Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”
Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.
The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.
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Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight” Screenshot
The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.
On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.
The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.
The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.
Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.
The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.
LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.
BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.
Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.
Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.
Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.
Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.
ABOUT LARCENY BOURBON
The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.
Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.
Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.
Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F
or more information, please visit www.larcenybourbon.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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DC, Taste Ultra Rare Bourbon: Pappy Van Winkle, Eagle Rare featured in Fundraiser from Sazerac Company
Pappy Van Winkle, Eagle Rare featured in Ultra Rare Bourbon Tasting California Wildfire Relief Fundraiser from Sazerac Company
Sazerac Company will host a first of its kind fundraiser in support of California wildfire relief efforts, offering consumers the chance to purchase three ultra-rare prize packages featuring some of Buffalo Trace Distillery’s most sought-after bourbons.
Pappy Van Winkle Might be the Holy Grail of Whiskey
Pappy Van Winkle is the crown jewel of the bourbon world, celebrated for its unparalleled smoothness, depth of flavor, and rarity. Produced by the Old Rip Van Winkle Distillery, this small-batch bourbon is aged for 15 to 23 years, resulting in a rich, complex profile with notes of caramel, oak, and spice. Its popularity skyrocketed due to limited availability, with demand far outstripping supply, creating a cult following among collectors and connoisseurs. The combination of craftsmanship, rarity, and the mystique surrounding its release makes Pappy Van Winkle a true symbol of whiskey excellence.
Eagle Rare 25: The Pinnacle of Rare Bourbon
Eagle Rare 25, a highly sought-after release from Buffalo Trace Distillery, is one of the most revered bourbons in the world. Aged for a remarkable 25 years, this bourbon is celebrated for its exceptional depth, complexity, and rich flavor profile, featuring notes of dark fruit, toffee, leather, and oak. Its rarity—released in extremely limited quantities—has helped fuel its cult status among whiskey collectors. The longer maturation process adds unparalleled smoothness, with each bottle being an extraordinary expression of craftsmanship. As one of the finest offerings from Buffalo Trace, Eagle Rare 25 represents the ultimate pursuit of bourbon excellence.
Offerings include the first-ever single barrel of Pappy Van Winkle 15 Year Old, a complete set of the Pappy Van Winkle Bourbon Collection and a bottle of Eagle Rare 25 with 100% of proceeds benefitting World Central Kitchen and Another Round Another Rally charities
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Eagle Rare 25
One hundred percent of funds raised through Sazerac’s California Wildfire Relief Fundraiser will go toward two non-profit organizations committed to ongoing relief efforts in the state: World Central Kitchen (WCK), which is working with restaurant and food truck partners in Southern California to provide meals to those in need; and Another Round Another Rally, which is collecting funds for real-time financial support for hospitality workers impacted by the wildfires.
“Our hearts break for those who have been impacted by the devastating wildfires that have swept across California this year,”
Jake Wenz
President and CEO of Sazerac
“The fires have caused immense destruction, and the toll on the Los Angeles community is profound. Through this program we hope, humbly, to offer a small bit of aid to World Central Kitchen and Another Round Another Rally as they continue their much-needed support of the California community during this difficult time.”
Offerings available through the Sazerac California Wildfire Relief Fundraiser include:
1. Auction*: the first-ever single barrel of Pappy Van Winkle 15 Year Old will be available for auction as part of the initiative
- This is the first single barrel of Pappy Van Winkle to ever be made available for purchase. The barrel was specially selected from the heart of the aging warehouses at Buffalo Trace Distillery for this auction. On average, a single barrel yields approximately 125 bottles of bourbon.
- Funds raised via auction will be evenly split between WCK and Another Round Another Rally
2. Sweepstakes 1**: a complete bottle set of the Pappy Van Winkle Bourbon Collection
- The very rare, limited-edition Pappy Van Winkle Bourbon Collection features six unique bourbons, each reflective of a craft that blends generational knowledge dating back to the late 1800s. This highly coveted collection features Old Rip Van Winkle 10 Year, Pappy Van Winkle 12 Year, Pappy Van Winkle Family Reserve Rye 13 Year, Pappy Van Winkle 15 Year, Pappy Van Winkle 20 Year, and Pappy Van Winkle 23 Year.
- Funds raised by the Pappy Van Winkle Bourbon Collection sweepstakes will benefit WCK
3. Sweepstakes 2**: one bottle of Buffalo Trace Distillery’s ultra-rare Eagle Rare 25
- At 25 years old, Eagle Rare 25 marks the oldest expression ever released from the Eagle Rare portfolio and defies existing perception of ultra-aged bourbon with its smooth, complex flavor profile. Eagle Rare 25 is the first bourbon aged in Warehouse P, a purpose-built, state-of-the-art warehouse, constructed to test if it was possible to extend favorably both the aging and maturation processes typical for American whiskey and bourbon.
- Funds raised by the Eagle Rare 25 sweepstakes will benefit Another Round Another Rally
In early January, wildfires broke out in the Palisades and Eaton communities of Los Angeles and quickly spread to neighboring communities. It is estimated more than 50,000 acres have burned, with the wildfires destroying more than 16,000 structures and killing at least 28 people. From the beginning, both WCK and ARAR have been on the frontlines in Los Angeles helping the communities hardest hit.
- WCK’s Relief Team mobilized immediately in Southern California to support first responders and families impacted by the wildfires. In collaboration with 80+ restaurant and food truck partners, WCK is distributing free hot meals to those in need at several locations throughout Southern California. Since the wildfires began in early January, WCK has served more than 600,000 meals to those affected by the wildfires.
- As the fire’s devastation began to overtake Los Angeles and surrounding areas, Another Round Another Rally jumped into action immediately knowing bar and restaurant workers would face an uphill battle with regard to loss of businesses and loss of income opportunities. Their Disaster Relief Fund enables the organization to provide real-time financial support to hospitality workers impacted by California’s wildfires. In the month since the fires started, Another Round Another Rally has given out over $100k in financial assistance to bar and restaurant workers affected by the disaster.
Those looking to support the Sazerac California Wildfire Relief Fundraiser can participate in multiple ways:
- For the Pappy Van Winkle 15 Year Old single barrel auction, bidding will begin at $10,000 and those interested can bid as many times as they wish. Bidding will increase in increments of $1,000. The winner of the auction will receive a monetary prize equal to the value of the lot, which may be used to purchase the bottles yielded from the barrel, as well as the empty barrel.
- Link to bid: www.sazeracgivesback.com
- For both the Pappy Van Winkle Collection and Eagle Rare 25 sweepstakes, entrants will receive one entry for every $50 donation made through the registration site. There is no cap on the amount a person can donate. The winners of each sweepstakes will receive a monetary prize equal to the value of the bottle they won, which may be used to purchase the bottles.
- Link to donate and enter: www.sazeracgivesback.com
The Sazerac California Wildfire Relief Fundraiser begins on Tuesday, February 11 at 12pm noon EST. To enter and make a donation, and to view the full official rules, visit www.sazeracgivesback.com. All entries must be received by 11:59PM EST on Sunday, February 23. One winner for each prize package will be randomly drawn and notified via phone and email the week of March 3.
About Sazerac Company
With over 400 years of history, Sazerac is one of the world’s largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers around the world.
Over 500 of the world’s most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Sazerac de Forge Cognac, Paddy’s Irish Whiskey, and many more.
Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Lough Gill Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few.
To learn more visit www.sazerac.com.
DC, Who does wine better: Politics or Hollywood? Clarendelle , Domaine Clarence Dillon Return as Official Wine Partner of 97th Oscars
DC, Who does wine better: Politics or Hollywood? Clarendelle & Domaine Clarence Dillon Return as Official Wine Partner of 97th Oscars
Clarendelle & Domaine Clarence Dillon Return as Official Wine Partner of the Academy of Motion Picture Arts and Sciences, Academy Museum of Motion Pictures and Exclusive Wines Poured at the 97th Oscars Ceremony
Clarendelle and the family company Domaine Clarence Dillon announce the brand’s return as the official wine partner of the Academy of Motion Picture Arts and Sciences and the Academy Museum of Motion Pictures.
Wine for the Academy
The Academy Awards, renowned for their glamour and celebration of cinematic excellence, also feature a notable emphasis on fine wines during their events. A substantial amount of wine is served to accommodate the numerous attendees. For instance, during the 90th Academy Awards, over 2,400 bottles of wine were provided, equating to approximately 14,000 glasses.
Annually, the Academy hosts several official events where wine is prominently featured. The most notable of these is the Governors Ball, the official post-ceremony celebration, where distinguished wines and champagnes are served to winners, nominees, and guests. In addition to the main ceremony and the Governors Ball, there are various pre-show receptions and ancillary gatherings throughout the awards season, each offering curated wine selections to complement the festivities.
These events underscore the Academy’s commitment to providing a luxurious and celebratory atmosphere, with fine wines playing a central role in the experience.
For the third consecutive year, the prestigious family-owned wine company will exclusively pour exceptional red and white wines at the 97th Oscars® ceremony.
This partnership bridges the world of fine wine and film, elevating the Oscars experience for Hollywood’s biggest stars.
In addition to delighting guests at the Dolby® Theatre at Ovation Hollywood, Clarendelle and Domaine Clarence Dillon wines will be served at the iconic Governors Ball after the Oscars ceremony and the Official Oscars® Watch Party at the Academy Museum of Motion Pictures. This year, Governors Ball attendees can enjoy a glass of our elegant and contemporary wines while winners have their Oscar® statuettes engraved. The wines will also be perfectly complemented with a legendary gastronomic menu crafted by Wolfgang Puck Catering for an unforgettable evening.
“Before joining the family business, I began my career as a screenwriter, so to have the opportunity to partner with the Oscars for the third consecutive year is truly an honor,” said President and CEO of Domaine Clarence Dillon, Prince Robert of Luxembourg. “This collaboration is a natural extension of my family’s longstanding commitment and deep connection to film and the arts.”
Domaine Clarence Dillon will introduce two new wines for the star-studded events:
- La Clarté de Haut-Brion 2021: A sought-after white wine of rare delicacy with only 1,000 cases produced annually, La Clarté brings together the qualities of a fine white Bordeaux wine with fresh citrus and white flower aromas, followed by a crisp and refreshing finish of lemony brightness.
- Le Clarence de Haut-Brion 2015: Château Haut-Brion became the first Bordeaux vineyard to be named after its terroir, making the estate the first luxury brand in the world. The exquisite red Le Clarence de Haut-Brion 2015 is similar in style and elegance to its elder and encompasses all unique attributes of a fine wine with an attractive profile – smooth yet powerful, tasty and full-bodied, with notes of ripe fruit leaving an impression of freshness and volume, without heaviness.
Among the returning wine favorites are:
- Clarendelle Bordeaux White 2023: A refined and elegant wine, offering bright citrus notes of lemon and grapefruit, balanced by the smooth sweetness of pear and lychee.
- Clarendelle Bordeaux Red 2016: A wine with fruity aromas of red fruit and blackcurrant alongside floral overtones balanced by great tannic power and delicious velvety texture.
- Clarendelle Amberwine 2021: A complex, well-concentrated and modern sweet wine distinguished by its freshness and harmonious balance of floral fruit and acidity with a smooth finish.
Founded in 1935, Domaine Clarence Dillon is a family-owned group renowned for its prestigious Bordeaux estates, including Château Haut-Brion, Château La Mission Haut-Brion, and Château Quintus. Under the leadership of Prince Robert of Luxembourg, the company has earned a global reputation for excellence in winemaking, joining Primum Familiae Vini, an international association of some of the world’s finest wine producing families. Domaine Clarence Dillon has long been a supporter of the arts, with Prince Robert’s background and screenwriting playing an essential role in merging the worlds of wine and cinema by bringing Clarendelle and Domaine Clarence Dillon to the biggest night in Hollywood.
For more information, follow on Instagram @clarendelle @chateauhautbrion_ @chateaulamissionhautbrion @chateauquintus @leclarenceparis.
DC’s Apéro, Napa’s Be Bubbly, NYC’s Coqodaq: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
Napa’s Be Bubbly, NYC’s Coqodaq, DC’s Apéro: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
From Napa to DC to Manhattan and just 7 other sparkling stops!
Bureau du Champagne, USA today announced its annual list of the Top 10 Bars and Restaurants where Champagne plays a starring role. The list, now in its third year, recognizes establishments that elevate and celebrate the uniqueness of the sparkling wine that comes only from Champagne, France.
Released in advance of Champagne Day 2024, the list showcases Champagne standouts in every U.S. region. It recognizes restaurants and bars that take special care to offer Champagnes from a wide variety of producers, list them properly on their menus, and serve them with élan.
“We received nominations for spectacular bars and restaurants across the country, and selected from them a list of destinations that embody the spirit of Champagne,”
Lori Russo
Director,
the Bureau du Champagne, USA.
“While these restaurants and bars differ in style, spanning the spectrum from fine dining to fried chicken, they all have one thing in common: they understand what makes Champagne special. For that, we couldn’t be prouder to raise a glass to them on Champagne Day and the rest of the year.”
The full list of this year’s featured bars and restaurants can be found below in alphabetical order:
- Apéro, Washington, DC: Apéro’s list of more than 700 wines places special emphasis on Champagne. The intimate setting in DC’s popular Georgetown neighborhood is an ideal spot to explore an extensive list of Champagnes smartly organized by style.
- Be Bubbly, Napa, Calif.: In the heart of California wine country, Be Bubbly takes care to showcase Champagne with a menu that includes a map of the region’s five wine-producing districts and a philosophy of Champagne as a celebration of life.
- Boiler Room, Omaha: The wine list at this terroir-focused restaurant, originally conceived by a Master Sommelier, offers a broad range of Champagnes at varying price points so everyone can join in the celebration.
- Charleston, Baltimore: The wine program at Charleston emphasizes the special relationship between wine and food. The Champagne list, which spans three pages of its menu, explains the magic of Champagne along with a diversity of tasting profiles.
- Coqodaq, New York: Proving the versatility of Champagne, Coqodaq pairs the sparkling wine with both caviar and its signature bucket of Korean fried chicken.
- Coupes, Dallas: Coupes bills itself as a bar for Champagne. True to its name, its vast menu of Champagnes explains that “Champagne is a sparkling wine, but not all sparkling wines are Champagne.”
- Fizz Champagne & Bubbles Bar, Sacramento, Calif.: Fizz believes in celebrating everyday triumphs with Champagne. Its menus and events elevate Champagne from France and distinguish it from other sparkling wines.
- La Vie, Waikiki, Hawaii: La Vie’s emphasizes farm-to-table dining with French flair, so its large selection of vintage and non-vintage Champagnes creates the perfect complement, and the view is special, too.
- Pops for Champagne, Chicago: Known for its special events, tastings, Champagne education and a vast list of Champagnes of every style, Pops has been dazzling Chicago with Champagne since 1982.
- Sexy Fish, Miami: The extraordinary interior of this Brickell restaurant is matched only by its extensive list of Champagnes both accessible and rare.
For more information on Champagne Day or to find an event near you, visit champagneday.champagne.fr. More events will be added in the near future, so check back often.
Bureau du Champagne, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association representing the houses and winegrowers of Champagne, France. The Bureau works to advance the CIVC’s mission of defending the interests of the Champagne appellation worldwide through education and advocacy. For more information, visit us online at www.champagne.us.
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Family, Adventure, Lessons: Chris Jankulovski book Near Death Lessons on Amazon now
Fathers Day is coming up and every family is searching for Dad’s perfect gift. Chris Jankulovski’s book Near Death Lessons offers story of family, adventure, motivation, and life lessons.
I had the opportunity to sit down with Chris Jankulovski (via zoom) to talk about his Father’s Day wishes, business success, family, health concerns, empowerment and more.
The conversation has been edited for length and clarity. Watch the full conversation on our Youtube channel.
Congratulations on your new book, Near Death Lessons.
Thank you. Been a journey to get it out there, but I am so honored and privileged to do this work.
It is an inspiring and a motivating book, and I would say equally important is not only is it inspiring and it’s motivating, but for somebody who wants to break-through, you actually give us the lessons that you use to accomplish it so we can follow those lessons as well.
What was the hardest part of writing the book for you?
Friends tell me, Chris, you gotta write a book, man. Seriously, you’ve got some wild stories. It almost killed me when the tumor bursted in my head. I couldn’t walk, couldn’t talk. I was in bed for three months.
I knew that the moment I could stand upright, I wanna write a book for my sons. I want them to know who their father was. Because yet again, I just confronted a serious adversity where 60% of people normally die on the operating table. I somehow survived it. I’m the lucky 40%, and I just had my operation one month before the birth of my second son, Billy. And I wanted my six year old and my new son to know who their father was.
I’ll give you a timeline. We’ll plot it all, and then we’re gonna give it to a ghost writer who’s gonna somehow be able to direct our story. Then we’ll put the muscles in it, and then we’ll build it all up.
And that’s the journey I went on until I gave it to an editor who completely shut it down and it took me about a a year to correct everything. No kidding.
Okay. So how long from the moment you started with your writer through the editing process, what was the timeline from inception to on the shelf?
Oh wow. So the first year after my brain operation, I’m still writing this book. A year later, I’m in the pool, rehabilitating [with the book notes] still in front of me.
I’ve got this diagnosis of doctors telling me, Chris, you gotta have these cancers removed asap. They’ve taken off. I don’t know if your kidney is gonna survive removing six cancers. You might be on dialysis. Doom and gloom.
I’ve just gone on a journey of learning how to walk and talk for eight months. I’ve got so many defects going on.
My tongue didn’t half work. I couldn’t even talk. It was affecting my speech. So I’m there in this scenario and at the height of my worst moment in life, I’ve got this outlook. That’s a disaster.
I’m trying to run in the pool because I’m learning how to walk properly and I’m about to confront this adversity again.
I’m thinking: Why am I buying a future that no one knows? This is all just estimates, predictions, guesswork. I don’t have to accept this. What if I dare hope that the best is yet to come? Why don’t I look forward to the life ahead of me? That it’s the best?
And that was the most pivotal moment in my life because, I went from a $4 million house to a $16 million house.
Eight months later, I go off to double my business from 8 million to 16 million. I go off to do all these things, and now I’m in America taking it to another level.
I was in the hospital room, that’s year one by the way. I bargained for my life because things were not looking good, that’s when I decided to take my story public.
And since the moment I’ve taken the story public. I wrote the book initially because I didn’t want to give any advice to my sons because I didn’t want them to hate me from the grave. I didn’t wanna just share my story. I wanted to share the lessons.
I wanted to share the things that have transformed my life. So I hired a resilience consultant, and I said to her, can you please read my book? Put a spotlight on how I respond to adversities compared to a more common response because I just keep bouncing back stronger.
She read my book five times. We ended up having 26 zoom sessions, and then from that we unearthed 11 distinctions. We gave those to instructional designers which then they came back to me with the five life lessons that I shared in the book.
That’s a heck of a journey. Tell us about some of the diagnoses you’ve had all the way back from your teenage years.
So at the age of 19, we went to a specialist clinic to understand what was causing tumors in my eyes. The doctor was puzzled. There was this new genetic testing going on. So I had the genetic test done. I [was diagnosed] with Von hippel-lindau syndrome. A hereditary condition, means maybe your mom and dad have got it. I go, no one’s got it, okay?
The average life expectancy is 30 years, so you’re probably gonna have a short life and you’ve probably got cancers now.
I was like, what? I’m gonna be dead by 30. What do you mean? That was my brutal wake up call and I went to my car and I cried.
I couldn’t relate to anyone with this problem. I told my parents, I told my friends, I couldn’t connect with anyone about this. I just decided to ignore it. I thought if I pretended deep down I never got this, perhaps it would disappear.
So that’s what I did. I ignored it from the ages of 19 to 32 when my first brain tumor finally caught up. And when it did, it almost killed me. It was so big – five centimeters. I had to contour my body to go to the toilet and had these weird electric shocks running down my spine.
When I got the operation, I transformed. I looked at the sky and I said, God, kill me. I’ve had enough of living this victim life. I’ve had enough of being disempowered, always reacting to my circumstances.
I choose to focus on life. I choose whatever happens. I’m gonna choose to make the most of whatever life I have, but I’m not living like that anymore. So that was a pivotal moment.
I’m now 50, so I’ve had a good run for the last six years. At age seven, my appendix burst, almost killing me. Two weeks in hospital. At the age of 21, I almost drowned.
But one of the first times I crossed over, out of body kind of experience and a different time dimension was a few years later, 25, when I woke up [during] an eye surgery, I felt the needles sliding on my eye, like on an egg, and they’re poking in.
I woke up and flatlined. I was looking down at myself. I could see the machine flat-lining until everything went white. And then I felt like I was in a different time dimension. I just felt ‘Whoa. Where am I? Let’s go. Hey, I’m not going anywhere. It’s my sister’s wedding soon. And then I snapped back into life again with the nurses all about to zap me.
So that was at 25 and then at 32 is the brain tumor. And then two months later was the removal of my right kidney because it was occupied by cancers. Some as large as four and a half, five centimeters. Which is way too dangerous. They’re all very aggressive..
The reason why I called that a near death experience as well is because I survived my cancer battle and it didn’t spread. It killed my dad, it didn’t kill me. And then two years later, I had to remove four large cancers from a remaining left kidney.
A decade later, another six cancerous kidneys. Before that one was the second brain operation to remove two tumors in my head, and that was the most serious.
Let’s talk about a deliberate life. You mentioned it in your book, what does a deliberate life mean to you and what are the main steps? How do we get there?
I have nearly died, came back to life, and every time that happens, it’s like a reset button in my heart.
Everything’s up for grab: my values, my behaviors, my patterns. Because I’m back again. You go through many of these experiences.
Everything you’ve been holding true gets re-evaluated, and therefore, all of it – fears, insecurities, all gets washed away. And what remains is what’s most important and true. For me, every time I go through these experiences, I get an onion layer experience. I get more to the core of who I am and who we are.
All of us, including me, are remarkably powerful. I can’t believe the more I get to me and the core of my authentic me, the more energy, the more light, the more vibrancy, the more drive, the more of everything is there.
I’ve always been spending money looking for advice and solutions outside myself. Deep down, the biggest lessons I’ve learned in my life was when I meditated in silence for three weeks in India. Silence. Every time I nearly died, I’d go into this black void. Vibrancy, energy, and I don’t understand why I’m still consciously pressing, but then when I return, now I know I’m gonna say something really taboo, but life and death coexist in my mind because when I close my eyes and I’m in this black void, if I can meditate to a point where I’m outside of my sense of skin, brain patterns, feelings, and just be presently alert of my awareness.
Man, that’s the same space I go to when I’m in a different time dimension. Hence why I believe that life and death coexist and that fuels me. That just fuels me even more because our mortality is what should fuel all of us. Why? Who are we to take our time for granted here?
This drop of time that we have here, how selfish of us to be caught up in our own doubts and fears and insecurities. We are so much more than that.
There is just this magic and energy in us that wants to drive. Follow that drive, follow that energy. Don’t restrict it. It communicates in feelings and glimpses of vision.
I live a deliberate life because of these adversities, and I keep coming back to life. I wanna optimize. If I’ve got anxiety. If I was to listen to Steve Jobs, live as if it’s your last day of life. I get anxiety. I can’t be strategic, I can’t plan. I’m always challenged every year with my scans.
So the way I play this game is every year when I get a MRI scan for my brain and spine and kidneys and all this stuff. When I get the results of those scans towards the end of the year, I see them as a certificate to go live life to the fullest. So I get this scan results. I go, yes, I’ve got a free run. Then that following year, I’m bolting. I’m a hundred percent, I’ve got one more year to live. I see every year as if it’s another year to live.
What I’ve realized over 30 years of doing this is, I can’t live deliberately, so I can’t live my life to the fullest every year unless I’m living deliberately and I can’t live deliberately unless I have clarity with what I wanna do, because otherwise I’m spending time on all these things that aren’t important.
I linked my goal to an image and I put it on a board because visually I know that the only way my subconscious relates to this is by image and feeling. Now, I know people call it vision boards, but they’ve got it all wrong. You gotta really link an image to a goal. That image needs to excite you. That simple solution allowed me to focus my energy throughout the whole year towards these things.
You offer a ‘free gift’ in your book. Can you give us a sneak peek of what it is?
Since I’m talking about life so much and living life to the fullest I wanted to show people the 10 things that were often affecting me and stopping me from living a life to the fullest.
What does success mean to you? It’s different for everyone and so is living life to the fullest. But, for people who are driven, success-oriented, ambitious people, they would relate mostly to this because that’s who I am.
I wanna spend more time with my family. I wanna smell the roses. I wanna see how far I can go and I wanna see the kind of impact I can make because I don’t wanna just pass and it never even be known that I even existed.
So living life to the fullest means you are embracing your true power. You are embracing and optimizing your most important resource, your time. You are embracing the fact that you’ve got an ability to create.
So if we can do these simple things, we can achieve our dreams. That’s as simple as that. If we’ve got the right mindset, if we stop responding to life as if we have got no control, if we are always victims of it, I’ve been thrown these incredible blows from the universe.
So many battles outside of my control. I refuse to not take responsibility. I actually take responsibility. Look, the tumors happen genetically, but I take responsibility. It’s a game. Okay? It’s just a game. It’s a game of self-empowerment.
Chris Jankulovski’s book, Near Death Lessons on sale at Amazon now.
If we want more from you, where do we find you? What’s your website? Where do we find you on social media?
I’m building ChrisJankulovski.com and then you’ll be able to access other things.
What does the future look like for you? What are you gonna be up to next?
I’m developing my personal brand and what that represents to the world. What that represents to the American people. What I strive to do in terms of impacting..
I’ll be working very heavily on my business, but I’ll also be putting myself out there to meet people, to talk to people and more media of course.
When I said I’m gonna inspire millions, this is the deal. And that deal isn’t just writing a book. That deal is to connect with people. One-on-one or in groups or to speak, and not because I’m looking to become a speaker, but because I’m looking to deliver this incredible energy, this incredible passion, this incredible lessons and distinctions with no bullshit on what gets results and how what you gotta do to optimize your most important time here on Earth.
Chris, I wish you huge success with the book Near Death Lessons. I think there’s so many lessons about either launching a new life or breaking through. It’s a great New Year’s. Gift and a great Father’s Day gift.
Thank you mate.
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Oregon Wine: Lenne’ Estate Steve Lutz sells his iconic vineyard
Steve Lutz of Oregon Wine’s Lenne’ Estate sells his iconic vineyard as he eyes: what’s next in wine career.
- Steve Lutz, vigneron and founder sells his iconic estate after 22 years
- Peavine soils certified worst in Yamhill County, proved to yield distinctive Pinot Noirs
- Lutz is said to be setting up next phase of his idiosyncratic wine career
- Purchasers Jory, LLC will release next stage brand name and concept for the estate
Lutz’s wine career spans 4 decades and includes hospitality management for part of the Mondavi Wines Group in Napa Valley among other Napa brands and heading up hospitality at Chateau Benoit (now Anne Amie) in Carlton, Oregon culminating in the discovery of his unique 20.9 acre estate vineyard.
Lenné is French influenced wordplay of Lenny, Steve’s father-in-law
The brand name Lenné’ was derived as a French influenced wordplay of Lenny, Steve’s father-in-law who reportedly was a chicken farmer in a suburb of London.
Having achieved cult wine status for over 20 years
Lenné’ produces only estate wines, with annual production ranging from 1,600 – 2,000 cases, most of which is allocated to local wine club and out of state wine enthusiasts. Having achieved what is essentially cult status over 20 years as a craft producer
Lutz quips:
“…Most people think that wine is a lifestyle business,
it most assuredly isn’t, although, of course,
we do enjoy some perks!”
When queried about what’s next, Steve offers “Lenné’s unique programs and experiences will exist in new formats for years to come, although you’ll have to get on our mailing and membership lists to take advantage of what’s coming up next.”
you’ll have to get on […] mailing and membership lists to take advantage of what’s coming up next
The Lenne’ tasting room closes at the end of 2022.
Steve Lutz of Oregon Wine’s Lenne’ Estate sells his iconic vineyard
Jory, LLC had been searching for a bespoke Pinot producing site and were delighted when approached by Steve.
Jory intend to further develop the existing property with a new brand name, marketing concepts, and larger facilities. Co-owner Eugene Labunsky has admitted to being thrilled to finally acquire a property he has had his eye on for years.
Lenné’ Estate
Lenne’ Estate grows death-defying Pinot Noir vineyards on steep slopes in the Yamhill-Carlton AVA. Steve Lutz planted his first vines in 2001, expanding the vineyard property to 20.9 acres. The estate is planted with five clones of Pinot Noir (Pommard, 777, 115, 114, and 667), and most recently Chardonnay.
Jory, LLC
Jory, LLC is a partnership between grower and wine enthusiast Eugene Labunsky and Jared Etzel, winemaker and co-founder of Domaine Roy, and son of Mike Etzel of Beaux Frere fame. The partnership was formed with the intent to grow a portfolio of fine wine brands produced from singular estates of Willamette Valley Pinot Noir and Chardonnay.
Additional information will be released in the upcoming months.
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For DC, it’s a Rose’ Summer! NBA Hall of Famer Tony Parker shares his Dinner Party Secrets and future of Rose’
NBA Hall of Famer Tony Parker shares his dinner party secrets, favorite french summer escapes and the future of the Rose’ Revolution.
In his incredible basketball career, Tony Parker earned four NBA Championships with the San Antonio Spurs, was selected for six All-Star teams and named MVP of the 2007 Finals.
But these days, his passion for food and wine is keeping him even more inspired.
Starting as a boy growing up in France, the memorable dinner parties he hosted during his NBA days, his summer escapes to French Vineyards during the off-season.
It’s no surprise that now he diving into the French wine world, buying Château La Mascaronne in Provence with legendary business partner Michel Reybier.
A magnificent adventure for the next vintage of his life’s journey.
Château La Mascaronne Rose’ COURTESY OF CHÂTEAU LA MASCARONNE
Today I sat down with Tony Parker (over audio-only speakerphone) for a conversation about dinner parties, french vacation, getting busy in vineyards, and the future of Rose’ wine.
The conversation has been edited for length and clarity. The full conversation can be found on our YouTube channel.
Also, the podcast version is here:
You’ve been diving into the world of winemaking with Michel Reybier and his team. Can you talk a little bit about the adventure, any surprises or lessons?
It’s been amazing. I always wanted to invest in a project like that. The first time I tried wine was when I was 17 years old. I wanted to keep learning about it and get my knowledge better around the wine world. And so when I was 19, I finally made enough money to afford all those great wines.
I was lucky enough to play for a coach who loved wine, had a huge collection, was reading wine magazines every trip. And so that’s how we bonded. As I got better, in my knowledge of wine, I started to invite all the best [people] in San Antonio to come to do a nice dinner at my house with Coach Popovich, and then the next day I would invite them to a Spurs game.
Château La Mascaronne COURTESY OF CHÂTEAU LA MASCARONNE
Then during the summer I started making trips to the vineyard. I started to know them better. Because in the wine world, obviously, you have great families. They’re super passionate. And that’s how I started; working on my allocation and the good bottles, the Reserves.
Tony Parker and Michel Reybier – SEBASTIEN CLAVEL
When I retired I wanted to be more involved. But it’s very hard to invest in the wine business because it’s either in the family for generations and generations. Those big companies buy everything. And so I was very lucky, through mutual friends I met Mr. Reybier and after talking for six or eight months, we decided to become partners. Now I’m a proud Owner / Ambassador / Everything.
You mentioned the wine dinners you had in San Antonio. Just for us massive foodies, can you help us fantasize for a moment?
What kind of food was served? What kind of wines were poured? Can you take us back to those nights?
I had a private chef. My private chef would work with the vineyard. We tell them who’s coming, how many people, which bottles and what year they will send us.
Then they will work with my staff to make sure we make a menu accordingly, to make sure that everything is matched with what we are drinking.
So when the [dinner party] came to my house, we tried [the vintages] 1969, 1982, 2000 and 2009. It was unbelievable. Great bottles, great vintages.
And for me, I’m very lucky too because I’m born in 1982 and it’s one of the best years for wine, especially in Bordeaux. So every time I visit a castle in Bordeaux, the employees are always super happy because it’s a good opportunity for them, as the owner, to open an ‘82 [vintage].
Most of the time, they’ll come and say thank you to me, saying it’s [their] first time trying an ‘82 [vintage]. Because nowadays, they don’t open those 82’s a lot.
You’ve hinted at your sports background, obviously you have become a master. Is there any lesson that you mastered in sports that you’ve brought into the wine world with you?
The passion and the work ethic. Obviously in the wine world I will never try to be and talk like a Sommelier, they studied for that. Even if I have good knowledge and I’ve been working with vineyards. And I’m learning all the time, especially since I’ve been owning vineyards. I did Harvest. I did the assemblage. Which is when you try all the possible [options], and you decide what the wine is going to be.
Tony Parker and Michel Reybier – SEBASTIEN CLAVEL
I’ve been working with great directors. Our director is unbelievable. The director at La Mascaronne, she’s great too. And so for me, it’s been great knowledge, and a great learning process to learn even more about wine.
What inspired you to choose the partner with Chateau La Mascaronne?
When I met him, I knew he was huge in the wine business and obviously it brings a lot of credibility when you work with somebody like Michel Reybier because he’s been at this for so long and he’s the owner of one of the best wines in the world with Château Cos d’Estournel.
That’s how I knew him and that was big time. When he talked about La Mascaronne, he bought it from Tom Bove.
Back in 2006, when I started going on vacation every summer, I started drinking Rose’ with my brothers and my friends. We love rose’ in the summer.
That’s when Miraval took off. Brad Pitt bought it with Angelina [Jolie]. He bought Miraval from Tom Bove.
Tony Parker at Château La Mascaronne COURTESY OF CHÂTEAU LA MASCARONNE
So [I thought] if Tom Bove hit that property perfectly with Miraval, for sure [it can happen] with La Mascaronne, it’s just a matter of time before we can do something amazing.
What’s next for you as far as the wine world goes?
Our premium rosé just came out from La Mascaronne. Only 3,000 bottles.
We’re working on more premium one’s now. I think that’s where things are going with rose’s. All these big companies and all the knowledge that they get from the red wines is coming into the Rosé world, where the Rosé is going to get better and better.
For more information on Tony Parker and La Mascaronne:
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