What Does Paris Order in DC! She Brings Back The Cosmo with new Absolut x Paris Hilton Cosmo Collection
Absolut is officially announcing its brand partnership with artist and businesswoman Paris Hilton and her next-gen media company, 11:11 Media, as two icons bring back the Cosmo in culture through a new drinkware line, music and events.
Absolut x Paris Hilton Cosmo Collection
As the Official Vodka of Coachella, Absolut and Paris gave fans an easter egg of the collaboration at the ultimate mixing grounds with her surprise appearance at the Absolut.LAND activation, and now, the Sliving Cosmo festival serve is getting a new drinkware glow up to enhance everyday happy hours.
Introducing the Absolut x Paris Hilton Cosmo Collection – an all-new blush pink Cosmo-inspired drinkware line available exclusively on Amazon starting today.
FlavRReport.com on YouTube
Building on Paris’ best-selling cookware line, the collection marks Paris’ first foray into drinkware that includes three styles of short-stemmed, hand-blown martini glasses available in a set of two ($29), as well as an insulated pink cocktail shaker with gold accents and a gold jigger ($25).
“From teaming up with Absolut
for my first live show last summer
through personal celebrations and professional events
this year, I’m so excited to announce my new drinkware line
designed to be enjoyed with an Absolut Cosmo,”
Paris Hilton
CEO of 11:11 Media
“Let’s live our best life this summer by bringing the Cosmo back – whether entertaining at home or at one of my upcoming shows.”
Crafted using Absolut Citron with its fresh, real citrus flavor, the Absolut Cosmo is a light and refreshing cocktail that can be sipped casually at home, yet sophisticated enough to be at the center of any event.
Absolut Citron is part of the history and culture of the Cosmo going back to the ’80s, and now decades later, this cocktail continues to be an icon. While you can make the Cosmo with different flavors of Absolut like Wild Berri or Watermelon as a versatile cocktail, the classic is made with Absolut Citron.
“The Absolut Cosmo is an iconic cocktail for a reason, and with its latest resurgence, we’re thrilled to be partnered with Paris Hilton to bring the timeless allure of the cocktail to life through this new drinkware collection,” said Matt Foley, VP of Marketing, Absolut. “As a brand born to mix, Absolut looks forward to bringing people together this summer over Cosmo-inspired celebrations.”
To purchase the Absolut x Paris Hilton Cosmo Collection and learn more about Cosmo recipes, please visit www.absolut.com/en-us/Cosmo and follow @AbsolutUS.
ABSOLUT SLIVING COSMO
1 1/2 Parts Absolut Citron
3/4 Part Triple Sec
3/4 Part Cranberry Juice
3/4 Part Lime
Garnish with orange twist
Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a cocktail glass. Garnish with an orange zest twist.
ENJOY RESPONSIBLY. ABSOLUT® VODKA. PRODUCT OF SWEDEN. 40% ALC./VOL. DISTILLED FROM GRAIN. ©2024 IMPORTED BY ABSOLUT SPIRITS CO., NEW YORK, NY.
ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company.
Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.
The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country.
As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking.
For more information, visit: www.pernod-ricard-usa.com.
ABOUT 11:11 MEDIA
11:11 Media is a global, next-gen entertainment company at the center of pop culture – connecting content, community, and commerce – founded by Paris Hilton and entertainment industry veteran Bruce Gersh in 2021.
The company spans a broad array of businesses including film, TV, audio, music, books, consumer products, digital and web3, with passion points around lifestyle, fashion, beauty, wellness, art, travel and more. Elevating brands, building communities, and driving social impact through the power of storytelling, experiences, and products is the core mission of 11:11 Media.
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DC’s Apéro, Napa’s Be Bubbly, NYC’s Coqodaq: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
Napa’s Be Bubbly, NYC’s Coqodaq, DC’s Apéro: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
From Napa to DC to Manhattan and just 7 other sparkling stops!
Bureau du Champagne, USA today announced its annual list of the Top 10 Bars and Restaurants where Champagne plays a starring role. The list, now in its third year, recognizes establishments that elevate and celebrate the uniqueness of the sparkling wine that comes only from Champagne, France.
Released in advance of Champagne Day 2024, the list showcases Champagne standouts in every U.S. region. It recognizes restaurants and bars that take special care to offer Champagnes from a wide variety of producers, list them properly on their menus, and serve them with élan.
“We received nominations for spectacular bars and restaurants across the country, and selected from them a list of destinations that embody the spirit of Champagne,”
Lori Russo
Director,
the Bureau du Champagne, USA.
“While these restaurants and bars differ in style, spanning the spectrum from fine dining to fried chicken, they all have one thing in common: they understand what makes Champagne special. For that, we couldn’t be prouder to raise a glass to them on Champagne Day and the rest of the year.”
The full list of this year’s featured bars and restaurants can be found below in alphabetical order:
- Apéro, Washington, DC: Apéro’s list of more than 700 wines places special emphasis on Champagne. The intimate setting in DC’s popular Georgetown neighborhood is an ideal spot to explore an extensive list of Champagnes smartly organized by style.
- Be Bubbly, Napa, Calif.: In the heart of California wine country, Be Bubbly takes care to showcase Champagne with a menu that includes a map of the region’s five wine-producing districts and a philosophy of Champagne as a celebration of life.
- Boiler Room, Omaha: The wine list at this terroir-focused restaurant, originally conceived by a Master Sommelier, offers a broad range of Champagnes at varying price points so everyone can join in the celebration.
- Charleston, Baltimore: The wine program at Charleston emphasizes the special relationship between wine and food. The Champagne list, which spans three pages of its menu, explains the magic of Champagne along with a diversity of tasting profiles.
- Coqodaq, New York: Proving the versatility of Champagne, Coqodaq pairs the sparkling wine with both caviar and its signature bucket of Korean fried chicken.
- Coupes, Dallas: Coupes bills itself as a bar for Champagne. True to its name, its vast menu of Champagnes explains that “Champagne is a sparkling wine, but not all sparkling wines are Champagne.”
- Fizz Champagne & Bubbles Bar, Sacramento, Calif.: Fizz believes in celebrating everyday triumphs with Champagne. Its menus and events elevate Champagne from France and distinguish it from other sparkling wines.
- La Vie, Waikiki, Hawaii: La Vie’s emphasizes farm-to-table dining with French flair, so its large selection of vintage and non-vintage Champagnes creates the perfect complement, and the view is special, too.
- Pops for Champagne, Chicago: Known for its special events, tastings, Champagne education and a vast list of Champagnes of every style, Pops has been dazzling Chicago with Champagne since 1982.
- Sexy Fish, Miami: The extraordinary interior of this Brickell restaurant is matched only by its extensive list of Champagnes both accessible and rare.
For more information on Champagne Day or to find an event near you, visit champagneday.champagne.fr. More events will be added in the near future, so check back often.
Bureau du Champagne, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association representing the houses and winegrowers of Champagne, France. The Bureau works to advance the CIVC’s mission of defending the interests of the Champagne appellation worldwide through education and advocacy. For more information, visit us online at www.champagne.us.
DC to TX for Gin: Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care, has announced the purchase of Waterloo Gin, the first gin brand distilled in Texas.
Developed by Treaty Oak Distilling in Dripping Springs, Texas, near Austin, Waterloo Gin was launched in 2009, named after Austin’s original name – Waterloo – before the city was rechristened in the 1830s for Texas pioneer Stephen F. Austin.
Waterloo is known for its exceptional quality, craftsmanship, and unique flavor profile that blends fruits and botanicals that perfectly capture the Texas Hill Country.
The brand’s flagship Waterloo No. 9 Gin (94 proof) is crafted in the New American style, distilled with nine local botanicals including lavender, grapefruit, and pecan. The other expression in the Waterloo portfolio, Waterloo Antique Gin (also 94 proof), spends two years in first-use medium char American white oak barrels, matured under the hot Texas sun to develop rich wood flavors that complement the herbal notes of the base Waterloo No. 9. Both Waterloo Gins are naturally 100% gluten, carb, and additive free.
“Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy,” says DeJoria, who founded Patrón Tequila in 1989 and built it into a $5.1 billion business when it was sold to Bacardi in 2018.
“I’m very honored for the opportunity to help grow this incredible brand, and share Waterloo Gin with more bartenders, retailers, and consumers all across the country.”
The company will be led by CEO Justin Meigs, who was previously an original member of the Empress Gin executive team that launched and grew the brand to over 260,000 annual case sales in 5 years, prior to the company’s exit in 2022.
“I’m incredibly excited about this new chapter for the Waterloo brand, now in the capable hands of John Paul DeJoria and his talented team of spirits industry veterans,” says Daniel Barnes, the founder of Waterloo at Treaty Oak. “Their deep industry experience and passion for cultivating and growing brands gives me great confidence that Waterloo will continue to flourish and reach new consumers everywhere.”
Though the recipe, production process, and brand name for Waterloo Gin will not change, the brand packaging and imagery will undergo a comprehensive refresh, with expanded national distribution, early next year.
Currently, Waterloo is available through Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida.
Additionally, customers in other states can purchase Waterloo online at www.waterloogin.com/shop-gin.
DC Seizes Tonight: Larceny Kentucky Straight Bourbon Whiskey
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”
Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.
The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight” Screenshot
The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.
On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.
The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.
The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.
Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.
The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.
LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.
BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.
Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.
Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.
Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.
Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.
ABOUT LARCENY BOURBON
The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.
Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.
Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.
Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F
or more information, please visit www.larcenybourbon.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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Bad Bunny – World’s Hottest Tour stops at DC’s Nationals Park on Aug 23
Bad Bunny – World’s Hottest Tour stops at DC’s Nationals Park on Aug 23
Bad Bunny already has a full-fledged arena tour scheduled this year, but he’ll follow it up with his first stadium trek in the summer.
Bad Bunny’s World’s Hottest Tour
The Latin pop star’s World’s Hottest Tour will launch with a U.S. leg on August 5 at the Camping World Stadium in Orlando, Florida. The trek wraps Sept. 30 at SoFi Stadium in Los Angeles, and during the U.S. leg, Bad Bunny will get support from Alesso and Diplo on select dates.
Related:
Kendrick Lamar’s The Big Steppers Tour Aug 4 at DC’s Capital One Arena
Bad Bunny will follow up his U.S. tour with a run of shows in Central and South America, as well as the Caribbean. That run kicks off Oct. 21 in Santo Domingo, Dominican Republic, and wraps Dec. 9 in Mexico City.
Bad Bunny – World’s Hottest Tour stops at DC’s Nationals Park on Aug 23
Tickets for Bad Bunny’s World’s Hottest Tour are on sale now via the tour’s website and through VividSeats.
Bad Bunny World’s Hottest Tour Dates
Aug. 5 – Orlando, FL @ Camping World Stadium
Aug. 9 – Atlanta, GA @ Truist Park (with Alesso)
Aug. 12 – Miami, FL @ Hard Rock Stadium (with Alesso)
Aug. 18 – Boston, MA @ Fenway Park (with Alesso)
Aug. 20 – Chicago, IL @ Soldier Field
Aug. 23 – Washington, DC @ Nationals Park (with Alesso)
Aug. 27 – New York, NY @ Yankee Stadium (with Diplo)
Sept. 1 – Houston, TX @ Minute Maid Park (with Alesso)
Sept. 7 – San Antonio, TX @ Alamodome (with Alesso)
Sept. 9 – Dallas, TX @ AT&T Stadium (with Alesso)
Sept. 14 – Oakland, CA @ RingCentral Coliseum (with Alesso)
Sept. 17 – San Diego, CA @ PETCO Park (with Alesso)
Sept. 23 – Las Vegas, NV @ Allegiant Stadium (with Alesso)
Sept. 28 – Phoenix, AZ @ Chase Field (with Alesso)
Sept. 30 – Los Angeles, CA @ SoFi Stadium (with Diplo) -
Nice Crowd, formerly known as ABFF Ventures, expands its annual events to include comedy, health & wellness, food, and fine art events
ABFF Ventures, rebranded as Nice Crowd, expands events to include comedy, health & wellness, food, and fine art events.
ABFF Ventures – the company led by Jeff and Nicole Friday – that created the American Black Film Festival, now in its 27th year, and the acclaimed annual event, the ABFF Honors, today announced that ABFF Ventures will be rebranded as Nice Crowd, and will expand its annual event offerings to include comedy, health & wellness, food, and fine art events.
The first new event under the Nice Crowd banner will be Because They’re Funny (BTF), a new comedy festival showcasing comedic talent within BIPOC communities, which is set to launch in Washington, D.C. in October 2023, and was announced together with Angie Gates, CEO of Events DC Sports and Convention Authority.
Dedicated to highlighting BIPOC culture and achievements, the entertainment event and tourism company’s new name, Nice Crowd, emphasizes the power of gathering.
ABFF Ventures has been the leading events entertainment company specializing in live experiences that showcase BIPOC culture and achievement. Nice Crowd founder and CEO Jeff Friday and President Nicole Friday made today’s announcement ahead of the opening night of the 2023 American Black Film Festival (ABFF) in Miami Beach.
“We are so thrilled to announce our new comedy festival, Because They’re Funny,
which launches in Washington, DC, the hometown of many of today’s most beloved comedians of color,”
said Nice Crowd founder and CEO Jeff Friday and President Nicole Friday.
“While we proudly reflect on this festival and the company’s many accomplishments over the years, we look forward to an even brighter future, with even more incredible event offerings, as Nice Crowd.”
“I am excited to partner with Nice Crowd to bring the inaugural Because They’re Funny Comedy Festival to Washington, DC,” said Events DC President and CEO Angie M. Gates.
“Not only will the festival bring new, emerging and fantastic talent by people of color to our city, but it will support our local creatives, our theaters and performance spaces, their employees and the nation’s capital as a whole. We love welcoming visitors to our diverse and inclusive city while celebrating creativity and having a great time.”
“The Greater Miami Convention & Visitors Bureau extends a heartfelt congratulations to ABFF Ventures on the remarkable newly expanded rebrand ‘Nice Crowd,” said Connie Kinnard, Senior Vice President of Multicultural Tourism & Development for the GMCVB. “This momentous occasion not only signifies growth and innovation for the organization but also highlights the immense inspiration ABFF has had on Greater Miami’s multicultural programming such as the Art of Black Miami. We welcome ABFF’s unwavering dedication in fostering meaningful connections and shining a spotlight on diverse talent. ABFF Ventures’ transformative impact to Greater Miami’s tourism landscape is truly remarkable and anything that grows their audience is also beneficial to the Miami and Miami Beach community.”
Since its inception in 1997, the American Black Film Festival (ABFF) has become a cornerstone for diversity and inclusion in Hollywood. It premiered the work and supported the careers of many of today’s most successful filmmakers, actors, writers and stand-up comedians and is recognized as a standard-bearer of excellence for Black creativity. Along with the Nice Crowd rebranding announcement, the opening night of the American Black Film Festival (ABFF) included a screening of the upcoming Netflix satirical conspiracy caper film They Cloned Tyrone, which stars Golden Globe winner John Boyega (Small Axe, Attack the Block, Star Wars), Teyonah Parris (The Marvels, WandaVision) and Oscar-winner Jamie Foxx. Emmy®-winning writer, producer and actor Lena Waithe is ABFF’s 2023 Festival Ambassador.
Led by the power couple of Jeff Friday and Nicole Friday, Nice Crowd’s curated and culturally impactful events include the American Black Film Festival (ABFF) as well as the ABFF Honors, an awards gala saluting excellence in Hollywood. Nice Crowd is expanding event offerings this year to include events elevating comedy and food from BIPOC communities and individuals.
New and returning Nice Crowd events in 2023/2024 include:
ABFF GLOBAL FILM SERIES
September 1-3, 2023, London
An international screening series promoting the universal appeal of Black content while encouraging collaboration between artists throughout the African Diaspora. Each year, the series visits a major cultural hub around the world. The 2023 event, in partnership with S.O.U.L Fest, will take place at the British Film Institute in the UK.
BECAUSE THEY’RE FUNNY
October 6-8, 2023, Washington, D.C.
Because They’re Funny (BTF), is a new comedy festival showcasing comedic talent within BIPOC communities. The festival’s mission is to celebrate the diversity that exists within the comedy arena and help propel a new generation of Black and Brown standup comics to success in Hollywood.
Curated for industry insiders and casual fans alike, the BTF lineup will feature headline acts, new comic showcases, industry workshops, panels, film screenings, networking events and exclusive parties. The inaugural event will take place at the Anthem Theater and other premier venues along The Wharf, a popular entertainment hub on Washington, DC’s southwest waterfront, from October 6-8, 2023. BTW is presented in partnership with Events DC, the official convention and sports authority for the District of Columbia. Cadillac is the festival’s presenting sponsor and exclusive automotive partner.
ABFF HONORS
March 2024, Los Angeles, CA
The annual ABFF Honors celebrates acclaimed artists alongside rising stars, creating a spirit of mutual appreciation amongst multigenerational talent in Hollywood, honoring Black artists who have made significant contributions to American entertainment through their work as well as those who champion diversity and inclusion in Hollywood.
Going into in its sixth year, the ABFF Honors’ list of celebrated award recipients include Denzel Washington, Ava DuVernay, Regina King, Tiffany Haddish, Ryan Coogler, Don Cheadle, Will Packer, Queen Latifah, Lena Waithe, Terrence Howard, F. Gary Gray, Billy Dee Williams, Issa Rae, Omari Hardwick, Louis Gossett, Jr., the late Diahann Carroll, Janelle Monáe, Kerry Washington, and the cast of classic films and television shows including Martin, The Wire, Hollywood Shuffle, Eve’s Bayou, and Love Jones.
Cadillac is the ceremony’s presenting sponsor and exclusive automotive partner.
ADDITIONAL EVENTS CELEBRATING FOOD, FITNESS, ART & MORE
Coming in 2024, Locations To Be Announced
Events include: a gathering of food enthusiasts, a festival centered on exercise and wellness and a multi-day gallery dedicated to showcasing contemporary Black art.
About Nice Crowd
Nice Crowd, formerly ABFF Ventures, is a leading entertainment company in the event tourism
arena. Nice Crowd specializes in the development and marketing of festivals and other live experiences that showcase BIPOC culture and achievement while promoting travel to leading destinations around the world. To learn more about Nice Crowd events, visit www.nicecrowd.com.
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Oryx Desert Salt supports !Xaus Lodge community
Oryx Desert Salt supports !Xaus Lodge community
Transfrontier Park Destinations (TFPD) has a long-held vision of partnering with communities to commercialise their tourism assets, create sustainable job opportunities and encourage sustainable economic activity. It is with the invaluable support of homegrown, global companies that it’s been possible to build on this vision.
One of TFPD’s projects is !Xaus Lodge, (pronounced Kaus, with a traditional click) a now thriving 4-star graded and Fair Trade Tourism certified community-based tourism initiative, offering a unique Kalahari desert environment experience for visitors. It has recently championed the !Ae!Hai Kalahari Heritage Park, the ancestral home of the ǂKhomani San and Mier communities, being declared an International Dark Sky Sanctuary.
!Xaus means ‘heart’ in the Nama language and the lodge is built on a dune overlooking a large heart-shaped salt pan. Born out of the !Ae !Hai Kalahari Heritage Park land claim settlement of 2002, it is owned by the local ǂKhomani San and Mier communities.
Glynn O’Leary, co-founder and CEO of TFPD, says: ‘ the ǂKhomani San and Mier communities are some of the most marginalised communities in South Africa so we are always delighted to channel funding from local businesses towards upliftment in these communities.”
He goes on to say, “I am excited that the historic multi-million rand global Rooibos industry has recently made its first annual pay out to the National Khoi and San Council and the South African San Council in a world-first, landmark agreement.” The Rooibos industry has pledged its commitment to environmental stewardship and protection of biodiversity, which is in alignment with TFPD’s own values of responsible environmentalism and tourism.
Similarly, Oryx Desert Salt supports !Xaus Lodge on an ongoing basis. O’Leary says, “We’re proud to be associated with Oryx Desert Salt as they sustainably harvest their sun-dried salt from 300 million-year-old underground rivers in a pristine area in the Kalahari Desert as well as package their product in a sustainable way.
It was their generous sponsorship that enabled our head chef, Lientjie Isaks, to travel to the UK for a once-in-a-lifetime UK- chef exchange experience.” Lientjie was able to bring back her freshly acquired skills to !Xaus Lodge, improving recipes and menus.
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