Italy's Amalfi Coast Archives

DC Wants to Taste a Kiss of Pallini Limoncello

Pallini Limoncello Celebrates 150 Years with “Taste of a Kiss” Global Campaign

Pallini Limoncello, the world’s #1 limoncello, is marking a monumental milestone—its 150th anniversary—with the launch of the exciting “Taste of a Kiss” global campaign. This sensory-driven initiative invites Washington, D.C. consumers to rediscover the spirit that has become synonymous with quality, craftsmanship, and the vibrant flavors of Italy’s Amalfi Coast.

The campaign highlights Pallini Limoncello’s smooth, refreshing taste, crafted with passion and kissed by the sun of the Mediterranean. Known for its zesty citrus profile and exceptional quality, Pallini Limoncello transports drinkers to the heart of the Amalfi Coast with each sip. Whether enjoyed straight or mixed into a creative cocktail, Pallini offers a versatile and timeless drinking experience that appeals to both purists and modern mixologists alike.

As Pallini celebrates its 150-year legacy, it continues to honor its roots while embracing the future of mixology. This anniversary not only commemorates the rich history of Pallini but also signals the brand’s ongoing commitment to bringing people together to enjoy a truly extraordinary spirit. Join in the celebration and “Taste the Kiss”—a moment as unforgettable as the drink itself.

"Taste of a Kiss" World's #1 limoncello Pallini

Pallini Limoncello’s “Taste of a Kiss” Campaign: Celebrating 150 Years of Italian Craftsmanship

Pallini Limoncello, the world’s #1 limoncello, is marking a remarkable 150 years of Italian craftsmanship with the launch of its new global campaign, “Taste of a Kiss.” Running throughout 2025, this campaign invites Washington, D.C. residents and beyond to immerse themselves in the vibrant flavors of Pallini Limoncello, bringing the essence of Italy’s Amalfi Coast to life in a bold new way. Central to the campaign is the creative question, “What Does a Kiss Taste Like?”, which will be explored through captivating digital storytelling, influencer partnerships, and curated lifestyle content that highlights the passion and heritage behind the brand.

The “Taste of a Kiss” campaign is designed to connect with a fresh generation of limoncello enthusiasts while honoring the rich Italian heritage that Pallini has upheld since its founding in 1875. Crafted under the warm sun of the Amalfi Coast, Pallini Limoncello offers a zesty, refreshing taste that brings the Mediterranean spirit to every sip.

Pallini is still a proud family-owned business, now led by CEO Micaela Pallini, the fifth-generation member of the founding family. With over 15 years of experience at the company, Micaela made history as the first woman to take the helm, after previously serving as Director and Head of Production. A Doctor of Chemistry, she continues to steer Pallini Limoncello toward new heights, ensuring the brand stays rooted in tradition while embracing innovation for the future.

With its rich history of quality, passion, and craftsmanship, Pallini Limoncello has remained a staple in the world of spirits, and the “Taste of a Kiss” campaign is a fitting celebration of its timeless appeal. The brand is poised for the next chapter in its journey, inviting consumers to experience the legacy—and the kiss—that makes Pallini so unforgettable.

Pallini Limoncello’s “Taste of a Kiss” Campaign Celebrates the Pallini Spritz: A Seasonal Favorite Across the U.S.

As part of its “Taste of a Kiss” campaign, Pallini Limoncello is shining a spotlight on one of the most popular and refreshing cocktails in the U.S. today—the Pallini Spritz. This light and elegant drink has quickly risen to become one of the top three spritz-style cocktails served nationwide, and it’s not hard to see why. The Pallini Spritz, crafted with 3 parts Prosecco, 2 parts Pallini Limoncello, and 1 part water, offers a perfectly balanced blend of zest and effervescence, served over ice in a large wine glass. Its simple, yet refined preparation makes it a go-to choice for everything from casual home gatherings to chic rooftop soirées.

This seasonal favorite has become synonymous with effortless enjoyment, bringing the spirit of Italy’s Amalfi Coast to American homes and bars. To further support the growing popularity of this cocktail, Pallini is partnering with retailers for cross-merchandising initiatives that make it easier for consumers to recreate the Pallini Spritz at home. Whether you’re hosting a lively gathering or savoring a quiet moment with friends, the Pallini Spritz offers the perfect way to indulge in the refreshing, citrus-forward flavors of Pallini Limoncello.

The brand’s emphasis on the Pallini Spritz in its anniversary campaign highlights Pallini’s dedication to both timeless Italian tradition and modern-day enjoyment. This light, refreshing cocktail is quickly becoming a must-try this season, inviting Washington, D.C. consumers to raise a glass to the Amalfi Coast, no matter where they are.

Pallini Limoncello is distributed across the U.S. by Lucas Bols, the Dutch spirits company known for championing heritage cocktail brands. “Pallini is a rare brand that combines impeccable craftsmanship, a rich legacy, and modern appeal,” said Brett Dunne, Managing Director of USA and Canada at Lucas Bols. “We are thrilled to help bring this iconic brand to more consumers and bartenders across the U.S., sharing the essence of the Amalfi Coast with everyone.”

Pallini Limoncello is available nationwide at fine wine and spirits retailers, as well as in leading bars and restaurants across the U.S., making it easier than ever to enjoy this timeless Italian spirit.