Inspiring Flavor behind Maker’s Mark Cellar Aged 2024 — Preview Tasting Review
In celebration of the debut for Maker’s Mark Cellar Aged 2024, I joined a group of whisky and spirit reviewers at Maker’s Mark headquarters in Loretto, Kentucky for a day of tours, lunch and of course a private tasting.
Our Cellar Aged 2024 tasting was led by Innovation Manager Beth Buckner and Senior Director & Head of Innovation Blake Layfield.
The limestone shelf that surrounds Star Hill Farm, homeplace to the Maker’s Mark Distillery, is key to crafting the unique taste of its bourbon
Today’s tasting takes place in a built-in cave within the limestone shelf itself, at a chilly 50 degrees. It’s a memorable experience for a memorable bottle. As we walk into the limestone cellar, there’s dozens of barrels stationed on the floor, which is part of the Private Selections Program we’ll hear about below
Maker’s Mark Cellar Aged 2024
Maker’s Mark Cellar Aged 2024 blends 15% Maker’s Mark 12-year-old and 85% Maker’s Mark 13-year-old, at 59.7% ABV or 119.3 Proof.
The aroma carries notes of caramelized sugar and toasted almond. The palate unveils a delicate interplay of buttery shortbread, a surprising bite of coconut, and spices. A lingering finish highlighting dried dark fruit and oak undertones.
Side by side: 2023 vs 2024
The 2024 bottle (the 2nd inaugural Cellar Aged effort) takes a noticeable turn from it’s 2023 first path.
The 2023 is a blend of 87% 12-year-old and 13% 11-year-old barrels. Proof at 115.7
In comparing, you’ll notice strong differences. 2023’s bottle offers lighter greeting. Aromas of caramel syrup, cinnamon sugar, subtle red fruit. Cornbread, apricot, brown sugar.
Whereas 2024 is a more matured taste profile. The aroma carries notes of caramelized sugar and toasted almond. The palate unveils a delicate interplay of buttery shortbread, subtle coconut, and spices. A lingering finish highlighting dried dark fruit and oak undertones.
Private Selections Program
A Maker’s Mark priority is to maintain their taste profile. Famously, aged between 6 – 8 years old, but every barrel ages a little bit differently.
When loyal customers asked for a single barrel, they had to politely decline, but wanted to find a way to excite and involve their audience base.
So they created the Private Selections Program, which is how enthusiasts visit and pick their taste, a vision of what they want their Makers Mark to taste like and then the company uses custom staves in a barrel, which were seen stored on the floor around us.
Maker’s Mark Cellar Aged 2024 will be available for a suggested retail price of USD $174.99 in the United States
The limited-release Maker’s Mark Cellar Aged 2024 will be available for purchase at the Maker’s Mark Distillery by booking the Cellar Aged Experience at https://www.makersmark.com//distillery/visit-us.
For more information about Maker’s Mark, please visit www.MakersMark.com.
ABOUT MAKER’S MARK
Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker’s Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker’s Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.
Always true to the founders’ vision, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength, and Maker’s Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker’s Mark Private Selection: the brand’s custom barrel program.
YOU MIGHT ALSO LIKE
DC’s Apéro, Napa’s Be Bubbly, NYC’s Coqodaq: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
Napa’s Be Bubbly, NYC’s Coqodaq, DC’s Apéro: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
From Napa to DC to Manhattan and just 7 other sparkling stops!
Bureau du Champagne, USA today announced its annual list of the Top 10 Bars and Restaurants where Champagne plays a starring role. The list, now in its third year, recognizes establishments that elevate and celebrate the uniqueness of the sparkling wine that comes only from Champagne, France.
Released in advance of Champagne Day 2024, the list showcases Champagne standouts in every U.S. region. It recognizes restaurants and bars that take special care to offer Champagnes from a wide variety of producers, list them properly on their menus, and serve them with élan.
“We received nominations for spectacular bars and restaurants across the country, and selected from them a list of destinations that embody the spirit of Champagne,”
Lori Russo
Director,
the Bureau du Champagne, USA.
“While these restaurants and bars differ in style, spanning the spectrum from fine dining to fried chicken, they all have one thing in common: they understand what makes Champagne special. For that, we couldn’t be prouder to raise a glass to them on Champagne Day and the rest of the year.”
The full list of this year’s featured bars and restaurants can be found below in alphabetical order:
- Apéro, Washington, DC: Apéro’s list of more than 700 wines places special emphasis on Champagne. The intimate setting in DC’s popular Georgetown neighborhood is an ideal spot to explore an extensive list of Champagnes smartly organized by style.
- Be Bubbly, Napa, Calif.: In the heart of California wine country, Be Bubbly takes care to showcase Champagne with a menu that includes a map of the region’s five wine-producing districts and a philosophy of Champagne as a celebration of life.
- Boiler Room, Omaha: The wine list at this terroir-focused restaurant, originally conceived by a Master Sommelier, offers a broad range of Champagnes at varying price points so everyone can join in the celebration.
- Charleston, Baltimore: The wine program at Charleston emphasizes the special relationship between wine and food. The Champagne list, which spans three pages of its menu, explains the magic of Champagne along with a diversity of tasting profiles.
- Coqodaq, New York: Proving the versatility of Champagne, Coqodaq pairs the sparkling wine with both caviar and its signature bucket of Korean fried chicken.
- Coupes, Dallas: Coupes bills itself as a bar for Champagne. True to its name, its vast menu of Champagnes explains that “Champagne is a sparkling wine, but not all sparkling wines are Champagne.”
- Fizz Champagne & Bubbles Bar, Sacramento, Calif.: Fizz believes in celebrating everyday triumphs with Champagne. Its menus and events elevate Champagne from France and distinguish it from other sparkling wines.
- La Vie, Waikiki, Hawaii: La Vie’s emphasizes farm-to-table dining with French flair, so its large selection of vintage and non-vintage Champagnes creates the perfect complement, and the view is special, too.
- Pops for Champagne, Chicago: Known for its special events, tastings, Champagne education and a vast list of Champagnes of every style, Pops has been dazzling Chicago with Champagne since 1982.
- Sexy Fish, Miami: The extraordinary interior of this Brickell restaurant is matched only by its extensive list of Champagnes both accessible and rare.
For more information on Champagne Day or to find an event near you, visit champagneday.champagne.fr. More events will be added in the near future, so check back often.
Bureau du Champagne, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association representing the houses and winegrowers of Champagne, France. The Bureau works to advance the CIVC’s mission of defending the interests of the Champagne appellation worldwide through education and advocacy. For more information, visit us online at www.champagne.us.
DC to TX for Gin: Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care, has announced the purchase of Waterloo Gin, the first gin brand distilled in Texas.
Developed by Treaty Oak Distilling in Dripping Springs, Texas, near Austin, Waterloo Gin was launched in 2009, named after Austin’s original name – Waterloo – before the city was rechristened in the 1830s for Texas pioneer Stephen F. Austin.
Waterloo is known for its exceptional quality, craftsmanship, and unique flavor profile that blends fruits and botanicals that perfectly capture the Texas Hill Country.
The brand’s flagship Waterloo No. 9 Gin (94 proof) is crafted in the New American style, distilled with nine local botanicals including lavender, grapefruit, and pecan. The other expression in the Waterloo portfolio, Waterloo Antique Gin (also 94 proof), spends two years in first-use medium char American white oak barrels, matured under the hot Texas sun to develop rich wood flavors that complement the herbal notes of the base Waterloo No. 9. Both Waterloo Gins are naturally 100% gluten, carb, and additive free.
“Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy,” says DeJoria, who founded Patrón Tequila in 1989 and built it into a $5.1 billion business when it was sold to Bacardi in 2018.
“I’m very honored for the opportunity to help grow this incredible brand, and share Waterloo Gin with more bartenders, retailers, and consumers all across the country.”
The company will be led by CEO Justin Meigs, who was previously an original member of the Empress Gin executive team that launched and grew the brand to over 260,000 annual case sales in 5 years, prior to the company’s exit in 2022.
“I’m incredibly excited about this new chapter for the Waterloo brand, now in the capable hands of John Paul DeJoria and his talented team of spirits industry veterans,” says Daniel Barnes, the founder of Waterloo at Treaty Oak. “Their deep industry experience and passion for cultivating and growing brands gives me great confidence that Waterloo will continue to flourish and reach new consumers everywhere.”
Though the recipe, production process, and brand name for Waterloo Gin will not change, the brand packaging and imagery will undergo a comprehensive refresh, with expanded national distribution, early next year.
Currently, Waterloo is available through Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida.
Additionally, customers in other states can purchase Waterloo online at www.waterloogin.com/shop-gin.
DC Seizes Tonight: Larceny Kentucky Straight Bourbon Whiskey
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”
Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.
The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.
The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.
On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.
The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.
The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.
Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.
The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.
LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.
BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.
Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.
Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.
Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.
Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.
ABOUT LARCENY BOURBON
The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.
Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.
Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.
Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F
or more information, please visit www.larcenybourbon.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.comYou Might also like
-
Discover Oltrepo Pavese Wines from Italian Wine Ambassador Susannah Gold
Italian Wine Ambassador Susannah Gold shares Oltrepo Pavese wines at IEEM’s Simply Italian Great Wines Oct 24 in NYC
So much Italian wine is packed with great flavor, great food pairing possibilities, even great price tags ($20 or less). And yet many of us don’t reach for their bottles at the wine shop because we haven’t discovered them yet.
Italian Oltrepo Pavese wines is a great example of this
So where is Oltrepo Pavese?
Oltrepo Pavese is in the north-west Italian region of Lombardy. Within Italy’s 20 regions, Lombardy (or Lombardia) is located on the Northern end, bordered by Piemonte, Emilio-Romagna, Veneto, Trentino – Alto Adige.
Italian Oltrepo Pavese wines History
Oltrepo Pavese has a long wine history. It’s called ‘The Old World’ for a reason.
Viticulture was mentioned in the area as early as 40 BC. By the 1800s, the area was growing more than 200 grape varieties. Eventually it became the third largest producer of the Pinot Nero grape, just behind France’s Burgundy and Champagne.
Oltrepo Pavese Grapes
There are four main grape varieties in Oltrepo Pavese and they are: Pinot Noir, Croatina, Barbera, Riesling. In addition, other popular options are: Pinot Grigio and Moscato.
Sparkling Wine in Oltrepo Pavese
Do they do sparkling? They do.
Their Pinot Noir vine clones started getting used in the 1800s and by the 1900s sparkling wine production took off.
Sparkling wine made in the south of Lombardy’s Pavia province Pinot Nero (Noir) is dominant in all wines made under this title, including either white or rosé.
The metodo classico is Italy’s version of the methode traditionelle, proudly used (and protected) by the winemakers of France’s Champagne.
Oltrepò Metodo Classico DOCG has a minimum of 70% Pinot Noir
Oltrepò Metodo Classico Cruasé has a minimum of 75% Pinot NoirLet’s Get to Tasting
Testarossa Oltrepo Pavese DOCG Metodo Classico Pinot Nero 2016 La Versa
In the glass, a brilliant straw yellow. White and creamy mousse, with continuous perlage. The nose has crusty bread with a citrus finish. The mouth has a soft feel, fresh and lively, with a lingering red fruit aftertaste. Would pair well with white fish, salmon, mussels.
Oltrepo Pavese Pinot Grigio DOC 2021 – Vanzini
In the glass, copper tones. On the nose, floral notes of apple, pear. Soft, elegant mouthfeel, with hints of toast and cream. Would pair well with fish and creamy cheeses.
Sommossa Bonarda dell ‘ Oltrepo Pavese DOC 2021 – Castello De Luzzano
In the glass, Ruby red with purple tinges. On the nose, notes of blackberry and black currant. The mouth is dry and tannic with persistent black currant.
Tiamat, Pino Nero dell’Oltrepo Pavese DOC 2020 – Cordero San Giorgio
In the glass, luminous ruby red color. Red fruit aromas on the nose. Red fruit with a hint of spice on the mouth, soft mouthfeel. Would pair well with chicken and turkey.
Pernice Pinot Nero dell’Oltrepo Pavese DCO 2018 – Conte Vistarino
In the glass, ruby red with garnet specks. The nose has complex violet notes with roasted coffee and cocoa. The mouth is big and elegant. A full body of red fruit with a spicy finish. Could be deliciously paired with gamey and roasted meats, rabbit, mushrooms .
Noir, Pinot Nero, dell’Oltrepo Pavese DOC 2018 – Mazzolino
In the glass, deep bright ruby red with a garnet edge. On the nose, raspberry, and a subtle blend of earth and white pepper. The mouth gets roasted red berries and earthy accents. But the wine keeps opening up! Sweeter red cherry and silky richness that lingers. Could pair well with grilled salmon in a wine sauce
Post Views: 262 -
Erin Michele Soto Rises Above Her Trauma to Return to Her Hit TV Series
Erin Michele Soto Rises Through Her Trauma to Return to Her Hit TV Series
Audiences know Erin Michele Soto from her work in the miniseries Shirley and Shelly and the TV series Studio City, the smash hit and Emmy – winning drama.
Around the world audiences see stars on red carpets, TV and movie screens; and often never consider the challenges these performers face to live their dreams.
So many people recognize a star’s good looks, their talent, the laughs and tears from the characters they portray. But the audience doesn’t really get to know the person behind that work. Today Erin is sharing a deeper look into her journey.
Erin Michele Soto Reveals Her Bright and Her Dark
Recently we had a chance to sit down with Erin Michele Soto and she revealed the brightest and the darkest moments of her story and the excitement yet to come.
Like so many, Erin moved to Southern California with big Hollywood dreams. But she did not become the struggling cliche. She had the talent and good fortune to quickly find work as an actress and as a dancer.
Tragedy on a Celeb-Filled Dance Floor
Erin Michele Soto’s grace on the dance floor quickly brought her attention. She found A-list work immediately in Modern, Ballet, Jazz dance genres. Stars of the stage, small screen and silver screen all demanded her time, attention and help.
Then as her star was rising, suddenly it all crashed down. Literally. One day in the middle of dancing, Erin fell, hit her eye and the trauma from the fall punctured her brain.
The next moments created a chronic ailment that took Erin over a year for her to recover. The glitz and glamour lifestyle was replaced with being bed-ridden and living a small, dark, lonely life.
Hearing Soto reflect back today, there’s still a pain in her eyes and her voice. But a growing strength and courage in her soul.
Was her journey hard? Yes. Painful? Yes. Encouraging? No.
But, Erin wasn’t done yet.
Ironically, her body really thought she was finished. She rarely left the house. She couldn’t socialize with friends. She forgot how to do the smallest tasks constantly, things like closing her house door; she would routinely black out as she walked through her neighborhood.
The things most people find common, this talented star was suddenly struggling to complete.
“No One Can See My Pain”
Even worse, her mind was playing tricks on her.
This normally proud, healthy, optimistic person was suddenly having thoughts of self-harm. It was a dark time. The good news is, she knew better. Luckily, she never acted on those dark, harmful thoughts.
Your Village Supports Your Recovery Journey
To meet Erin is to fall in love with her. Her energy, her spirit, her intelligence, her motivation. Luckily, even in her darkest moments after her trauma, Erin’s community rallied to cheer her on and find ways to help her while she struggled to live daily life. She bravely chose to get professional mental help which also supported her and returned her closer to light and happiness.
She learned to over-power her own thoughts and regain positivity. She now meditates daily and credits that mental strength with her return to courage and creativity.
“I used my imagination
to get back into the world”
Back on Set
Just over a year after her life-changing trauma, Erin was itching to get back to performing. The injury focused her true passions in using her voice in acting. Performing, acting, dancing. But she was dealing with a very foreign feeling: insecurity. Could she remember her dialogue? Could her body move as gracefully as it used to? Would she feel as comfortable acting as she did before?
As a performer, Erin had to “learn to walk” again.
Erin was eager to return and try. She chose a small, local theater in SoCal’s modest San Fernando Valley.
“To her surprise, relief and excitement,
all of her worries went away.”
To her surprise, relief and excitement, all of her worries went away. Her mind and body cooperated and she had a blast performing again in front of huge crowds.
“If something brings you joy,
push through your fears”
Today, Erin is busier than ever. She’s currently working on projects for both stage and screen, taking meetings as an actress for both tv and film.
She credits her friends, family, health professionals and community with helping her overcome her dark moments. Her continued meditation keeps her mind clear and strong.
As a performer, she’s excited to be in front of an audience – whether you’re watching her in-person on stage, on your television or on the big screen.
With confidence, motivation, discipline and support from your community, everyone can rebound from their challenges and return to what they love. Erin Michele Soto is a brilliant and inspiring example of this.
Follow Erin Michele Soto on her social media at:
https://www.facebook.com/OfficialErinMicheleSoto
https://www.instagram.com/erinmichelesoto
https://twitter.com/erinmichelesoto
Post Views: 329 -
Founding Farmers DC American eatery dishing Chic comfort cuisine
Founding Farmers DC American eatery dishing Chic comfort cuisine
Founding Farmers DC has a covered outdoor patio with individual streetside stalls for an outdoor bistro feel and some uncovered open air tables right on Pennsylvania Avenue in downtown DC.
Join them at Founding Farmers DC
A full-service restaurant and bar majority owned by American family farmers. Their menus feature American-inspired food & drink made from scratch with thoughtfully sourced ingredients from farmers they know and trust.
Urban DC farmhouse
In their urban DC farmhouse, guests can gather around their handcrafted community farm dining tables or enjoy more intimate seating arrangements, including the popular silo-shaped booths.
Founding Farmers DC restaurant showcases original artwork, including a large flying Pegasus from artist Darla Jackson and our lamb mascot (who changes outfits with the seasons) by Noella Cotnam.
LEED Gold Certified design helps continue to operate as a 3 Star Certified Green Restaurant®, which exemplifies their devotion to aesthetic beauty and sustainability.
Guests are invited to make a reservation.
Located just three blocks west of the White House in the heart of Washington, DC on Pennsylvania Avenue.
Find out why they are the most booked restaurant in the nation on OpenTable.
Post Views: 318