Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”
Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.
The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight” Screenshot
The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.
On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.
The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.
The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.
Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.
The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.
LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.
BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.
Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.
Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.
Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.
Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.
ABOUT LARCENY BOURBON
The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.
Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.
Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.
Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F
or more information, please visit www.larcenybourbon.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
YOU MIGHT ALSO LIKE
DC’s Apéro, Napa’s Be Bubbly, NYC’s Coqodaq: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
Napa’s Be Bubbly, NYC’s Coqodaq, DC’s Apéro: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
From Napa to DC to Manhattan and just 7 other sparkling stops!
Bureau du Champagne, USA today announced its annual list of the Top 10 Bars and Restaurants where Champagne plays a starring role. The list, now in its third year, recognizes establishments that elevate and celebrate the uniqueness of the sparkling wine that comes only from Champagne, France.
Released in advance of Champagne Day 2024, the list showcases Champagne standouts in every U.S. region. It recognizes restaurants and bars that take special care to offer Champagnes from a wide variety of producers, list them properly on their menus, and serve them with élan.
“We received nominations for spectacular bars and restaurants across the country, and selected from them a list of destinations that embody the spirit of Champagne,”
Lori Russo
Director,
the Bureau du Champagne, USA.
“While these restaurants and bars differ in style, spanning the spectrum from fine dining to fried chicken, they all have one thing in common: they understand what makes Champagne special. For that, we couldn’t be prouder to raise a glass to them on Champagne Day and the rest of the year.”
The full list of this year’s featured bars and restaurants can be found below in alphabetical order:
- Apéro, Washington, DC: Apéro’s list of more than 700 wines places special emphasis on Champagne. The intimate setting in DC’s popular Georgetown neighborhood is an ideal spot to explore an extensive list of Champagnes smartly organized by style.
- Be Bubbly, Napa, Calif.: In the heart of California wine country, Be Bubbly takes care to showcase Champagne with a menu that includes a map of the region’s five wine-producing districts and a philosophy of Champagne as a celebration of life.
- Boiler Room, Omaha: The wine list at this terroir-focused restaurant, originally conceived by a Master Sommelier, offers a broad range of Champagnes at varying price points so everyone can join in the celebration.
- Charleston, Baltimore: The wine program at Charleston emphasizes the special relationship between wine and food. The Champagne list, which spans three pages of its menu, explains the magic of Champagne along with a diversity of tasting profiles.
- Coqodaq, New York: Proving the versatility of Champagne, Coqodaq pairs the sparkling wine with both caviar and its signature bucket of Korean fried chicken.
- Coupes, Dallas: Coupes bills itself as a bar for Champagne. True to its name, its vast menu of Champagnes explains that “Champagne is a sparkling wine, but not all sparkling wines are Champagne.”
- Fizz Champagne & Bubbles Bar, Sacramento, Calif.: Fizz believes in celebrating everyday triumphs with Champagne. Its menus and events elevate Champagne from France and distinguish it from other sparkling wines.
- La Vie, Waikiki, Hawaii: La Vie’s emphasizes farm-to-table dining with French flair, so its large selection of vintage and non-vintage Champagnes creates the perfect complement, and the view is special, too.
- Pops for Champagne, Chicago: Known for its special events, tastings, Champagne education and a vast list of Champagnes of every style, Pops has been dazzling Chicago with Champagne since 1982.
- Sexy Fish, Miami: The extraordinary interior of this Brickell restaurant is matched only by its extensive list of Champagnes both accessible and rare.
For more information on Champagne Day or to find an event near you, visit champagneday.champagne.fr. More events will be added in the near future, so check back often.
Bureau du Champagne, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association representing the houses and winegrowers of Champagne, France. The Bureau works to advance the CIVC’s mission of defending the interests of the Champagne appellation worldwide through education and advocacy. For more information, visit us online at www.champagne.us.
DC to TX for Gin: Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care, has announced the purchase of Waterloo Gin, the first gin brand distilled in Texas.
Developed by Treaty Oak Distilling in Dripping Springs, Texas, near Austin, Waterloo Gin was launched in 2009, named after Austin’s original name – Waterloo – before the city was rechristened in the 1830s for Texas pioneer Stephen F. Austin.
Waterloo is known for its exceptional quality, craftsmanship, and unique flavor profile that blends fruits and botanicals that perfectly capture the Texas Hill Country.
The brand’s flagship Waterloo No. 9 Gin (94 proof) is crafted in the New American style, distilled with nine local botanicals including lavender, grapefruit, and pecan. The other expression in the Waterloo portfolio, Waterloo Antique Gin (also 94 proof), spends two years in first-use medium char American white oak barrels, matured under the hot Texas sun to develop rich wood flavors that complement the herbal notes of the base Waterloo No. 9. Both Waterloo Gins are naturally 100% gluten, carb, and additive free.
“Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy,” says DeJoria, who founded Patrón Tequila in 1989 and built it into a $5.1 billion business when it was sold to Bacardi in 2018.
“I’m very honored for the opportunity to help grow this incredible brand, and share Waterloo Gin with more bartenders, retailers, and consumers all across the country.”
The company will be led by CEO Justin Meigs, who was previously an original member of the Empress Gin executive team that launched and grew the brand to over 260,000 annual case sales in 5 years, prior to the company’s exit in 2022.
“I’m incredibly excited about this new chapter for the Waterloo brand, now in the capable hands of John Paul DeJoria and his talented team of spirits industry veterans,” says Daniel Barnes, the founder of Waterloo at Treaty Oak. “Their deep industry experience and passion for cultivating and growing brands gives me great confidence that Waterloo will continue to flourish and reach new consumers everywhere.”
Though the recipe, production process, and brand name for Waterloo Gin will not change, the brand packaging and imagery will undergo a comprehensive refresh, with expanded national distribution, early next year.
Currently, Waterloo is available through Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida.
Additionally, customers in other states can purchase Waterloo online at www.waterloogin.com/shop-gin.
DC Seizes Tonight: Larceny Kentucky Straight Bourbon Whiskey
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”
Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.
The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight” Screenshot
The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.
On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.
The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.
The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.
Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.
The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.
LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.
BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.
Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.
Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.
Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.
Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.
ABOUT LARCENY BOURBON
The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.
Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.
Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.
Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F
or more information, please visit www.larcenybourbon.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
-
DC Foodies: Manhattan’s La Grande Boucherie Chef Maxime Kien Reveals the ‘Simple Secret’ to a Great Dish
Manhattan’s La Grande Boucherie Chef Maxime Kien Reveals the ‘Simple Secret’ to a Great Dish
Chef Maxime Kien is the new Executive Chef of NYC’s The Group, responsible for La Grande Boucherie, Boucherie Union Square, Boucherie West Village, Petite Boucherie and more. And by the end of 2023, they’re launching even more restaurants.
But today’s conversation is about bringing the most flavor out of a plate’s ingredients
Chef Maxime Kien explains:
To me, the simpler the food on the plate, the harder it is to make. The food we see in some restaurants right now is over-complicated.
Too many ingredients, too much mixing of flavors and sauce and garnishes. [Instead,] try to stay true to what you’re trying to achieve.
Executive Chef Maxime Kien
Let’s say you’re doing a scallop. Cook the scallop properly, season it properly, don’t try to hide the flavor of the scallop with something which is gonna be overpowering and then you’re gonna be left eating something and not being able to recognize what you have in front of you.
Not looking at it and saying, ”What is that?”
Everybody thinks cooking fish is easy. No, it’s actually really technical because the second you over-cook it, the fish is worse.
The key is being able to take something nice, season it properly, cook it properly and make it the star of the dish, with something that is going to complement it.
A nice sauce is as simple as that. That’s what we are trying to achieve here, not try to be too complicated.
La Grande Boucherie is the number one booked restaurant in New York City. I think we’re in the top five in the USA as far as the volume that we do.
There are some items, like I will not put a tomato salad on the menu in December, even if we can find them. I want to make sure that I follow the seasons and follow nature. So tomatoes will come for summer.
In spring, you’re gonna have spring pie and try to stay true to the roots and try to stay true to seasonal things.
I wouldn’t put whole vegetable bread in the midst of summer because that’s something that you serve as food with venison in fall and winter. Mushroom season is mushroom season. Don’t try to do things ’out of season’ because the product is not gonna be the best. So if the product is not good, I don’t want to serve it. I’d rather not put something on the menu rather than put something on the menu that’s not gonna be to our standard. I don’t wanna do that.
Tell us about the next steps of NYC’s The Group launching several restaurants throughout the United States
The company [The Group NYC] started about 11 years ago with the vision of Emil Stefkov, the owner. He opened the first restaurant and the company grew pretty quickly after that.
The company almost quadrupled its size within a few years. Then because of Covid, everything was touch and go. But now we have a few projects coming up. We have Miami, Washington DC and Chicago. We’re gonna add another eight restaurants to the portfolio. We’re gonna double the size of the company within a short amount of time.
Well, there’s a lot of moving parts between developing the kitchen and having a look at the plans — we need to do this, this is where the pantry needs to be here. You know, and they’re talking about many developments and research and the staffing. There’s so many components. It’s not only like ‘We’re gonna open the restaurant.’ There is so much work behind that. You’re looking at the location. You have to think back to seasonal and local [ingredients and menu].
It’s all different food scenes. Even if you have core items from the menu, because they’re your identity, you have to look at every single location as an almost separate entity and be able to say, ‘This dish might not work over there, but it’s gonna work right here.’ So develop all of that and being thoughtful about everything.
-
Thompson Washington D.C. brings Style, Sophistication and Gorgeous River Views
Thompson Washington D.C. brings Style, Sophistication and Gorgeous River Views
A collection of weathered wood, glass, and dark grey brick rising from the historic Washington Navy Yard, Thompson Washington D.C. stands at the intersection of nautical history and industrial sophistication.
Bike along the Anacostia River Trail, explore a nearby Smithsonian Museum or two, and stroll along the National Mall. Then, cap off the evening at their signature on-site restaurant.
Rooms + Suites at The Thompson Washington D.C.
You’ll discover subtle nods to the neighborhood’s nautical roots among the eclectic, mixed-media interiors within their 208 rooms and 17 suites.Curving tables evoke a ship’s cabin while rigid symmetrical lines frame the windows overlooking the river or ballpark.Settle in with a book beneath the soft glow from industrial sconces framing the bed or, select a modern suite — many with parlors and balconies for reveling in Washington, D.C. days and nights.Thompson Washington DC Suite
Sweeping views through floor-to-ceiling windows frame this expansive midcentury modern suite. Revel in the energy of the Navy Yard from your private balcony while inside, enjoy the king bed outfitted in crisp white linens, the separate living room and the dining table with seating for four.
Thompson Suite Ballpark View
Step inside this 805-square-foot suite and take in sweeping views of D.C.’s professional baseball team’s national ballpark through the floor-to-ceiling windows; the suite offers one king bed, a separate living room, a balcony, and guest bathroom.
1 King Balcony
Enjoy the breeze from the walkout balcony of this spacious retreat. Take in the energy of the Capitol Riverfront neighborhood, then head inside, where a king bed, separate work area, hardwood floors, and large industrial windows make this a stylish escape.
Culinary Experiences at The Thompson Washington D.C.
The Thompson Bar Room
Open daily for lite bites and libations.
Rooftop at The Thompson
Featuring floor to ceiling windows and outdoor seasonal space, join us at Rooftop at the Thompson for 360-degree cool views and sunset hues.
Nestled alongside the Anacostia River, the all-season social anchor of the Navy Yard is the go-to bar for year-round waterfront vibes, after-work bevvies, private events and gatherings.
Surveyor at The Thompson
Newly opened!
Surveyor is a true-American-inspired supper house, drawing inspiration from traditional American dishes and classic spirit-forward cocktails.
-
DC gets Flavor: Chilli No. 5 Unveils Hunted Alba White Truffles for Limited Time
DC gets Flavor: Chilli No. 5 Unveils Hunted Alba White Truffles for Limited Time
Chilli No. 5 launches a new batch of 50 bottles of magnificent White Truffle Hot Sauce to compete with Truff, the industry leader and USA truffle sauce master.
The only difference is Chilli No. 5 ses real white truffles from Alba in the Piemont and has won the Great Taste Award in 23.
Priced at £25/30€/$ per 100ml, it solidifies its position as one of the priciest and fanciest hot sauces in the global market.
Every October, Chilli No. 5 founder Rumble Romagnoli visits Alba in Northern Italy to hunt and handpick white and black truffles that are used to make a yearly batch of the Chilli No. 5 White Truffle Hot sauce.
Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie
The team has a dedicated Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie to find the best truffles in the world. They also benefit from access to the truffle forest that has belonged to Renzo’s family for generations.
“Truffles are like diamonds. They cannot be made.
You have to find them.
Rumble Romagnoli
founder
“…Each one is unique. Close your eyes and bring the forest to life with this uber-umami white truffle sauce unmatched so far in the industry.” – Rumble Romagnoli founder says.
Romagnoli adds “You can understand that no expense was spared in sourcing the finest white truffles, carefully handpicked to ensure their unparalleled quality and aroma. Blended with a mix of fresh mushrooms such as Porcini, Ceps, Chantrelles, Girolles, and Morilles, this creation is a true culinary gem.”
According to the Great Taste Award Judges “It becomes clear very quickly that this sauce has been made with real skill. The truffle is very much present but tamed at all times. The additional mushrooms combine for a really characterful sauce that offers umami in spades but has some acidity, tang and sweetness too. On top of all this artistry, there’s the late and subtle arrival of chilli heat to round it all off. This is a very complex sauce, but very accessible too.”
This unique White Truffle Hot Sauce will be a versatile addition to kitchens, grills, and BBQs all over the world used not only as a condiment, but also as marinade, and a BBQ sauce. Traditionally, truffle is used on plain pasta, risotto, or grilled meats to enhance the complexity of this unique flavour. The intoxicating aroma and robust, earthy flavour of white truffles create a truly sensory experience that will transport you to a world of culinary luxury.
Chilli No. 5’s White Truffle Sauce is a limited-edition offering, available for a limited time as only 50 bottles are produced each season. This new batch left the Chilli No. 5 kitchens today, so don’t miss the opportunity to add this rare delight to your upcoming culinary repertoire.
Chilli No. 5’s White Truffle Sauce is the perfect choice for discerning home cooks, food enthusiasts, and those seeking to impress guests with a touch of decadence. Whether you’re celebrating a special occasion, hosting an intimate dinner party, or simply indulging in a gourmet home-cooked meal, this sauce will leave a lasting impression.
This limited-edition White Truffle Hot sauce goes with everything and is perfect for a chilli sauce gift in its designer sustainable packaging.
To explore the rich flavors of Chilli No. 5’s White Truffle Sauce and elevate your culinary creations, visit Chilli No. 5’s Website.
