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DC Deserves Amazing Summertime wine! Trivento launches #TheFirstWhiteMalbec with Winemaker Maxi Ortiz

DC Deserves Amazing Summertime wine! Trivento launches #TheFirstWhiteMalbec with Winemaker Maxi Ortiz

There’s plenty of “other” product launches and then there’s Trivento’s Sunset Cruise launch for The First White Malbec.  Clearly, Trivento is very excited.

NYC wine and food experts board the luxury yacht, from 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina.

 

A handful of NYC and East Coast wine and food experts board a luxury yacht, built in 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina.  On-board, best-selling wine authors, top wine media, and NYC’s food and wine critics.

 

 

As we set sail, our wine glasses are filled with The First White Malbec in the world, produced by Argentina’s Trivento and Winemaker Maxi Ortiz.

 

 

It’s easy to be taken by the moment.  You look up and see the majestic NYC coastline.  Look around the yacht, even the most local New York cynics have their jaws agape.  It’s just breath-taking to see.

 

 

Moments later, the crew aboard the Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers to pair with Trivento’s White Malbec.

 

Ventura Sailing Team at NYC for Trivento what malbec launch

Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers

 

We sail through the bay, passing the Brooklyn Bridge in the distance, coming up on Governor’s Island and of course, The Statue of Liberty.

 

Passing along the Brooklyn Bridge

Why Trivento’s White Malbec is a world-class Innovation

 

For over 150 years, Malbec has been grown widely throughout Argentina. Its deep purple color, rich aromas of plums and red berries.  It’s perfect for smooth, supple red wines.

The fact that Winemaker Maxi Ortiz dares to take an incredible red wine and turn it into a white wine, shows world-class innovation, confidence and vinification prowess.  But as we’ll learn further below, it wasn’t an easy process.

Ortiz later explains in detail, it took 4 years of trial and error.  Getting closer and closer, but not perfect enough for him.  What we taste today is a culmination of his efforts and lessons.

 

What does Trivento’s White Malbec taste like?

 

By now most of us on the yacht have had a second taste of the wine.  It’s opening up and blossoming beautifully.

The color is surprisingly clear, crystalline.

The nose has aromas of white peach, grapefruit, subtle hint of red fruit.

It’s a very easy-drinking wine.  Especially in the summer.  The mouth has a refreshing acidity, light body. Notes of green apple.  Pairs beautifully well with the seafood and light chicken dishes served here.  I could also see it with a garden salad, caprese or sushi.  Be daring and try it with BBQ as the acid will cut into the fatty meat.

Hearing from Trivento’s Team, Juan Jose Gil

 

Juan Jose Gil directs the Trivento brand in the United States. 

He explains that Trivento was founded in 1996 by the group Concha y Toro.  It was the first time they left Chile to make an investment outside of their origin when they chose Mendoza, Argentina.

They started with a very small vineyard of 154 hectares. Today these Malbec experts have 12 vineyards in four different valleys and over 1,764 hectares of vines.   They offer Malbec at every price point and every value tier.

The company has three pillars: Innovation. Sustainability.  Excellence.

From Juan Jose Gil’s explanation, all 3 pillars are thriving together as we sip their most innovative wine, from grapes farmed on their sustainable vineyards, enjoying its excellent quality.

Trivento Winemaker Maxi Ortiz playfully posing with the Statue of Liberty

Winemaker Maxi Ortiz playfully posing with the Statue of Liberty

Winemaker Maxi Ortiz Reveals His White Malbec Process

 

Ortiz has been working at Trivento since 2006, helping to build it into the fourth biggest winery in Mendoza.

2019 was their first vintage of Trivento White Malbec.  But it’s come a long way from what the world is tasting today.

However, for him, it’s a very special wine for more that just the innovation it represents, but also a positive impact on society:

“Sales from this wine

go to a scholarship program that helps students

with low economic resources and high academic performance to finish schooling.”

 

How did he create the white Malbec?  

He revealed parts of his 4-year process.  He picked the grapes the last week of January, 40 days earlier than regular.  Then they quickly pressed the grapes in order to separate the skin from the pulp.  However it’s not “white” yet.  Then it was more of a rose.

Then he revealed the biggest secret of the process.  A winemaking method that is common with red wines, but not whites.  Ortiz got creative, invented and daring – and it worked.  And unfortunately, we’re not going to share it here today.  As competition is already growing!

“We were the first winery [back in 2019] to make a white wine with a red grape, which is the Malbec.

And it’s fantastic because nowadays you can see at least 10 different wineries making White Malbec.

So this is the first White Malbec and

in a way Trivento creates a new category of wine in Argentina.”

The quality is clearly there,  As Ortiz explains further:

“The grapes came from the same region, from the same vineyard,

from the same places that we use for our [traditional Malbec] Reserve.” 

For those who follow NYC weather, it was supposed to be thunderstorms the day of the Sunset Cruise.  Bravely and happily, the launch decided to move forward anyway!

The weather was dramatic and cloudy (but dry) all throughout the cruise.  Then, as if anointed by a higher power, just as Ortiz finished speaking, the rain started.

A slow, steady rinse that grew stronger.  By the time we returned to dock, it was a heavy downpour.  But no one was complaining.  Wet smiles all around.

If Trivento White Malbec has a way of brightening your day even amidst a heavy thunderstorm, imagine what it can do for your backyard barbecue?

Find more on the Trivento website

Follow Trivento on Facebook and Instagram.

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DC’s Apéro, Napa’s Be Bubbly, NYC’s Coqodaq: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne

Napa’s Be Bubbly, NYC’s Coqodaq, DC’s Apéro: Top 10 Bars and Restaurants for Champagne from Bureau du Champagne

From Napa to DC to Manhattan and just 7 other sparkling stops!

Bureau du Champagne, USA today announced its annual list of the Top 10 Bars and Restaurants where Champagne plays a starring role. The list, now in its third year, recognizes establishments that elevate and celebrate the uniqueness of the sparkling wine that comes only from Champagne, France.

Released in advance of Champagne Day 2024, the list showcases Champagne standouts in every U.S. region. It recognizes restaurants and bars that take special care to offer Champagnes from a wide variety of producers, list them properly on their menus, and serve them with élan.

“We received nominations for spectacular bars and restaurants across the country, and selected from them a list of destinations that embody the spirit of Champagne,”

Lori Russo

Director,

the Bureau du Champagne, USA.

“While these restaurants and bars differ in style, spanning the spectrum from fine dining to fried chicken, they all have one thing in common: they understand what makes Champagne special. For that, we couldn’t be prouder to raise a glass to them on Champagne Day and the rest of the year.”

The full list of this year’s featured bars and restaurants can be found below in alphabetical order:

  • ApéroWashington, DC: Apéro’s list of more than 700 wines places special emphasis on Champagne. The intimate setting in DC’s popular Georgetown neighborhood is an ideal spot to explore an extensive list of Champagnes smartly organized by style.
  • Be BubblyNapa, Calif.: In the heart of California wine country, Be Bubbly takes care to showcase Champagne with a menu that includes a map of the region’s five wine-producing districts and a philosophy of Champagne as a celebration of life.
  • Boiler RoomOmaha: The wine list at this terroir-focused restaurant, originally conceived by a Master Sommelier, offers a broad range of Champagnes at varying price points so everyone can join in the celebration.
  • CharlestonBaltimore: The wine program at Charleston emphasizes the special relationship between wine and food. The Champagne list, which spans three pages of its menu, explains the magic of Champagne along with a diversity of tasting profiles.
  • CoqodaqNew York: Proving the versatility of Champagne, Coqodaq pairs the sparkling wine with both caviar and its signature bucket of Korean fried chicken.
  • CoupesDallas: Coupes bills itself as a bar for Champagne. True to its name, its vast menu of Champagnes explains that “Champagne is a sparkling wine, but not all sparkling wines are Champagne.”
  • Fizz Champagne & Bubbles BarSacramento, Calif.: Fizz believes in celebrating everyday triumphs with Champagne. Its menus and events elevate Champagne from France and distinguish it from other sparkling wines.
  • La Vie, Waikiki, Hawaii: La Vie’s emphasizes farm-to-table dining with French flair, so its large selection of vintage and non-vintage Champagnes creates the perfect complement, and the view is special, too.
  • Pops for ChampagneChicago: Known for its special events, tastings, Champagne education and a vast list of Champagnes of every style, Pops has been dazzling Chicago with Champagne since 1982.
  • Sexy FishMiami: The extraordinary interior of this Brickell restaurant is matched only by its extensive list of Champagnes both accessible and rare.

For more information on Champagne Day or to find an event near you, visit champagneday.champagne.fr. More events will be added in the near future, so check back often.

Bureau du Champagne, USA, is the official U.S. representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association representing the houses and winegrowers of Champagne, France. The Bureau works to advance the CIVC’s mission of defending the interests of the Champagne appellation worldwide through education and advocacy. For more information, visit us online at www.champagne.us.

DC to TX for Gin: Self-made Billionaire John Paul DeJoria acquires Waterloo Gin

Self-made Billionaire John Paul DeJoria acquires Waterloo Gin

Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care, has announced the purchase of Waterloo Gin, the first gin brand distilled in Texas.

Developed by Treaty Oak Distilling in Dripping Springs, Texas, near Austin, Waterloo Gin was launched in 2009, named after Austin’s original name – Waterloo – before the city was rechristened in the 1830s for Texas pioneer Stephen F. Austin.

Waterloo is known for its exceptional quality, craftsmanship, and unique flavor profile that blends fruits and botanicals that perfectly capture the Texas Hill Country.

The brand’s flagship Waterloo No. 9 Gin (94 proof) is crafted in the New American style, distilled with nine local botanicals including lavender, grapefruit, and pecan. The other expression in the Waterloo portfolio, Waterloo Antique Gin (also 94 proof), spends two years in first-use medium char American white oak barrels, matured under the hot Texas sun to develop rich wood flavors that complement the herbal notes of the base Waterloo No. 9. Both Waterloo Gins are naturally 100% gluten, carb, and additive free.

“Waterloo is an extraordinarily high-quality, innovative and world-class spirit, a gin I’m certain that people will enjoy,” says DeJoria, who founded Patrón Tequila in 1989 and built it into a $5.1 billion business when it was sold to Bacardi in 2018.

“I’m very honored for the opportunity to help grow this incredible brand, and share Waterloo Gin with more bartenders, retailers, and consumers all across the country.”

The company will be led by CEO Justin Meigs, who was previously an original member of the Empress Gin executive team that launched and grew the brand to over 260,000 annual case sales in 5 years, prior to the company’s exit in 2022.

“I’m incredibly excited about this new chapter for the Waterloo brand, now in the capable hands of John Paul DeJoria and his talented team of spirits industry veterans,” says Daniel Barnes, the founder of Waterloo at Treaty Oak. “Their deep industry experience and passion for cultivating and growing brands gives me great confidence that Waterloo will continue to flourish and reach new consumers everywhere.”

Though the recipe, production process, and brand name for Waterloo Gin will not change, the brand packaging and imagery will undergo a comprehensive refresh, with expanded national distribution, early next year.

Currently, Waterloo is available through Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida.

Additionally, customers in other states can purchase Waterloo online at www.waterloogin.com/shop-gin.

DC Seizes Tonight: Larceny Kentucky Straight Bourbon Whiskey

Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight”

Larceny Kentucky Straight Bourbon Whiskey released an engaging new commercial to support the recently launched “Seize Tonight” which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”.

The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions.

Larceny Kentucky Straight Bourbon Whiskey Launches "Seize Tonight"

Larceny Kentucky Straight Bourbon Whiskey Launches “Seize Tonight” Screenshot

The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.

On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz.

The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one.

The hero seizes the opportunity to liven his friends’ night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she’s there to pour him a glass of Larceny in appreciation of his spontaneity.

Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.

The “Seize Tonight” campaign’s manifesto will be brought to life by expanding the brand’s reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes.

LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy.

BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun.

Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene.

Justin Sajda is a self-described “average guy who makes above average cocktails” whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.

Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall.

Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.

ABOUT LARCENY BOURBON

The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon.

Using his keys to let himself into rickhouses at night, the “Fitzgerald Barrels”, as they came to be known, became one of America’s most beloved whiskeys after Prohibition with the launch of Old Fitzgerald.

Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade.

Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. F

or more information, please visit www.larcenybourbon.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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