Ordering Chinese food in DC? Hungry Panda want to Help
Leveraging their industry-leading delivery services, the Hungry Panda app seamlessly connects food, people and culture.
Hungry Panda goes further with Chinese Food in Vegas
The ‘Golden Panda Award’ is a symbol of excellence in the global overseas Chinese food industry, setting the highest standard for culinary achievement.
It stands as the world’s exclusive international honor specifically dedicated to recognizing restaurant businesses in the food delivery sector. This prestigious award embodies commitment to promoting and celebrating outstanding achievements in the realm of international Chinese cuisine.
Kitty Liu from Hungry Panda
Joe Winger:
We are here today with Kitty Liu from HungryPanda.
Help me get to know HungryPanda.com
Kitty Liu:
Hungry Panda serves a niche market for Asian communities. We were established in 2017, founded in the UK when our CEO and the founding team were studying in Nottingham University.
The platform was born from a very simple, but compelling need experienced first hand, by the founders as international students, struggling to find authentic Chinese food in the UK.
From that outset, Hungry Panda started to really focus sharply on that particular niche market, tailoring our user experience with Chinese interfaces to overcome culture and language barriers.
That’s how our app got started. We are very lucky enough to be growing really fast within the past six years.
Now we expanded into 10 different countries, including: US, Canada, UK, France, Italy, Australia, New Zealand, Japan, Korea, and Singapore.
Joe Winger:
Different cultures, maybe different ways people use their phones, different apps.
What challenges has Hungry Panda faced as you enter the very competitive North America market?
Kitty Liu:
Local regulatory requirements that we need to meet. Every country, every region has different regulations, and especially with food delivery.
The U.S. is actually coming out with all the new regulations lately, therefore that’s one of the challenges as well.
Also intense competition from established local and global brands.
When we entered the North American market, Door Dash, Uber, the giants, had already occupied the mass market. In the Asian food delivery market, we also have competitors like, Chow Bus and others.
Obviously we were the new brand going to the market.
Therefore, that’s the main challenge that we faced. But, we were actually quite confident and, lucky enough because we have a very good team structure. All of our team members have experience opening markets in different countries.
So unlike Uber or DoorDash, when they are opening a new market, for example, North American market and Australian market is very different. People have different consumer behavior. But for us the good thing is, although we are in different countries, we are serving the same type of people, which is the overseas Asian customers, therefore the consumer behavior is rather similar.
Although we have the challenge, it’s easier for us to actually dive in and then adapt in a rapid rhythm.
HungryPanda
Joe Winger:
Is North America the toughest audience when it comes to regulations?
Kitty Liu:
With regulations, we’re talking more towards the drivers, how do we protect them?
Obviously there are minimum standards. Because what we call the “gig economy” is still considered a new industry, no matter what part of the world.
North America, Australia, the UK, all the countries are coming out with new regulations to actually protect this particular industry.
We are all at the same stage, growing from a new industry to a more mature industry.
Joe Winger:
Your company released a food trends report from 2023. What’s the biggest takeaway?
Kitty Liu:
Consumer interest in the authenticity and quality in food.
When you talk about Chinese food in North America or the UK, the first thing you think of is actually Cantonese food because [it] arrived first.
Now we can see all the hot Sichuan hot pots and malatang, all these are more modern and, trendy or more northern cuisine start to really get in the picture. popularity.
This is something that’s blowing our mind as well.
It’s a strong signal to the food industry to really focus on the authenticity, offering high quality ingredients. This is something I think is actually quite interesting.
Joe Winger:
Talking about trends, anything was surprising?
Kitty Liu:
The most popular category is definitely Boba tea. Now, as.
As we can see the hot pot, stuff actually, coming on top of, all this fried chicken, bubble tea and stuff. That suggests our local consumers start to really adapt into a more authentic flavor Chinese food instead of people always ordering honey chicken, spring side pork.
They learn to really understand, oh, that’s you know, Chinese people eat in China, they really start to learn and understand and admire about the spice actually in the food.
This is something actually I find quite interesting.
Joe Winger:
That’s really a big change.
Based on your 2023 report, any predictions for 2024?
Kitty Liu:
The rise in the family demands, so AOV ( average order value) keeps growing. Food delivery is not growing accommodating only for one person, two person, but it’s starting to expand, for more towards a family’s demands.
We can anticipate the age group that actually accepting or keep using the food delivery services actually start to grow and expand as well.
Also predicting new services for delivery companies. We can actually see the trend that many people start to order.
Pick up orders from the app and you can go straight to the restaurant to pick it up without waiting. It’s helps you jump the queue.
When you order a pickup it’s actually cheaper than ordering at the shop itself.
Therefore, this is actually one of the trends that we can see. It’s actually start to grow.
Joe Winger:
How do your users want the experience to go for them?
Kitty Liu:
During the pandemic, everything had to be contactless. Therefore the pickup feature was actually created during that period and blossomed afterwards.
Joe Winger:
Now you just mentioned the pandemic. Your company learned a lot from that experience, like how much packaging matters.
Can you talk a little bit more about what you learned about packaging?
Kitty Liu:
First thing we need to discuss is the difference between Asian food and Western food.
When it comes to Chinese food, generally it’s very heavy on sauces. Therefore, restaurants have to elevate the packaging standards to ensure the food quality can remain consistent.
When you order Chinese food, you expect it to still be hot, to have the best of flavor. Iit often [comes] with soup and if the packaging is not good, it actually leaks.
That has always been a challenge that Asian food delivery faces.
China created a new trend with laminate packaging to make sure all the packaging is sealed and kept warm. That helped the whole industry globally to maintain higher standards.
Joe Winger:
There’s nothing worse than when you get the package to your house and it’s broken, ripped, it’s spilled.
The superior packaging isn’t about looking pretty necessarily. It’s about keeping your food secure.
Kitty Liu:
That’s right. Another thing we have to consider is [being] environmental friendly.
The Chinese food industry has been blamed for using too much plastic to begin with. Therefore, the new packaging uses aluminum.
Sorry, this part, you probably need to edit, The metal
Joe Winger:
So your Hungry Panda app itself has a lot of features. Can you let’s talk through some of the most popular features?
Kitty Liu:
Comparing with other apps, one thing we find quite convenient is that on the front page we have a very full restaurant list with tabs: by distance, by popularity, by discounts, by reviews, by delivery times. So it’s very easy for you to access.
Other apps have the categories but limited restaurants.
Joe Winger:
What’s the best way for an Asian restaurant to make the most of this opportunity of this new food trend?
Kitty Liu:
I think In the age of technology leveraging online platforms for visibility, working with a food delivery platform is definitely one of the ways to help them really engage with consumers.
When we talk about foodies, they are young, they’re always on social media. They’re always online. Therefore, promoting yourself in front of them is very important.
We use our channels to really promote different restaurants to help them to expand their reach within their comfort zone.
Joe Winger:
What’s your favorite food? What would you order on your app?
Kitty Liu:
My favorite food is [the same as] the trend report. Sichuan malatang.
So that shows the report’s authenticity. The audience like the food like a real Chinese person.
The reason why I like the malatang is because not only is it delicious, but it’s actually quite healthy as well.
It’s a hot spicy soup, but you put in fresh vegetables, fresh meat, it’s like you’re cooking your own hot pot
And it’s a very balanced and nutritious meal. Flavorful when you put all these different ingredients into one pot of soup. Brings you more flavors and it’s very fast [to make].
Joe Winger:
What is Hungry Panda’s user coverage look like?
Kitty Liu:
We have about 30 cities covered in the U. S. Obviously, New York, L.A., all major cities itself. I would be more than happy to provide you with the full on city list. We’re in Canada as well and just over 80 cities all around the globe.
Joe Winger:
For the audience who’s watching and listening right now, what’s the best next step? How can they enjoy this app?
Kitty Liu:
If they haven’t downloaded it yet,give it a try.
For new users, we actually have new user vouchers available for them to have a few free deliveries.
You can order to deliver, you can order to pick up it’s very convenient to use, very simple. Obviously we have a much wider supply for Asian food.
Therefore, if you are a Asian food lover, you should have Hungry Panda on your phone.
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DC’s Apéro, Napa’s Be Bubbly, NYC’s Coqodaq: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
Napa’s Be Bubbly, NYC’s Coqodaq, DC’s Apéro: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne
From Napa to DC to Manhattan and just 7 other sparkling stops!
Bureau du Champagne, USA today announced its annual list of the Top 10 Bars and Restaurants where Champagne plays a starring role. The list, now in its third year, recognizes establishments that elevate and celebrate the uniqueness of the sparkling wine that comes only from Champagne, France.
Released in advance of Champagne Day 2024, the list showcases Champagne standouts in every U.S. region. It recognizes restaurants and bars that take special care to offer Champagnes from a wide variety of producers, list them properly on their menus, and serve them with élan.
“We received nominations for spectacular bars and restaurants across the country, and selected from them a list of destinations that embody the spirit of Champagne,”
Lori Russo
Director,
the Bureau du Champagne, USA.
“While these restaurants and bars differ in style, spanning the spectrum from fine dining to fried chicken, they all have one thing in common: they understand what makes Champagne special. For that, we couldn’t be prouder to raise a glass to them on Champagne Day and the rest of the year.”
The full list of this year’s featured bars and restaurants can be found below in alphabetical order:
- Apéro, Washington, DC: Apéro’s list of more than 700 wines places special emphasis on Champagne. The intimate setting in DC’s popular Georgetown neighborhood is an ideal spot to explore an extensive list of Champagnes smartly organized by style.
- Be Bubbly, Napa, Calif.: In the heart of California wine country, Be Bubbly takes care to showcase Champagne with a menu that includes a map of the region’s five wine-producing districts and a philosophy of Champagne as a celebration of life.
- Boiler Room, Omaha: The wine list at this terroir-focused restaurant, originally conceived by a Master Sommelier, offers a broad range of Champagnes at varying price points so everyone can join in the celebration.
- Charleston, Baltimore: The wine program at Charleston emphasizes the special relationship between wine and food. The Champagne list, which spans three pages of its menu, explains the magic of Champagne along with a diversity of tasting profiles.
- Coqodaq, New York: Proving the versatility of Champagne, Coqodaq pairs the sparkling wine with both caviar and its signature bucket of Korean fried chicken.
- Coupes, Dallas: Coupes bills itself as a bar for Champagne. True to its name, its vast menu of Champagnes explains that “Champagne is a sparkling wine, but not all sparkling wines are Champagne.”
- Fizz Champagne & Bubbles Bar, Sacramento, Calif.: Fizz believes in celebrating everyday triumphs with Champagne. Its menus and events elevate Champagne from France and distinguish it from other sparkling wines.
- La Vie, Waikiki, Hawaii: La Vie’s emphasizes farm-to-table dining with French flair, so its large selection of vintage and non-vintage Champagnes creates the perfect complement, and the view is special, too.
- Pops for Champagne, Chicago: Known for its special events, tastings, Champagne education and a vast list of Champagnes of every style, Pops has been dazzling Chicago with Champagne since 1982.
- Sexy Fish, Miami: The extraordinary interior of this Brickell restaurant is matched only by its extensive list of Champagnes both accessible and rare.
For more information on Champagne Day or to find an event near you, visit champagneday.champagne.fr. More events will be added in the near future, so check back often.
Bureau du Champagne, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association representing the houses and winegrowers of Champagne, France. The Bureau works to advance the CIVC’s mission of defending the interests of the Champagne appellation worldwide through education and advocacy. For more information, visit us online at www.champagne.us.
DC to TX for Gin: Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Self-made Billionaire John Paul DeJoria acquires Waterloo Gin
Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care, has announced the purchase of Waterloo Gin, the first gin brand distilled in Texas.
Developed by Treaty Oak Distilling in Dripping Springs, Texas, near Austin, Waterloo Gin was launched in 2009, named after Austin’s original name – Waterloo – before the city was rechristened in the 1830s for Texas pioneer Stephen F. Austin.
Waterloo is known for its exceptional quality, craftsmanship, and unique flavor profile that blends fruits and botanicals that perfectly capture the Texas Hill Country.
The brand’s flagship Waterloo No. 9 Gin (94 proof) is crafted in the New American style, distilled with nine local botanicals including lavender, grapefruit, and pecan. The other expression in the Waterloo portfolio, Waterloo Antique Gin (also 94 proof), spends two years in first-use medium char American white oak barrels, matured under the hot Texas sun to develop rich wood flavors that complement the herbal notes of the base Waterloo No. 9. Both Waterloo Gins are naturally 100% gluten, carb, and additive free.
“Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy,” says DeJoria, who founded Patrón Tequila in 1989 and built it into a $5.1 billion business when it was sold to Bacardi in 2018.
“I’m very honored for the opportunity to help grow this incredible brand, and share Waterloo Gin with more bartenders, retailers, and consumers all across the country.”
The company will be led by CEO Justin Meigs, who was previously an original member of the Empress Gin executive team that launched and grew the brand to over 260,000 annual case sales in 5 years, prior to the company’s exit in 2022.
“I’m incredibly excited about this new chapter for the Waterloo brand, now in the capable hands of John Paul DeJoria and his talented team of spirits industry veterans,” says Daniel Barnes, the founder of Waterloo at Treaty Oak. “Their deep industry experience and passion for cultivating and growing brands gives me great confidence that Waterloo will continue to flourish and reach new consumers everywhere.”
Though the recipe, production process, and brand name for Waterloo Gin will not change, the brand packaging and imagery will undergo a comprehensive refresh, with expanded national distribution, early next year.
Currently, Waterloo is available through Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida.
Additionally, customers in other states can purchase Waterloo online at www.waterloogin.com/shop-gin.
DC Seizes Tonight: Larceny Kentucky Straight Bourbon Whiskey
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”
Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.
The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.
Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight” Screenshot
The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.
On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.
The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.
The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.
Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.
The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.
LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.
BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.
Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.
Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.
Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.
Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.
ABOUT LARCENY BOURBON
The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.
Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.
Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.
Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F
or more information, please visit www.larcenybourbon.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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DC Foodies: Manhattan’s La Grande Boucherie Chef Maxime Kien Reveals the ‘Simple Secret’ to a Great Dish
Manhattan’s La Grande Boucherie Chef Maxime Kien Reveals the ‘Simple Secret’ to a Great Dish
Chef Maxime Kien is the new Executive Chef of NYC’s The Group, responsible for La Grande Boucherie, Boucherie Union Square, Boucherie West Village, Petite Boucherie and more. And by the end of 2023, they’re launching even more restaurants.
But today’s conversation is about bringing the most flavor out of a plate’s ingredients
Chef Maxime Kien explains:
To me, the simpler the food on the plate, the harder it is to make. The food we see in some restaurants right now is over-complicated.
Too many ingredients, too much mixing of flavors and sauce and garnishes. [Instead,] try to stay true to what you’re trying to achieve.
Executive Chef Maxime Kien
Let’s say you’re doing a scallop. Cook the scallop properly, season it properly, don’t try to hide the flavor of the scallop with something which is gonna be overpowering and then you’re gonna be left eating something and not being able to recognize what you have in front of you.
Not looking at it and saying, ”What is that?”
Everybody thinks cooking fish is easy. No, it’s actually really technical because the second you over-cook it, the fish is worse.
The key is being able to take something nice, season it properly, cook it properly and make it the star of the dish, with something that is going to complement it.
A nice sauce is as simple as that. That’s what we are trying to achieve here, not try to be too complicated.
La Grande Boucherie is the number one booked restaurant in New York City. I think we’re in the top five in the USA as far as the volume that we do.
There are some items, like I will not put a tomato salad on the menu in December, even if we can find them. I want to make sure that I follow the seasons and follow nature. So tomatoes will come for summer.
In spring, you’re gonna have spring pie and try to stay true to the roots and try to stay true to seasonal things.
I wouldn’t put whole vegetable bread in the midst of summer because that’s something that you serve as food with venison in fall and winter. Mushroom season is mushroom season. Don’t try to do things ’out of season’ because the product is not gonna be the best. So if the product is not good, I don’t want to serve it. I’d rather not put something on the menu rather than put something on the menu that’s not gonna be to our standard. I don’t wanna do that.
Tell us about the next steps of NYC’s The Group launching several restaurants throughout the United States
The company [The Group NYC] started about 11 years ago with the vision of Emil Stefkov, the owner. He opened the first restaurant and the company grew pretty quickly after that.
The company almost quadrupled its size within a few years. Then because of Covid, everything was touch and go. But now we have a few projects coming up. We have Miami, Washington DC and Chicago. We’re gonna add another eight restaurants to the portfolio. We’re gonna double the size of the company within a short amount of time.
Well, there’s a lot of moving parts between developing the kitchen and having a look at the plans — we need to do this, this is where the pantry needs to be here. You know, and they’re talking about many developments and research and the staffing. There’s so many components. It’s not only like ‘We’re gonna open the restaurant.’ There is so much work behind that. You’re looking at the location. You have to think back to seasonal and local [ingredients and menu].
It’s all different food scenes. Even if you have core items from the menu, because they’re your identity, you have to look at every single location as an almost separate entity and be able to say, ‘This dish might not work over there, but it’s gonna work right here.’ So develop all of that and being thoughtful about everything.
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Style, Flavor, Awards: DC’s Favorite New Wine has a Secret
Style, Flavor, Awards: DC’s Favorite New Wine Jøyus non-alcoholic wines has a Secret. Not just for #SoberOctober, but its award-winning tastes help you celebrate all year-long.
Jøyus non-alcoholic wines not only taste like wine, but great wine. With the industry awards to prove it.
Recently I sat down with Jøyus leader Jessica Selander.
This conversation has been edited for length and clarity. You can find the full, un-edited conversation on our YouTube page.
Can you give us a personal story, maybe that includes the celebration of wine, if you have one?
Jessica Selander: The story is very personal and the funny thing is I get so nervous before talking about things because when I started Joyus, I did not originally [think about] doing things like this, being so face forward.
I thought I would create a product that I was really excited about. Eventually I came to realize, how do I do that without telling the “why did I do it?”
The whole reason that Joyus exists and it influences everything I do is because I’m sober. I quit drinking alcohol 17 years ago now, which just feels like a fantastical amount of time.
For me, it’s been very rewarding. I’m very glad about it. But it was definitely something that was really hard and very personal. It wasn’t something I shared about publicly. So that’s also why this is a journey of getting comfortable talking about my sobriety, my recovery.
I like the taste of wine. I like beautiful glasses. I like the smell of wine. I love the community and people; and hanging out and celebrating. It literally says ’let’s celebrate’ on our bottles. How great sparkling is for summer, but sparkling is such a happy thing.
You know what I mean? Something good happens in your life and people are like, let’s celebrate. Let’s pop some bottles. New Year’s Eve is such a beautiful idea of let’s start over. Whatever happened last year, whatever terrible things went down, there’s a brand new year.
It’s a new idea that we can celebrate either that past year that was good or celebrate the potential of a new year. That’s going to be better and that’s sparkling.
And for me, I didn’t have any options.
I started Joyus nine years ago. People ask me how long the company’s been around and we launched about two years ago. So it took me a very long time to figure it out, to save up the money to do it because as you can imagine, nine years ago, people thought it was crazy.
They’re like, ‘That’s a terrible idea. Nobody wants that’. And I’m like ’I want it’.
Having quit drinking, I had a lot of friends that also didn’t drink. I had a lot of people in my life too, who were just light drinkers – could give or take alcohol. Then I have two kids and there’s a huge percent of the population that quits drinking for nine months [because they’re pregnant], sometimes even longer.
You can get into medications, you’re not supposed to drink on it. Anxiety medication, not supposed to drink on it. Heart medication, cancer treatments. There’s a lot of medical stuff too, that you could go down the list.
So I get a lot of people now who are like, ‘Oh, it’s not alcoholic. It’s trending.’ And that’s a thing now.
Early on in my sobriety, I actually used to drink a lot of soda pop out of glass bottles, and then eventually discovered non alcoholic beer.
Non alcoholic beer is definitely having a really cool movement right now. There’s so many different options for non alcoholic beer, but the beer has always been around.
I was like, this exists and it tastes like beer. What’s up with non-alcoholic wine?
There was one sparkling [non-alcoholic wine] in the entire country and that’s all you could find. There was one white and there was one red and that was it.
For me these options were really sweet. They were very affordable, which is nice, but they didn’t have the complete experience that I was going for. I wanted non alcoholic wine that tastes like wine.
I wanted something that I could bring to a gathering and bring to a get together and have it feel appropriate and look appropriate and just look like everybody else’s [alcoholic] bottles. Smell like everyone else’s bottles that you just wouldn’t even know that it was non alcoholic until you saw it on the label. And that’s what I did.
So after trying to find it for forever, eventually I was like, I’m going to do it myself. And I had no idea that this whole sober curious, non alcoholic world would take off like it has at exactly the right time.
So part of me is very frustrated that it took so long. But part of that too, it was like saving up the money to start the company.
This is a bootstrap company. I like making my own decisions. A side effect after getting to this point is I’m 100% in control of all the decisions, which also means that I can control the quality because [it] is incredibly expensive to make.
Let’s talk about your sober story. What it means to you, how you got there, what your mission is, how that helps others.
Jessica Selander: So for me, I can’t drink alcohol. What happens when I put alcohol in my body is that I make decisions I don’t want to be making.
I tried a lot of things. I tried cutting back and it didn’t work. I tried replacing [the drinks and that didn’t work].
My life became pretty chaotic.
I stopped drinking and once I get my life in order, then everything will be fine. I can drink again.
Then after not drinking for a period of time, I was like, Oh, you know what? There’s actually something to this and it’s something deeper and it’s probably the best thing I ever did, honestly, in my life.
I would not be the person I am today on the inside if I had kept drinking.
I have a wonderful spouse and I’ve got amazing kids and I’m able to be a parent and be a person and do that clear eyed and there’s a lot of my upbringing was not the most positive.
Sober curious, it’s a hashtag now.
I’m not saying alcohol shouldn’t exist. I’m not that kind of person whatsoever.
On a personal level it is so exciting to see other brands pop up. The first time I tried non-alcoholic tequila, it blew my mind. It was amazing. The spirits are interesting because some people build it up from science and some people are de-alkalizing; taking the alcohol out.
So that’s the really interesting thing about this. Normally spirits are completely separate from wine, which are very separate from beer, but in non-alcoholic, we’re all in the same swimming pool and everybody’s doing it differently and everybody’s got their own take and you can try one non-alcoholic whiskey and it’s incredibly different from another one.
Community not competition is one of our core values. Normalizing non drinking is a big one. It’s not necessarily replacing alcohol either. I’ve talked to people in the wine industry who are very offended by the idea of non alcoholic wine. I’m like no, it’s backwards. You’ve got it backwards. Non-alcoholic wine is a love letter to wine. You love wine so much that you still want to have it. You just can’t have this one piece that’s in it [the alcohol], but I want everything else.
I want to cheers that glass with other people. I want to drink that red with a really strong stinky cheese. I want to pop that celebratory cork. I want to Rose all day. I just can’t.
I think that wine is very important culturally. It’s so interesting historically. The process is this fascinating mix of art and science. I love everything about it. Getting deeper and deeper into it too, because I want Joyus to be around for forever and I want to make the best possible non-alcoholic wine.
There’s so much stuff to perfect that I could spend the next 50 years just working on non-alcoholic red – period.
You mentioned you’re seeing other competitors in the marketplace. How many different ways are there to make non-alcoholic wine? Are some ways higher quality than others?
Jessica Selander: I can give tips. Our wine is a dealcoholized or alcohol removed wine, which means it’s gone through the whole winemaking process.
It’s aged, it’s fermented, and then we have removed the alcohol from it. Our bottles also say it’s non alcoholic. Sometimes you’ll see a bottle in the store and it just says non alcoholic on it. It doesn’t say dealcoholized or alcohol removed. They’re interchangeable. That means it wasn’t fermented.
So if you’re looking for a wine that is really going to taste like wine or have that fermented taste, look for dealcoholized or alcohol removed.
[Look at the label on the bottle] look for dealcoholized or alcohol removed, because it could say that it’s a non alcoholic red or a non-alcoholic grape [varietal] and it might just be a juice, that hasn’t been fermented or ages but comes in a wine bottle.
What are your goals in the present moment and in the near future to help your company continue to be a leader in the industry?
Jessica Selander: I think goals are accessibility. Normalizing sober drinking. Making [non-alcoholic bottles] easy to find. We do ship off our website, which is great. We’re shipping from Seattle. We ship everything ourselves. If you’re out East, it’s going to take four or five days to get to you.
Also starting to talk to restaurants, getting into more restaurants is a big one. I’ve had anniversary dinners with my spouse and I’m drinking an Arnold Palmer.
I’m calling restaurants and I’m calling grocery stores and they’re still really skeptical that it can be good and that people want it.
Do you think it’s just audience reaching out? Is there a tipping point?
Jessica Selander: Yes, that really helps having people being in a restaurant and saying, “Hey, what do you have that’s an alcoholic?” Because restaurants are saying nobody’s asking for it.
Here I am double digit sober and I had never gone into a restaurant and asked for it.
I would look at the [menu’s] non alcoholic section, which is always juice, soda pop, iced tea and stuff. If it’s not on the menu, I would never ask them for anything. Here I am for over a decade, not telling them that I want this thing. So we started doing more education on social media and online.
If you walk into a restaurant, ask them “What do you have that’s not alcoholic?”
Just pregnant people alone. There’s a large percentage of the population.
Is there science that says a pregnant woman can drink this and have zero concerns?
Jessica Selander: Yes. So this is super interesting. In the United States we’re the most strict in terms of alcohol. If you go to the UK, they have different, actually higher limits for how much alcohol can be in something. The US’s rules come from prohibition when you can’t sell, make, transport alcohol.
The government said once it gets under 0.5%, it’s not alcohol anymore. So that’s where that number comes from and sometimes people see it and say, “Oh, there’s a little bit of alcohol in this.”
There was a study done in Germany where they tested a lot of grocery store items. What they found was there’s a lot of stuff in our grocery stores that had a little bit of alcohol in it. Very ripe bananas, which we feed to toddlers have some alcohol in them. Orange juice is another one.
American hamburger buns. But it also makes sense, bread, yeast and we have more sugar in our products, right? Bread actually has more alcohol than people realize.
Let’s talk about your wine’s flavors and aromas and the winemaking process to get there.
Jessica Selander: I knew what I wanted and I was incredibly picky about it.
We launched with the sparkling white and the sparkling Rose’ and people were asking for a Rose’ with no bubbles.
I thought it would be easy. It was not easy.
Stills are very different from sparkling. I’m a balance of “I know what I want. I’m going for this thing and very focused”, but then I’m also balanced with listening. So we do a lot of focus groups. I do want feedback. I do want opinions.
We were working on it. Everyone’s saying it’s good, it’s great. But I didn’t think it was good enough. We were supposed to launch it in summer and I pushed everything back. Back to the drawing board.
What if we did this? What if that? Talking to people, reading science and chemistry books
Was it like working for the right blend?
Jessica Selander: It’s tweaking so many different things and pieces in the blend. But it doesn’t always work out. If you tweak a blend, sometimes other notes will come forward that you’re not expecting, or sometimes you’ve diminished things that you didn’t intend to diminish.
The still Rose is a great example, it didn’t have that click and so I just kept working on it. And that’s the one that won Double Gold and Best in Class in the San Francisco International Wine Competition, which is one of the biggest and oldest blind tastings in the world and the biggest and oldest blind tasting in the U.S.
Can you share any details and lessons you learned taking on the world of winemaking?
Jessica Selander: There’s so many things. We’re not just making wine. We’re wholesale, we’re distributing, we’re direct to consumer. We have so many different facets.
I could talk for hours about how our wines are very low in sugar and they don’t have the alcohol in them. So our [bottles] probably freeze easier than anything else on the market. So shipping during the winter.
I’ve had conversations with other non alcoholic people too. Everybody’s doing it differently and that’s the hard part too, where I feel like there’s a solution for every problem.
We’ve gotten better and better at winter shipping, but it’s not quite there yet. Figuring out what can we ship in that’s going to have thermal protection, but isn’t going to contribute a ton of garbage. We’ve got the most eco-friendly, innovative winter shippers. They’re made of corn.
They’re expensive as hell, but it’s better than styrofoam. We have to keep everything under 50 pounds for UPS and 12 bottles of sparkling is 51 pounds in these corn shippers.
That thermal protection is still not enough, so we added heat packs.
Let’s talk about your wines.
Jessica Selander: We have four varietals. We’ve got our sparkling white, a sparkling Rosé. Still Rosé, a Cabernet Sauvignon. I love our red a lot. The reds are hard. They’re the most complicated; red wine has the highest alcohol content to begin with.
What flavor notes should we be looking for?
Jessica Selander: It’s definitely an American Cab. More fruit forward. It’s not grape juice. It’s fermented, it’s aged in American oak so you’ll get some green-ness to, like forest floor. The longer it’s been open the more tasting notes you’ll get. I like it more and more throughout the week because the fruit notes settle down. Black currant, cherry, some leather
The still rosé, watermelon, a nice floral to it.
Sparkling rosé. Slightly floral. Some orange blossom to it. Blackberry, but some people say raspberry. Some people say strawberry. They’re very summery
I think sometimes tasting notes feel in excess because we all taste things very differently.
Our audience is foodies. Let’s talk a little bit about some of your favorite meals that you think would pair that your favorite pairings with your wines
Jessica Selander: I bake. I come from a big family, so I can pretty much cook anything.
I heard someone say one time that baking was more science. And cooking was more art and I do agree with that.
Let’s talk about the wine competitions. How you see them, what the experience has been like, and of course, what their results have been.
Jessica Selander: I did not know that competition was as big of a deal as it is [which was a blessing]. So what happened was I was beating my head against the wall being like, “They taste like wine!” And my brother said, nobody believes you. You have to enter them into wine competitions. You need to prove to them in their own landscape that you belong there.
So, here’s this competition. The first one, the sparkling rosé won gold and sparkling white won bronze.
Then I looked deeper into what the competition was [and realized it was the acclaimed San Francisco International Wine Competition & World Spirits Competition ]. It was a blessing because I think I would have been scared to do it. Then [next year] I do it with the Still Rose and the Cab. Then hearing back, you’ve got the highest a non-alcoholic has ever gotten and you’re Still Rose is the best non-alcoholic wine of any varietal entered from all over the world.
I was only wondering if it was even going to place, and here it ends up winning the best.
I was at a grocery store [today] I’ve been trying to get into for two years where the head buyer won’t even try it. So it’s [frustrating] but the more of these awards that we stack up, at some point in time they have to not ignore it. They’ll be like, Oh, this is a real thing.
We haven’t [hit that goal], it’s not normalized yet. We’re in over 300 stores and in almost in every state.
If you want more non-alcoholic near you at a restaurant and grocery store, what are the step-by-step, simple direction
Jessica Selander: This is super easy for people.
So if there’s a grocery store or a local market that you shop at already, you just go into the wine department and say, “Hey, what non-alcoholic wine do you have?” And let them know you want it. Verbally say it
It’s the same thing in restaurants. I do it myself now too, where I get the menu and I’m not seeing what the stuff on it. And I just ask and say, Hey, what non alcoholic stuff do you have?”
Tell us how we can learn more about Joyus. Shopping and following on social media.
Jessica Selander: So all of our social media stuff, our website is DrinkJoyus.com. Our Facebook, our Instagram, our TikTok are all DrinkJoyus
And on the website, there is this Find Joyus store finder map. So you can look on there and find us closest to you and working hard to add new stores pretty much weekly and email, email us. There’s a contact form on the website. Email. If you’re like, Hey, there’s a store by me. I want them to carry you. Email us. And we will call them and we will try, we’ll do our best and we’ll call them again three months later and we’ll call them again.
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DC Horror Lovers: Invite Your Foodie Friends over for Horror Movie Night CookBook
It’s Scary-Delicious! Invite Your Friends over for Horror Movie Night Cookbook written by Richard S. Sargent and Nevyana Dimitrova (Photographer).
Sixty deliciously deadly recipes inspired by iconic slashers, zombie films, psychological thrillers, sci fi spooks, and more.
The Horror Movie Night Cookbook on sale now
Horror Movie Night Cookbook can be found at any local bookstore or online Barnes Noble, Amazon. Follow the Horror Movie Night Cookbook Instagram.
Horror Movie Night Cookbook written by Richard S. Sargent
Author Richard S. Sargent joined me for a conversation about food, cooking, horror movies and Halloween. The below conversation has been edited for length and clarity. Find the full, un-edited conversation at our YouTube channel.
What inspired you as far as horror movies go? What’s your all time favorite horror?
Richard Sargent: Wow, that’s a tough one. Yeah, so I would say my all time favorite horror movie is Scream. It’s what got me into diving deeper into horror. My mother actually got me into horror when I was a kid, we would watch a bunch of the old ones after school and that sort of thing, but as I started to discover the newer ones on my own, Scream was the first one that really showed me that there’s more to horror than just blood and boobs.
You’re a filmmaker, an artist, an author, many things. Tell us a little bit about your journey
Richard Sargent: I went to school for theater and film and acting. As most people do New York or LA, I chose New York. I did that for a while. I did a couple of my own indie horror films as well. And then as I was trying to figure out what I wanted to do.
As a side project, because you have to have a side project when you’re trying to break into that field. I thought I love cooking. I love experimenting. I love being creative. Let’s take some culinary classes. So I was gifted some culinary classes and it was really great. And I thought, okay, great. Now I’m going to go work in a kitchen. But the more I thought about that, I realized I would hate it if I had to do it as a day job. I would hate cooking. I put that on the back burner and focus more on the theater and film and all that.
And just kept plugging away at that. When I moved to the West Coast, I became artistic director of a couple of theater companies and had some plays published, that sort of thing.
So my writing and my directing was starting to take off a little bit. I had a little more free time to go back to the cooking thing that I was looking forward to doing. And the way this came together is that I was doing a play with some friends and we were chatting we actually were doing the play, The Woman in Black, and we were chatting about horror and horror films and they felt the way I felt about them initially, that they’re all just and I just couldn’t have that.
I’d seen so many great ones that have changed my life and had so many positive messages. Because horror movies are basically about the outcasts winning. I felt like I’ve been an outcast my whole life, so I could really connect to them. So I started showing them the ones that I thought were important.
I started with my favorites and then dug deeper into the ones that I felt. Told really great stories and had really great messages through these horror movie nights where I would pair an appetizer, a dinner and a dessert, each with its own movie and we would do three movies a night and we would do this every couple of weeks.
Can you talk a little bit about this book’s undertaking and 1-2 lessons that you learned from that process?
Richard Sargent: Absolutely. Yeah, it really was an undertaking. When I started these nights, these horror movie nights myself I just thought they were going to be fun. I just thought we were all going to have a good time.
Then about halfway through, maybe about five or six nights in, my friends were all like, what are you going to do with this? I’m like, what do you mean? We’re just having a good time. And they’re like, no, other people are going to want to do this. I’m thinking about what can I do with this?
Maybe I can start an event service and cater these nights myself? But ultimately I chose to do a book because it’s more accessible and it’s more fun. You get to do it in your own home and invite your friends over and it makes for a much more fun evening. Once I decided that it was going to be a book, it took about two years to compile it all into book format. Retake some pictures, that sort of thing, get it all ready for my copy. So I self published it two years ago and then it got picked up.
So the version that you have and that we’re talking about today is the version that Ulysses Press put out about another year or so later.
So it was about a five year process from the first horror movie night, all the way to the book that, that we’re talking about today.
If I have any tips for people, find what makes your idea stick out. What about your idea do people want to know, be authentic about it and just keep plugging away at it.
You’re going to get frustrated. Move on to another project, take a walk, do something else. And come back when the inspiration strikes, but never force anything. That’s my big thing. You can’t force inspiration or you’re not going to end up with the best product that you could possibly have.
From the five years ago first draft to Ulysses Press version now, how close is the finished product compared to your original vision?
Richard Sargent: It’s very close actually. A lot of things that were changed were just improvements on the pictures. Things are worded differently, more clear, more consistency throughout the book.
Ulysses was really great with the editing process. They kept a lot of what I wanted to do with the book and the whole spirit of the book.
There’s millions of horror movies out there. How did you go from a million down to 60?
Richard Sargent: It really had to just speak to me. It had to be bigger and better than the average horror film. Or at least I had to view it that way.
I studied horror and I studied film throughout my life. I can grasp the difference between your average horror film and something that’s trying to influence the viewer in some way. And those are the ones that I tried to put into the book. I know that 60 is not a lot and that’s why there will be more books hopefully.
I thought it would be a fun start to break newbies in. So rather than just hitting every classic that you can think of: Exorcist, Jaws, I picked a lot of classics and mixed them in with some newer things that had more up to date themes and up to date comments on society, like The Conjuring and The Descent, movies like that.
Not everyone seeing this is a huge horror movie fan. Can you give us any tips or ideas about what makes a really great horror movie?
Richard Sargent: I think it all starts with the characters which then reflects on the script. So if it’s a really well written script, it has characters that A) you care about and B) are telling a story within a story, basically, by living through their story, they’re telling us how we should be living our lives. Of course, we know that because of Scream and movies like that, we know the rules of horror.
Don’t don’t say “I’ll be right back” and all that kind of stuff.
But beyond that, there are things that make a horror film great. It’s a lot of really great being on the side of the outcasts. So if you think of movies like Frankenstein a lot of people will say that the monster is the monster, but the monster is not the monster. The society not accepting the monster Is the real monster.
That’s a film that tries to show us how to accept people who are not like us. Some people may say that science is the monster. I am not that kind of person. But, there’s the commentary in that film too, that maybe we shouldn’t do everything that we are able to do with science.
For queer culture and women’s rights we have films like Hereditary that dive into dealing with grief.
As long as your characters are doing something important, they’re not just playing with a Ouija board, or running into a shed full of chainsaws. As long as they’re making smart decisions,, I think it elevates it to the next level, movies like The Exorcist, obviously, more recently, I thought Barbarian just from last year was outstanding, just in that way of telling the story, that was creative to me.
Ones that stick with you forever. Jaws, a lot of people didn’t want to go in the water after that.
We have a very dinner party kind of an audience. Do you have a favorite kitchen gadget?
Richard Sargent: Yeah, so I had to cook these meals. There were actually some other recipes that I worked on too, for these films that I didn’t put in the book. Everything is trial and error in the kitchen. So I cooked several of these many times until I found the right measurements of everything.
It was a long process in the kitchen, but a fun one, of course.
Maybe it makes me basic, but my favorite kitchen gadget is the slow cooker because you can do so much with it and you can step away from it and work on other things while your main meal is sitting there for hours.
Are there 1-2 recipes in the cookbook that you want to point out?
Richard Sargent: As I like to start any meal, let’s start with dessert. I would say I’m super proud of the pavlova from Cabin Fever, if you’re familiar with the movie. The dish is called The Close Shave, and it is a pavlova with Chantilly cream inside and berries on top, berry compote on top, and it just drips through a bloody wound.
I’m pretty proud of that one, and I got a lot of great feedback. I still have my friends from that horror movie night talking about it all the time.
Another one I’m super proud of is the paella from Broken Lizard’s Club Dread, which is an overlooked horror comedy. Basically, Coconut Pete runs this party island and he has his own special paella, Coconut Pete’s paella, which I tried to recreate with his secret ingredients and I thought it came out pretty well, so I’m pretty pleased with that one as well.
Let me see, appetizers. One that was fun was just coming up with the popcorn for Scream. I tried a bunch of different flavors and a bunch of different ways of doing it and it’s one of the ones that I feel is a recipe, but also a hack. An easy way to pop bagged popcorn and put flavoring on it.
It’s a good one to show that anybody can do what’s in this book. You don’t have to be Martha Stewart to be able to create what’s in this book, recreate it.
When the book first arrived, I was sitting in a room with teenagers and as old as people in their 70s, so it’s quite a range and we were all having fun with it.
As an author, as a creator, how does that make you feel? Was it designed to be a communal experience?
Richard Sargent: Putting things out there always makes me nervous. The feedback that I’ve been getting, hearing people, seeing pictures from people doing their own horror movie nights or just recreating the recipes or just on podcasts and things talking about the clever titles and all that kind of stuff it just makes me feel so good because I was worried that maybe this is just a “me” thing, like I’m just this weirdo super into horror and food. It’s good to know that I’m not. The whole horror community, the whole film community is into something like this.
They they can entertain, they can bring their own friends over. They can be the star of their own show. It speaks to everybody.
Since you are the Horror Movie Night Cookbook expert, can you give us some tips and advice for our next movie night?
Richard Sargent: I’ve done horror film nights where we just all get together and we eat the food and we watch the movies.
I’ve done one’s where we play extra games other than the drinking games. We have costume contests. It’s really how far you want to go into it.
But I would say start early if you’re going to use some of the recipes in this book, start early because there are many things that could go wrong especially if you’re not used to cooking and there are things that could go wrong, things that could burn things that might not set the way you want them to.
Have extra ingredients on hand.
If you don’t like a movie that the recipe is paired with, think about how that recipe could go with another more you like more?
Have fun with it and try it all.
How can we elevate the experience to a Superbowl Sunday level?
Richard Sargent: Definitely add costumes. Decorate. Fog machines are always fun. Pick the ones that pick the recipes that can make it a more social evening. Maybe ones where you add your own stuff to them. Like the one for Cujo is like a burrito bowl, essentially, so that people can add their own ingredients to it. That gets people up and mingling and having a good time, definitely play the drinking games, but be careful because the drinks are strong.
It’s Halloween season right now. When is the best time of year for the Horror Movie Night Cookbook?
Richard Sargent: All year. There’s no set time. Horror has so many stories to tell. A lot of them are very important that you can watch them all year round.
Get in that spirit all year round. I think that people don’t give horror the credit that it deserves. There are a lot of great films out there that even people that don’t love horror will like. Those are the ones I think we should be talking about. Horror should always be part of the conversation.
A lot of horror films are set throughout the year, so if you wanted to do a horror movie night for Valentine’s Day, you’ve got plenty to choose from, It’s not just for those of us that like to get dressed up one day a year. It’s all year round.
As we wrap up, any final message you want foodies or movie lovers to know about you or this book?
Richard Sargent: I would just want them to know that I really did put a lot of thought and heart into everything that they see in this book. I really didn’t just say, Oh, wow, let’s come up with some gimmicky-looking cookie or something. These aren’t decorations. This is real food and real thoughtful recipes that are inspired by things that happen in the film, things that they eat, things that they do, places they go. For example, in The Descent, they are supposed to be spelunking in the Appalachian mountains. So I used a local dish from the Appalachias as that recipe. These are not just Halloween decorations. These are actual recipes that you can enjoy any time of year. But watch the movie too. So yeah, I would just want people to know that don’t expect cutesy little Pinterest ghost cookies. That’s not what you’re going to get. You’re going to get real recipes like you would in any cookbook. This just has the horror edge to it as well.
Where can we learn more about you? Tell us the website, the social media
Richard Sargent: The book can be found at any local bookstore or online Barnes Noble, Amazon.
If you want to learn more about me, or just maybe get bonus recipes every now and then on my Instagram you can follow the Horror Movie Night Cookbook Instagram, or my own personal one, @rsargent83.
Tell me what you like. And if you host your own, tag me in that sort of stuff. I’d love to see how your recipes come out, what you would change. I’d love feedback. If you do try any of this, please contact me online and let me know what you liked and what you didn’t.
