russo

Director,

the Bureau du Champagne, USA.

“While these restaurants and bars differ in style, spanning the spectrum from fine dining to fried chicken, they all have one thing in common: they understand what makes Champagne special. For that, we couldn’t be prouder to raise a glass to them on Champagne Day and the rest of the year.”

The full list of this year’s featured bars and restaurants can be found below in alphabetical order:

  • ApéroWashington, DC: Apéro’s list of more than 700 wines places special emphasis on Champagne. The intimate setting in DC’s popular Georgetown neighborhood is an ideal spot to explore an extensive list of Champagnes smartly organized by style.
  • Be BubblyNapa, Calif.: In the heart of California wine country, Be Bubbly takes care to showcase Champagne with a menu that includes a map of the region’s five wine-producing districts and a philosophy of Champagne as a celebration of life.
  • Boiler RoomOmaha: The wine list at this terroir-focused restaurant, originally conceived by a Master Sommelier, offers a broad range of Champagnes at varying price points so everyone can join in the celebration.
  • CharlestonBaltimore: The wine program at Charleston emphasizes the special relationship between wine and food. The Champagne list, which spans three pages of its menu, explains the magic of Champagne along with a diversity of tasting profiles.
  • CoqodaqNew York: Proving the versatility of Champagne, Coqodaq pairs the sparkling wine with both caviar and its signature bucket of Korean fried chicken.
  • CoupesDallas: Coupes bills itself as a bar for Champagne. True to its name, its vast menu of Champagnes explains that “Champagne is a sparkling wine, but not all sparkling wines are Champagne.”
  • Fizz Champagne & Bubbles BarSacramento, Calif.: Fizz believes in celebrating everyday triumphs with Champagne. Its menus and events elevate Champagne from France and distinguish it from other sparkling wines.
  • La Vie, Waikiki, Hawaii: La Vie’s emphasizes farm-to-table dining with French flair, so its large selection of vintage and non-vintage Champagnes creates the perfect complement, and the view is special, too.
  • Pops for ChampagneChicago: Known for its special events, tastings, Champagne education and a vast list of Champagnes of every style, Pops has been dazzling Chicago with Champagne since 1982.
  • Sexy FishMiami: The extraordinary interior of this Brickell restaurant is matched only by its extensive list of Champagnes both accessible and rare.

For more information on Champagne Day or to find an event near you, visit champagneday.champagne.fr. More events will be added in the near future, so check back often.

Bureau du Champagne, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association representing the houses and winegrowers of Champagne, France. The Bureau works to advance the CIVC’s mission of defending the interests of the Champagne appellation worldwide through education and advocacy. For more information, visit us online at www.champagne.us.

DC to TX for Gin: Self-made Billionaire John Paul DeJoria acquires Waterloo Gin

Self-made Billionaire John Paul DeJoria acquires Waterloo Gin

Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care, has announced the purchase of Waterloo Gin, the first gin brand distilled in Texas.

Developed by Treaty Oak Distilling in Dripping Springs, Texas, near Austin, Waterloo Gin was launched in 2009, named after Austin’s original name – Waterloo – before the city was rechristened in the 1830s for Texas pioneer Stephen F. Austin.

Waterloo is known for its exceptional quality, craftsmanship, and unique flavor profile that blends fruits and botanicals that perfectly capture the Texas Hill Country.

The brand’s flagship Waterloo No. 9 Gin (94 proof) is crafted in the New American style, distilled with nine local botanicals including lavender, grapefruit, and pecan. The other expression in the Waterloo portfolio, Waterloo Antique Gin (also 94 proof), spends two years in first-use medium char American white oak barrels, matured under the hot Texas sun to develop rich wood flavors that complement the herbal notes of the base Waterloo No. 9. Both Waterloo Gins are naturally 100% gluten, carb, and additive free.

“Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy,” says DeJoria, who founded Patrón Tequila in 1989 and built it into a $5.1 billion business when it was sold to Bacardi in 2018.

“I’m very honored for the opportunity to help grow this incredible brand, and share Waterloo Gin with more bartenders, retailers, and consumers all across the country.”

The company will be led by CEO Justin Meigs, who was previously an original member of the Empress Gin executive team that launched and grew the brand to over 260,000 annual case sales in 5 years, prior to the company’s exit in 2022.

“I’m incredibly excited about this new chapter for the Waterloo brand, now in the capable hands of John Paul DeJoria and his talented team of spirits industry veterans,” says Daniel Barnes, the founder of Waterloo at Treaty Oak. “Their deep industry experience and passion for cultivating and growing brands gives me great confidence that Waterloo will continue to flourish and reach new consumers everywhere.”

Though the recipe, production process, and brand name for Waterloo Gin will not change, the brand packaging and imagery will undergo a comprehensive refresh, with expanded national distribution, early next year.

Currently, Waterloo is available through Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida.

Additionally, customers in other states can purchase Waterloo online at www.waterloogin.com/shop-gin.

DC Seizes Tonight: Larceny Kentucky Straight Bourbon Whiskey

Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”

Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.

The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.

Larceny Kentucky Straight Bourbon Whiskey Launches "Seize Tonight"

Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight” Screenshot

The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.

On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.

The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.

The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.

Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.

The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.

LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.

BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.

Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.

Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.

Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.

Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.

ABOUT LARCENY BOURBON

The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.

Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.

Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.

Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F

or more information, please visit www.larcenybourbon.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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