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Oregon Wine’s Incredible new vintage Re-Invents the Rules with Winemaker Aaron Lieberman from Iris Vineyards

Oregon Wine shares incredible new vintage with Winemaker Aaron Lieberman from Iris Vineyards

Sure, Oregon Wine is world-famous for its Pinot Noir.  And rightly so, as the area produces incredible expressions of the varietal.  But that’s not all they can do. 

Award-winning winemaker Aaron Lieberman wants the world to taste and discover all of the incredible wines from the area including Iris Vineyards’s new Pinot Gris which has won acclaim several years in a row.

Oregon Wine

 

Today, Winemaker Aaron Lieberman from Iris Vineyards sits down over zoom to talk about his inspirations, his favorite wines, food pairings and what’s next for Oregon Wine.

 

The conversation has been edited for length and clarity.  Find the whole conversation on our YouTube channel.

 

There’s so much to go over with you because you’re in a great area of Oregon.

Last year we had the privilege of covering the 2022 McMinnville Wine Classic, your Pinot Gris won Best in Show and Best White varietal.

 

According to press announcements it’s the first time ever for a Pinot Gris. What was it about that bottle and that year that brought you so much acclaim?

 

The vintage we won that on was the 2020, and I think our Pinot Gris is fairly consistent. So I actually personally felt that the 2021 vintage was better than the 2020. What I think is going on there is that in our growing area Southwest of Eugene we have our vineyard in what’s called the Lorane Valley. We’re a relatively high elevation vineyard compared to the rest of the Willamette Valley. We get a lot more hang time on our Pinot Gris, which allows more flavor development and preservation of acidity, as well as slower and lower accumulation of sugar.

So we ended up with a higher acid, lower alcohol wine that’s very expressive in terms of fruit flavors.

 

I wanna let our audience know a little bit about your background and what brought you to where you are today. Your education in soil and winemaking, but I hope you’ll touch on your Peace Corps time, and your work in Guatemala with soil education.

 

As I was finishing up my Bachelor’s Degree at Oregon State University, I became involved with a couple of different grad students, helping them with their research projects, basically. At the beginning of my junior year [I had already] switched my major from Pre-Vet to Crop and Soil Science.

So the projects I was working on with these grad students involved soil research. One of these grad students had been in the Peace Corps and talked about it frequently and also had a professor who had been in the Peace Corps. They both inspired me to look into it and do it.

I ended up going to Guatemala. The project I worked on was called Corn and Bean Seed Improvement and Post Harvest Management. We were trying to counteract the invasion of commercial corn seed into Guatemala and Latin America. It’s replacing the land raise varietals or the traditional varietals of corn. We were working with those traditional varietals to improve their performance in the field by selecting the plants that were growing well and were the most disease resistant.

The program started four years before I got to Guatemala, so I was the third volunteer and we were really showing some really good results.

 

Something I love about winemaking is such a mix of science and magic, or science and artistry. And it sounds like science is very strong with your background and the magic that you bring to the bottle.

 

Yes, I would agree with that.

 

 

So let’s switch back from Guatemala. You’ve got some great soil types. Let’s talk about how you use the soils in your region to bring such delicious flavor, characteristics and aromas.

 

In our vineyard, we do have some Jory soils, and I think most people who know about the Willamette Valley know that Jory is the preferred soil in the region particularly for Pinot Noir.

Our vineyard is dominated by Bellpine soil. Bellpine is kind of an analog of Jory, but it’s formed in sedimentary rock rather than basaltic rock or volcanic rock. So there’s some significant differences in the chemical makeup of the soil that contributes to the flavor difference in our Pinot Gris compared to some others.

 

The last time I visited, what I heard overwhelmingly from the winemakers is you have to be okay with inconsistency year after year.

 

I want my wines to represent the area that they’re from and the varietal from which they’re made and different weather during each growing season as part of that representation.

So based on the weather and the level of ripeness of the fruit and what we’re tasting in the grapes before we bring them in, we will make some adjustments to how we do the vinification to try to push it in one direction or another, to be at least somewhat consistent.

 

 

Let’s talk about the wines themselves. 

 

Let’s start with the Pinot Gris. The comment I hear the most is white peach. That’s new. I usually hear pear, red apple peel, quite a bit of citrus.

iris vineyards

 

Commonly I get stone fruit comments on our Chardonnay. Whether it’s our still Chardonnay or our Blanc de Blanc.

 

Then there’s the Brut Rose, the Pinot Noir 2021, the House Red Blend. A lot of people will remember 2020 and how that vintage went for us. I refer to that year as the worst year of my life.

 

Let’s talk a little bit about what made it such a bad year.

 

We had beautiful weather during bloom. I started to feel like it was going to be a really great vintage. We’re seeing a really modest crop load and smallish berries, which leads to more fruit forward. Right around Labor Day, the major fires started. Smoke came into the valley for about two weeks which was extremely disheartening.

 

In the Willamette Valley that was really our first experience with that level of damage to the fruit. So a lot of people were scrambling, worried, and ultimately didn’t produce Pinot Noir in 2020.

We made less than we had planned. We applied some techniques to mitigate the smoke effect.

 

Can we talk about what you did to mitigate?

 

Well, there are two things that helped the most. One, we sent some grapes to California to go through a process called flash.  It’s a kind of thermovinification method where the must is heated to 80 degrees celsius and then pumped into a vacuum chamber that boils at a much lower temperature. The water and the skins of the grapes “flashes” to steam in the the vacuum chamber. That steam carries away a lot of bad things. Those things are responsible for the bulk of the smoke effect that you might find in a wine.

 

Then following vintage and some aging, we did some reverse osmosis to remove the smoke effect from the rest of our wine.

 

At the tail end of vintage, I had surgery for appendicitis. As I was about recovered from that, I got covid right at the end of 2020.

 

Fortunately ’21 and ’22 were very similar to 2020 and how the vintage started and ended up, we had some really beautiful fruit and beautiful wines. I’m really excited about ’22 based on what we have in barrel right now.

 

Some people approach wine from a food and wine pairing point of view. I’m not sure if you are a chef or a home cook, but do you have any suggestions for great food pairings for some of your bottles?

I think with our Pinot Gris, I really enjoy seafood.

It’s really good with salad. Brut Rose, I always say if you’re making a dinner and you’re not quite sure what wine to serve with your dinners sparkling wine is always a a crowd pleaser. It’ll go with dishes from salad to steak or pizza. The acidity of sparkling wines makes them really versatile in any kind of food. Fatty foods in particular pair well with more acidic wines, kind of a palette cleansing.

For our Pinot Noir, traditional pairings like salmon and chicken.

 

When you’re going through a year, from growth to harvest, what are the traits or elements that get you excited saying it’s gonna be a good year?

 

Last spring we had a couple of fairly severe frosts after bud break and it was an interesting year because of that. We ended up, to everyone’s surprise, with a vintage that was quite nice and yields that were not really affected by the frost. The vines bounced back with their secondary and tertiary buds set fruit, set a really good crop. We got a nice batch of wine out of it.

If we get into harvest in the rainy season, sometimes your hand is forced and the grapes start to get ripe, the skin softens an they become more susceptible to botrytis and other bad things that you don’t want.

 

But ’22 was nice. We weren’t really forced right up until the end. Around October 20, we had the first big rainstorm come in. 20% of our fruit still hanging. We brought most of it in before that big rain.

But I think we had really good ripeness even at that point.

You’ve been doing in-person and zoom wine tastings, do you have a favorite part of that wine tasting process?

 

My favorite part, without a doubt, is just when I see somebody tasting my wine and the look on their face shows me that they’re really enjoying it. That’s a big reason why I’m in this industry, what we do makes people happy.

 

Do you have a certain memory of including either your wine or someone else’s wine in a great celebration?

 

Several memories. My father and I had a wine business of our own from 2002 to 2015. [A few years in] we had a celebration at a steakhouse in Portland. I ordered a Puligny Montrachet off the menu. I still remember that wine quite vividly and how impressive it was. That changed my mind about chardonnay in some ways.

 

In Oregon, there’s a lot more chardonnay coming out of the Willamette Valley now is a good thing, but it’s still been an uphill battle for producers to get that chardonnay wine passed the gatekeepers, the distributors.

You go to a distributor and they’re like, “Everybody drinks California Chardonnay or white burgundy. They don’t know about Oregon Chardonnay. And when you say Willamette Valley, everybody thinks Pinot Noir, which is great. But we’ve kind of pigeonholed ourselves with that. There are a lot of other nice things that can come out of this valley like Pinot Gris and Chardonnay. So we have some work to do on the marketing and publicity to let people know.

 

Any lessons your winemaking team has learned this past vintage that you can share?

 

 I think that happens every year. Let’s not assume that I know everything because I learn stuff every year as well.

One of the things that I really stress with people who are working for me during harvest, is the importance of fermentation temperature.

 

It’s with white wine, with aromatic whites in particular. You really have to keep the temperature under control. Yeast likes to get hot and ferment fast, so you have to keep those ferments cool, whatever the method is if you’re in stainless with jacketed tanks or if you’re in barrel and you’re taking the barrels outside at night or wetting them down to keep the temperature down. It’s super, super important.

 

With the white wines, you get a temperature or a fermentation that’s too hot and you end up with a wine that’s like generic white wine. It doesn’t have varietal character left in it, that’s something I stress a lot.

 

Then when you talk about red wines, the style of red wine that you’re making is so dependent on a lot of things, but temperature is a big thing. So if you do a cool ferment on a red wine, you’re going to have a red wine that’s fruit forward and aromatic, but it’s not going to be very extracted. It’s not gonna have a big tannic backbone to it. In that way it would be out of balance.

 

Like with our Willamette Valley Pinot Noir, we do a couple of different fermentation methods that end up having different peak fermentation temperatures and then we blend them together to get a wine that is crowd pleasing, easy balanced. So one of my big things is temperature.

 

Are there any topics in winemaking that you wish got more attention? 

 

The fact that I don’t do this alone. If I didn’t have a team behind me doing the right thing and supporting production in the winery, starting with our vineyard and our vineyard manager, who is amazing, grows amazing fruit, all the way through to the marketing team selling the wine or promoting the wine and the sales team selling the wine. I think it’s really important for people to understand that it’s really a team effort. I’m the winemaker, I get the publicity, I get the recognition but there’s no way I could do it by myself.

 

I’m sure you talk to young winemakers all the time. Is there one huge piece of advice you would give a young winemaker from all your experience?

 

A big thing would be, and I’ve made this mistake when I was a young winemaker, if you’re about to do something to a wine and you think you know what you’re doing, but you’ve never done it before, make a phone call.

 

Ask another winemaker that maybe has had the experience and has done that. You’ve got a 5,000 gallon tank of wine and you’re gonna do some kind of adjustment that you’ve never done before. Get some information first.

Building network, building community, reaching out to those with either more experience or more diverse experience.

 

Yes. And in most wine regions, it is a community and people are happy to share their information to help the next guy out. Because ultimately, if we’re all making really good wine in the Willamette Valley, that enhances our reputation as a region. So I think it would be a big mistake for us not to share information.

 

Let’s talk about where people can find more information. 

 

On Iris Vineyards website and social media. Our website is IrisVineyards.com and our handle on every social site is @IrisVineyards.

So thank you again for your time, and it was, it was great to have this conversation. 

Thank you, Joe. I really appreciate your time.

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Ordering Chinese food in DC? Hungry Panda wants to Help

Ordering Chinese food in DC? Hungry Panda want to Help

Leveraging their industry-leading delivery services, the Hungry Panda app seamlessly connects food, people and culture.

Hungry Panda goes further with Chinese Food  in Vegas

The ‘Golden Panda Award’ is a symbol of excellence in the global overseas Chinese food industry, setting the highest standard for culinary achievement.

It stands as the world’s exclusive international honor specifically dedicated to recognizing restaurant businesses in the food delivery sector. This prestigious award embodies commitment to promoting and celebrating outstanding achievements in the realm of international Chinese cuisine.

Kitty Liu from HungryPanda

Kitty Liu from Hungry Panda

Joe Winger: 

We are here today with Kitty Liu from HungryPanda

Help me get to know HungryPanda.com 

Kitty Liu: 

Hungry Panda serves a niche market for Asian communities.  We were established in 2017, founded in the UK when our CEO and the founding team were studying in Nottingham University.

The platform was born from a very simple, but compelling need experienced first hand, by the founders as international students, struggling to find authentic Chinese food in the UK. 

From that outset, Hungry Panda started to really focus sharply on that particular niche market, tailoring our user experience with Chinese interfaces to overcome culture and language barriers.

That’s how our app got started.  We are very lucky enough to be growing really fast within the past six years. 

Now we expanded into 10 different countries, including: US, Canada, UK, France, Italy, Australia, New Zealand, Japan, Korea, and Singapore.

Hungry Panda

Joe Winger: 

Different cultures, maybe different ways people use their phones, different apps.

What challenges has Hungry Panda faced as you enter the very competitive North America market?

Kitty Liu:

Local regulatory requirements that we need to meet.  Every country, every region has different regulations, and especially with food delivery.  

The U.S. is actually coming out with all the new regulations lately, therefore that’s one of the challenges as well.

Also intense competition from established local and global brands. 

When we entered the North American market, Door Dash, Uber, the giants, had already occupied the mass market.  In the Asian food delivery market, we also have competitors like, Chow Bus and others.

Obviously we were the new brand going to the market. 

Therefore, that’s the main challenge that we faced. But, we were actually quite confident and, lucky enough because we have a very good team structure. All of our team members have experience opening markets in different countries.

So unlike Uber or DoorDash, when they are opening a new market, for example, North American market and Australian market is very different. People have different consumer behavior. But for us the good thing is, although we are in different countries, we are serving the same type of people, which is the  overseas Asian customers, therefore the consumer behavior is rather similar.

Although we have the challenge, it’s easier for us to actually dive in and then adapt in a rapid rhythm.

HungryPanda

HungryPanda

Joe Winger:

Is North America the toughest audience when it comes to regulations?

Kitty Liu: 

With regulations, we’re talking more towards the drivers, how do we protect them?

Obviously there are minimum standards. Because what we call the “gig economy” is still considered a new industry, no matter what part of the world.  

North America, Australia, the UK, all the countries are coming out with new regulations to actually protect this particular industry.

We are all at the same stage, growing from a new industry to a more mature industry.

Joe Winger: 

Your company released a food trends report from 2023.  What’s the biggest takeaway? 

Kitty Liu: 

Consumer interest in the authenticity and quality in food.  

When you talk about Chinese food in North America or  the UK, the first thing you think of is actually Cantonese food because [it] arrived first.

Now we can see all the hot Sichuan hot pots and malatang, all these are more modern and, trendy or more northern cuisine start to really get in the picture. popularity. 

This is something that’s blowing our mind as well.

It’s a strong signal to the food industry to really focus on the authenticity, offering high quality ingredients. This is something I think is actually quite interesting.

Joe Winger: 

Talking about trends, anything was surprising?

Kitty Liu: 

The most popular category is definitely Boba tea.  Now, as.

As we can see the hot pot, stuff actually, coming on top of, all this fried chicken, bubble tea and stuff. That suggests our local consumers start to really adapt into a more authentic flavor Chinese food instead of people always ordering honey chicken, spring side pork. 

They learn to really understand, oh, that’s you know, Chinese people eat in China, they really start to learn and understand and admire about the spice actually in the food.

This is something actually I find quite interesting.

Joe Winger: 

That’s really a big change. 

Based on your 2023 report, any predictions for 2024?

Kitty Liu: 

The rise in the family demands, so AOV ( average order value) keeps growing. Food delivery is not growing accommodating only for one person, two person, but it’s starting to expand, for more towards a family’s demands. 

We can anticipate the age group that actually accepting or keep using the food delivery services actually start to grow and expand as well. 

Also predicting new services for delivery companies. We can actually see the trend that many people start to order.

Pick up orders  from the app and you can go straight to the restaurant to pick it up without waiting.  It’s helps you jump the queue.

When you order a pickup it’s actually cheaper than ordering at the shop itself.

 Therefore, this is actually one of the trends that we can see. It’s actually start to grow.

Joe Winger: 

How do your users want the experience to go for them?

 

Kitty Liu:

During the pandemic, everything had to be contactless. Therefore the pickup feature was actually created during that period and blossomed afterwards.

Joe Winger: 

Now you just mentioned the pandemic. Your company learned a lot from that experience, like how much packaging matters. 

Can you talk a little bit more about what you learned about packaging?

Kitty Liu: 

First thing we need to discuss is the difference between Asian food and Western food

When it comes to Chinese food, generally it’s very heavy on sauces. Therefore, restaurants have to elevate the packaging standards to ensure the food quality can remain consistent.

When you order Chinese food, you expect it to still be hot, to have the best of flavor. Iit often [comes] with soup and if the packaging is not good, it actually leaks. 

That has always been a challenge that Asian food delivery faces.

China created a new trend with laminate packaging to make sure all the packaging is sealed and kept warm. That helped the whole industry globally to maintain higher standards.

Joe Winger: 

There’s nothing worse than when you get the package to your house and it’s broken,  ripped, it’s spilled.

The superior packaging isn’t about looking pretty necessarily. It’s about keeping your food secure.

Kitty Liu: 

That’s right.  Another thing we have to consider is [being] environmental friendly.

The Chinese food industry has been blamed for using too much plastic to begin with. Therefore, the new packaging uses aluminum.

Sorry, this part, you probably need to edit, The metal

Joe Winger: 

So your Hungry Panda app itself has a lot of features. Can you let’s talk through some of the most popular features?

Kitty Liu: 

Comparing with other apps, one thing we find quite convenient is that on the front page we have a very full restaurant list with tabs: by distance, by popularity, by discounts, by reviews, by delivery times. So it’s very easy for you to access. 

Other apps  have the categories but limited restaurants. 

Joe Winger: 

What’s the best way for an Asian restaurant to make the most of this opportunity of this new food trend?

Kitty Liu:

I think In the age of technology leveraging online platforms for visibility, working with a food delivery platform is definitely one of the ways to help them really engage with consumers.

When we talk about foodies, they are young, they’re always on social media. They’re always online. Therefore, promoting yourself in front of them is very important. 

We use our channels to really promote different restaurants to help them to expand their reach within their comfort zone.

Joe Winger: 

What’s your favorite food? What would you order on your app?

Kitty Liu: 

My favorite food is [the same as] the trend report.  Sichuan malatang.

So that shows the report’s authenticity.  The audience like the food like a real Chinese person.

The reason why I like the malatang is because not only is it delicious, but it’s actually quite healthy as well.

It’s a hot spicy soup, but you put in fresh vegetables, fresh meat, it’s like you’re cooking your own hot pot

And it’s a very balanced and nutritious meal. Flavorful when you put all these different ingredients into one pot of soup. Brings you more flavors and it’s very fast [to make].

Joe Winger: 

What is Hungry Panda’s user coverage look like?

Kitty Liu: 

We have about 30 cities covered in the U. S. Obviously, New York, L.A., all major cities itself. I would be more than happy to provide you with the full on city list. We’re in Canada as well and just over 80 cities all around the globe.

Joe Winger: 

For the audience who’s watching and listening right now, what’s the best next step? How can they enjoy this app? 

Kitty Liu: 

If they haven’t downloaded it yet,give it a try.

For new users, we actually have new user vouchers available for them to have a few free deliveries. 

You can order to deliver, you can order to pick up it’s very convenient to use, very simple.  Obviously we have a much wider supply for Asian food.

Therefore, if you are a Asian food lover, you should have Hungry Panda on your phone.

 

DC Dating Nightmares: Dating Expert Andrea McGinty makes Finding Love Easier with 33000Dates.com

DC Dating Nightmares: Dating Expert Andrea McGinty makes it easy with 33000Dates.com

We’re with Andrea McGinty, dating expert from 33000Dates.com

Dating Expert Andrea McGinty makes it easy with 33000Dates.com

Dating Expert Andrea McGinty makes it easy with 33000Dates.com

Today’s conversation has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here

So often we talk about food and wine and it’s usually for dates, romantic nights out, date night, anniversaries, vacations

Dating Expert Andrea McGinty makes it easy with 33000Dates.com

Dating Expert Andrea McGinty makes it easy with 33000Dates.com

Today we’re going to get to the source of what those date’s are actually about. So with us is a dating expert, Andrea McGinty from 33000dates.com. 

 

Joe Winger: 

So just to start things off, what inspired you to become a dating coach?

Andrea McGinty: 

You mean what inspired an accounting / finance major to become a dating coach? 

I started this when I was in my 20s. So this is the 1990s. 

There’s no Google yet. There’s no online dating.  It’s going to happen in the late 90s, but it hasn’t happened yet. At that point I was living in Chicago and I was getting married and five weeks before the wedding, he called it off and it was like – boom!

What do you do? First I cried, of course…

Anyway my friends started fixing me up on dates, still in your 20s and you know how those dates go, 

They know someone that’s single, so they think you should like them, blah, blah, blah…

After some of those dates I was really thinking about it and I thought, it’d be great if there was a place you could go, like an executive recruiter for your professional life. 

The same thing for your personal life. 

And of course, there was nothing like that at the time.  Even in high school and in college I fixed up two of my suitemates. They’re still with their husbands that I fixed them up with.

I was already good at this and I thought I could start this. 

Anyway, fast forward.

I started a company in Chicago called It’s Just Lunch. Where people meet for lunch. We do all the work.

Fast forward, 15 years later, it’s still the same.

[At my first dating company, It’s Just Lunch] we had 110 locations globally and then I sold.  Timing was perfect because online dating was coming out of its infancy and it was a mess it at first, just the scammers, the crazies, the horrible stories, 

I thought, “Oh, wow, there’s a need. People have no idea what to do online and how to date.” 

 

Dating Expert Andrea McGinty makes it easy with 33000Dates.com

Joe Winger: 

Is there one big lesson to learn how to be more successful with dating in today’s world?

Andrea McGinty: 

I think there’s a couple, there’s probably two lessons to learn. 

#1 is you need to understand how to navigate online dating because there’s over 1400 sites out there. 

#2 you’ve got to be really careful that you don’t give up too quickly. 

Most people give up in the first 2-3 weeks because they go online, see a bunch of people, they probably went on the wrong site by the way too, like not the right site for them at all. Then they see these people who like them and they’re like, “Oh my gosh, this is online dating, forget it, I’m done, gone.” 

And it goes back to they didn’t do it right, they had no idea what they were doing.

Joe Winger: 

Can you bring some clarity to that and help somebody understand what are the first few steps are and how to do them correctly?

Andrea McGinty: 

Absolutely. With online dating you need…

 #1 you need to be really careful that you’re choosing the right site.

When we’re talking about 1,400 sites out there, I tend to work with the top 25 sites. When I’m working with a client I start initially with a zoom call with a client and get to know them what they’re looking for. 

I work primarily with the 40 – something 50- something, through the 60s age group. Second time around, second acts in life type of thing. 

Back to the right site…

When I’m choosing a site for a client after the zoom call, I’m thinking about. “Okay, what sites do I think they belong at?” And it’s very different if you’re in Los Angeles versus Houston versus Washington versus New York City or Orlando, Florida.

[The sites are] so different, how the sites function and the type of people that are even on the site. 

I’m strategic too. I use three different large companies for research. I use Gallup,  Pew and Statista.  I pay to get research on a monthly basis and it really tells me the percentage of men to women on a site. 

Some sites that are 80% men. Some sites are 80% women 

You might be having an awful time on a site because you’re a woman and you’re at a site that’s 80% women. You’re in the wrong place. 

So I do the homework with the research. Geographically where you live, level of education, income. Is that site’s membership increasing, decreasing?

#2 Your pictures. 

Oh my gosh. I’m like a crazy person with photos because you have to have really great photos. I don’t mean LinkedIn photos, I don’t mean glamour shots, and not selfies.

The candids are nice because it’ll show you and your friends. Out playing pickleball, out playing tennis, out having drinks with your girlfriends. The professional shots. Depending on where you live, you’re just gonna get some great shots up against a graffiti wall in Brooklyn or a nice shot by the beach that are just a little more.

You want a couple full body shots. 

You want the photos to be current, within the last year.   Just like you don’t want to be surprised when you show up on the date and there she is.  She has a few more wrinkles and a few more pounds than what I saw online. 

It’s like you’re not being truthful about the whole thing. 

Online dating is a visual medium. You’ve got to be presenting yourself. My LA and Orange County market, Dallas market, they get that.  But there’s other parts of the country. I’m like no, we are not putting that picture of you online. There is absolutely no way.

#3 Your profile

Once they look at your photos online, if they like what they’re seeing, they’re going to read about you.  It can’t be the same old stuff. Like I like to walk on the beach and I look as good in a tux as I do….   it puts me to sleep. 

So a short, sweet, interesting, quirky profile sells. 

A lot of times it’s hard to write about yourself. That’s why it’s nice to have somebody like me, write about you.

[Summarizing]  You’re on the right site.  The right photos. Your profile. Now it’s looking through high potential dates for you….

#4 Looking for High Potential Dates

Putting in algorithms, putting in search filters. That’s something I teach people how to do because otherwise it’s like you’re looking for a needle in a haystack and you want it like a needle in a little Easter basket.

Once we throw those filters and algorithms on, it gets rid of  80% of the people. Now we’re down to some of these people that look like high potential people for you. 

#5 Send messages

We found 10 “someone” ‘s and now we send messages.

We don’t send them a weak heart or any of that kind of junk because men get so irritated.  Because half my clients are men, they get so irritated with this. 

Why are these women sending likes and hearts and no message? 

That’s my constant battle with women.

Hey, you’re in your 40s, you’re not 90 when women had to wait to be pursued. We’re not living in our grandparents era, right? We’re equals. We can reach out to the men too. 

The men totally appreciate when a woman sends a well crafted, interesting, short three sentence message.

The messaging is super important because you don’t want the: “Hi, how are you?” – or this is horrible. “Hi, you’re so good looking.” “Hi, you’re so beautiful.”

It was like, copy paste, they threw that out to the world, they sent that to everybody.

So now you’ve sent a message, hopefully he / she messages back. 

#6 Schedule a date

The next thing is let’s get that date scheduled. This can all be done with just a couple texts on both people’s part:

“Okay, yeah, I’m totally interested. How’s Friday, at 5:30p at Bistro 110. Let’s meet for a glass of wine?

Because chemistry only takes place in real life. 

Joe Winger: 

In reality, do most dates get set up that quickly?  It seems like there’s more delays and game-playing?

Andrea McGinty: 

From the time you first send a message to someone, if the date has not been scheduled within five days of that initial text.  There’s a 90% chance the date will never occur. 

I’ll say to my client, “We’re going to go right for it right now.”

Write a couple of cute lines that are just for that person and then be like:

“You know what? I don’t really need to text you anymore or talk to you anymore because I’m ready to meet you. I’m super interested. How’s Friday night…?”

Sometimes you’ll get back a reply, what’s the rush? 

I think to myself, what isn’t the rush here? 

What do you want to talk about? Can’t you just get dressed? 

We both live in Beverly Hills for goodness sakes. How long would it take us to get together and meet, right? We’re both in New York City.  C’mon. Let’s do this in person. 

If you’re getting those people that are drawing out the process, you either just cut bait. Just block them, goodbye, gone. 

Or you say, you know what, if you don’t reply, you’re going to end up on my waiting list. 

And you do it with a little humor, add an “LOL”  

That can work too, where people crack up and they’re like, yes, I would love to meet you Saturday. Let’s grab lunch.

Joe Winger: 

In today’s world of different levels of politically correct, cancel culture, different levels of sensitivity, regardless of whether you’re in a very conservative culture, progressive culture, etc.

How do we deal with any level of uncomfort when it comes to online dating?

Andrea McGinty: 

First of all, you’re not in the workplace dating right now. Cause that’s where a lot of that happens, right?

This is where I say “Women, you’ve got a big advantage right now because you can feel very comfortable and free reaching out to men and get over that whole thing”.

Women wait to be pursued.  There was this book that came out in the 90s: “The Rules.”

Wait to be pursued by the man and then don’t respond to him for three days. What the heck is that about? 

No. Reach out to men. 

Now for men, you’re not going to send stupid messages like, “Oh, you’re so gorgeous and sexy and blah, blah, blah”

Nobody wants that message. 

You would find that offensive too.

As far as men reaching out to women, just do it in good taste.

Women are there to meet men.  Creepy doesn’t happen very much online anymore. We’re out of that 2000 – 2010 era where more of that stuff happened. 

There’s so many more hoops. Both parties jump through [hoops] on top notch dating sites now and dating apps now that verify that you are who you say you are and verify some information about you.

Joe Winger: 

Most of the people watching this, they’re into food. That means fine dining. They’re into wine and cocktails and collecting wine. 

What kind of a goal can they look for if they come to 33000Dates.com?

When they approach and connect with you, what should they be thinking about and preparing so they know how to best represent themselves in that first conversation with you?

Andrea McGinty: 

Just be real with me and, people that are foodies and wine collectors, there’s a lot of us out there. There’s a lot of people out there that will find that very attractive. 

There’s a lot of people that like to try different wine bars, they like to go up to Napa.  Maybe that’s your third or fourth or eighth date, 

Be real with what your interests are and… talking about food. 

This goes back to when I’m writing your profile, when people just say, “Oh, I like Italian food.” I’m like no.  Give me something here. 

“I like carbonara with peppers and from Trattoria is amazing.”

It doesn’t have to be written in a snobby or snooty way, but it’s just like fun. Like you’re describing what you like to eat or your favorite foods or it could be talking about, you like this vintage of wine.

Be very specific with me because that’s how I can help you the most and be really upfront no, no PC woke stuff with me because this is your personal life.

Joe Winger

What are some realistic goals for your online dating experience?

Andrea McGinty: 

We’ve got to make sure that we’re not listening to all the noise out there. We’re not listening to our negative friends about dating and friends and family can be two really negative forces because you get one of one of two things. 

If it’s family, maybe a lot of them are married and they’re like, Oh, you’re good looking. You’re so awesome. You don’t need to do online dating. That is like for losers. 

That is so not the story anymore. 

You’ve got friends that are like, “Oh, I just tried Bumble. It was horrible”. “I did hinge. It was horrible.”

A lot of dating is going in with a good attitude. I’m not talking about rainbows and unicorns; and everything’s perfect or anything like that.

We spend a lot of our 20s and 30s becoming successful and working on our careers.

By the time we’re 40s, even 50s we’re there career-wise. So now, it’s time to focus on our love life. 

That could be two very different pictures: it could be a second act because you’re divorced. 

Or it could be you’ve been single and just all your efforts have been going into career and friends and travel and all this other stuff, good stuff you’ve got going on.

But you wake up one day and you’re like:

“Hey, I’m 45 and I’m single. What’s up with this?”

Go into online dating, approaching it the way you did your career.  Strategically.  It’s no fun to think about your love life, like strategically, hire somebody, think about how you play golf.

You didn’t just go out on the golf course. You took a bunch of lessons.

Everybody’s playing pickleball now.  But you didn’t just go out on the court, even if you played tennis before. You took a couple clinics, right? 

That very quickly threw you into the intermediate range all of a sudden because you put some effort into it. 

Same with dating.

But if you want to do it effectively and pretty effortlessly, just like you did with golf, hire the pro to do this stuff for you.

My typical male client tells me I take 80% of the workload off him because he doesn’t have to think about it anymore.

I’m coming up and presenting ideas to him, presenting women to him and just getting them through. All of the hoops and the messaging and all that stuff. Getting them to the good dates because they’re out there.

There’s some markets, like Los Angeles and New York, that can be big complainers about dating. I think because they’re trying to do it on their own. 

When I get online and go on the good sites in those two markets, there are so many good people on there.

It’s just a matter of having somebody doing a good portion of the work and pushing you. 

And oh, here’s the other thing, accountability. 

When you’re working with me, you have accountability because you’re going to talk to me next week. And I’m going to say:

 “Okay, Tell me what happened to you last week.”

“How’d that date go?” 

“Did you call back that other one that we talked about?“

I did text her after the date you said you were going to, what happened? 

So that little push along the way and keeping you on track too.

Because we’re in a culture where, we’re educated, we’re taking great trips, we’re dining out.  We’ve got a nice group of friends that we love to hang out with. 

It can be really easy to sweep this all, to the wayside. There’s no reason because there’s a loneliness epidemic in the U.S. and we all know if you’re with somebody, that you really enjoy hanging out with you’re going to live longer and you’re gonna live happier too.

Right.

Joe Winger: 

You’re offering great dating tips.  Thank you. 

Let’s say you’re someone who’s done the work on your profile,  messaged all those people, asked for a date, and they’ve all disappeared.

What’s that person doing wrong?

Andrea McGinty: 

You kinda gotta take responsibility for it. You’re doing something wrong. 

Here’s the deal. You don’t know what you’re doing wrong.  

But that’s stuff I can fix.

That’s another thing. You have to stay away from those free sites or sites that have free people on it because there’s no skin in the game there. They’re just dilly-dallying around, playing around on there and not really serious. 

Part of it is recognizing the statistics that you’re going into up-front that for every 5 texts you send, 1 person is going to respond back.

I give my clients homework on a weekly basis, two sessions. That’s all I ask of them. 

During those two 30 hour sessions they have to send out 8 messages.  So I know by the time I’ve talked to them, they’re going to at least have gotten back 3 responses.

If their photos are really good, they might have 8 responses back. 

If they haven’t already booked the date, craft the email, craft the text, craft the message that’s going to get that date in person. And get us there. Get us there.

Joe Winger: 

Andrea McGinty from 33000Dates.com dating expert. 

Any requests from the audience watching and listening?

Andrea McGinty: 

I would just say, take a look around my site, maybe take the dating quiz that I have on the site. It’s fun. And it’s really fast. It’s 10 questions, and it goes right to me. It doesn’t go to any of my people. And. I can rate you and what you’re doing and tell you whether or not I can help you too.

So if you do take that quiz, give me as much info as you can. I don’t mean personal info, but like where you live, your age, but that’s all going to be on there. But take that quiz because that’s a good way to contact me and see if we might be a good fit and maybe I can help you if you really want to meet somebody.

Just an hour from DC! Ironclad Distillery Now Serves Up Beds Alongside Their Bourbon Tasting in Fredericksburg, VA

After 10 Years, Ironclad Distillery Now Serves Up Beds Alongside Their Bourbon at Kenmore Inn in Fredericksburg, VA.

Ironclad Distillery has purchased Kenmore Inn, now offering a B&B with bourbon tastings.

People love staying in a bed and breakfast. There is just something about them that makes the overnight trip more memorable and quaint. Add to that bourbon tastings, and the idea of a B&B&B gets a lot of people taking notice.

 

Ironclad Distillery purchased the Kenmore Inn and will now serve up beds alongside their bourbon. The bed, breakfast, and bourbon Inn is now taking reservations for overnight stays and to host special events.

“We have created a unique experience that people are going to love,”

Stephen King

founder and president

Ironclad Distillery

Ironclad Inn & Bourbon Tasting Room

“Imagine being in the historic area of Fredericksburg, sipping bourbon, and taking in this 18th-century home.”

The next step for this family-owned company was to purchase the Kenmore Inn to create the Ironclad Inn & Bourbon Tasting bed and breakfast.

Founded in 2014, the trio of King family members who own the business were ready to take it to the next level. They have been thriving as a beloved local bourbon distillery, and it was time to take things up a notch.

 

The family takes an interest in history, having named their distillery after the location where the first Ironclad ships battled, they are now combining it with the history of the Kenmore Inn. What was once a residential property and now a B&B is located in the historical area of Fredericksburg, Virginia.

Guests can enjoy the local history, relax in the charming sitting areas of the home, and enjoy the two bourbon-tasting rooms.

A few interesting facts about the bed and breakfast property include:

  • It’s from circa 1793 and features nine rooms for guests. The main bedrooms are part of the original home and feature original fireplaces, while the other bedrooms are from the addition built in the 1930s. The rooms feature antiques and have a traditional décor.
  • Each room has its bourbon cart for tastings, and guests can have breakfast each day with a selection of sweets and savory items with a Southern flair.
  • The Inn is three stories tall and has a bourbon-tasting room for guests and the public, as well as several beautiful areas that are for relaxing.
  • The bourbon tasting room is the central hub of the Inn. It serves bourbon tastings, cocktails, and a light snack menu until 8 p.m. There are also sitting areas on the property where people can relax and unwind.
  • The Inn also offers various spaces and accommodations for hosting events, including corporate events, weddings, and more. The event spaces can accommodate up to 120 people and offer various options to meet planning needs.

“This is a beautiful property, and we invite people to stay here or stop by for a bourbon tasting,” added King. “Every time we convert someone into loving bourbon, we ring the bell, which has been ringing a lot. We look forward to giving everyone a taste of our family bourbon.”

The company was started in the Port of Newport News, Virginia, by Stephen King, Owen King, and Kara King. The Inn is situated within view of the most famous Civil War naval battle between the first ironclad ships. The company was named Ironclad Distillery after the location. Each batch of authentic bourbon is fermented, distilled, and bottled under one roof.

The Kenmore Inn, located in historic downtown Fredericksburg, Virginia, was built circa 1793.

The new Ironclad Inn & Bourbon Tasting Room offers nine residential rooms to choose from, each with a bourbon cart.

The main bedrooms are in the 18th century and provide traditional beds, original fireplaces, seating areas, and sleep for 2-3 people. Additional bedrooms are in the area of the home that was added in the 1930s and sleep two.

Breakfast is served daily from 7:30 am to 10:00 am, offering a taste of the South. Coffee, tea, and water are served all day. The Bourbon Tasting Room offers tastings, cocktails, and a daily light snack menu until 8 pm.

To get more information about holding an event at the Ironclad Inn & Bourbon Tasting Room or booking a room, visit the site at: https://www.ironcladinn.com.

Follow them on Facebook at: https://www.facebook.com/ironcladinn

About Ironclad Inn & Bourbon Tasting Room

The bed and breakfast is located in historic Fredericksburg, Virginia, offering a unique place for people to stay and hold events. Guests can stay in one of their historic rooms, enjoy Southern hospitality, and engage in bourbon tastings. Inspired by the personalized hospitality of a private family home, the bedrooms and shared spaces are designed for finding a home away from home where lively stories can be swapped over a bourbon or two.

An interconnected part of the family-owned distillery and Tasting Room in Newport News, Ironclad Inn extends Ironclad Distillery Co.’s dedication to quality, connection, and hospitality into the experience of living, traveling, and coming home to a glass of the good stuff. Several special event options also allow guests to hold events of up to 120 people.

To get more information, visit the site at: https://www.ironcladinn.com.

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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