Seagram Escapes Spiked

WWE Superstars Are Coming to D.C. Liquor Stores with Seagram Escapes Spiked — Here’s Why Everyone’s Talking About It

From Capitol Hill to Capitol One Arena, wrestling fandom in D.C. runs deep—and now, it’s got a bold new drink to match. WWE has officially stepped into the ready-to-drink ring for the first time ever, and they’re doing it with Seagram’s Escapes Spiked, the flavored malt beverage brand known for pulling no punches when it comes to flavor.

This multi-year partnership marks a historic moment for WWE—its first-ever licensed alcoholic beverage—and it’s already turning heads across the District. Whether you’re a die-hard Attitude Era fan, a loyal member of the WWE Universe, or just someone who loves a cold can with big flavor, this collab is tailor-made for D.C.’s mix of culture, energy, and edge.

The new Seagram’s Escapes Spiked WWE Series is already hitting shelves all over the DMV—from Columbia Heights liquor stores to Northeast corner shops and suburban carry-outs in Prince George’s County. And with summer heating up, this release couldn’t have better timing.

D.C. Wrestling Fans Get the First Pour

Washington, D.C. isn’t just about politics. It’s about passion—and anyone who’s been inside Capital One Arena on a WWE Monday Night Raw knows the city brings the noise. So it makes perfect sense for WWE and Seagram’s Spiked to roll out this fan-first collaboration in a city that knows how to bring the heat, whether it’s a rowdy crowd at Survivor Series or a packed watch party in U Street.

“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO Group Holdings, WWE’s parent company. “And D.C. fans bring intensity like no other—we’re excited to launch where the passion runs strong.”

Three Flavors That Hit Like a Superkick

The new Seagram’s Escapes Spiked WWE Series isn’t coming in quiet—it’s coming in like Roman Reigns on a title run. The lineup includes three flavor-heavy hitters, each built to satisfy the D.C. palate with serious fruit-forward force:

• Rumble Punch™ – A remix of the iconic Jamaican Me Happy, this knockout mix of strawberry, lemon, watermelon, and guava is the perfect sip whether you’re chilling at a rooftop bar in Navy Yard or hosting a viewing party in Shaw.

• Pineapple Powerhouse™ – Pineapple, cherry, and lime blend into a bold burst of sweet-and-sour flavor. This one belongs on ice at your next H Street block party or afterwork meetup on K Street.

• Slammin’ Blueberry™ – Blueberry and lemon team up for a crisp, refreshing flavor profile that’s as smooth as a well-executed suplex—and perfect for cracking open during a Nationals tailgate or a Capitol Hill cookout.

Each can clocks in at 8% ABV, and they’re now available throughout D.C. and surrounding areas. No mixers. No nonsense. Just bold drinks with serious WWE energy.

Superstars Coming to the DMV

As part of the partnership, Seagram’s Spiked becomes an Official Partner of WWE, meaning you’ll start seeing the brand integrated across WWE Premium Live Events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®. But that’s not all—WWE Superstars will also be making special appearances at local D.C.-area retailers throughout the year.

That’s right—your local beer distributor or convenience store might just become the site of a surprise meet-and-greet with one of your favorite Superstars. Expect exclusive photo ops, giveaways, and maybe even a few promos cut in the snack aisle.

“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience—and D.C.’s incredibly passionate and loyal fanbase,” said Jaime Polisoto, brand director for Seagram’s Escapes. “This city knows how to show out, and we can’t wait to bring WWE energy directly to the fans.”

Belt-Worthy Sips for the District

From the Howard Theatre to the Wharf, D.C. is a city that lives big—and this drink is designed to match that pace. Whether you’re pregaming before a show, winding down on your porch in Petworth, or watching a Pay-Per-View with friends in Adams Morgan, Seagram’s Escapes Spiked WWE Series is the drink that’s made for wrestling fans who also know their way around a great party.

Because in D.C., we don’t just watch the main event—we are the main event.

Raise a can. Pop a crowd. And drink like a champion.