DC Deserves Amazing Summertime wine! Trivento launches #TheFirstWhiteMalbec with Winemaker Maxi Ortiz
There’s plenty of “other” product launches and then there’s Trivento’s Sunset Cruise launch for The First White Malbec. Clearly, Trivento is very excited.
NYC wine and food experts board the luxury yacht, from 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina.
A handful of NYC and East Coast wine and food experts board a luxury yacht, built in 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina. On-board, best-selling wine authors, top wine media, and NYC’s food and wine critics.
As we set sail, our wine glasses are filled with The First White Malbec in the world, produced by Argentina’s Trivento and Winemaker Maxi Ortiz.
It’s easy to be taken by the moment. You look up and see the majestic NYC coastline. Look around the yacht, even the most local New York cynics have their jaws agape. It’s just breath-taking to see.
Moments later, the crew aboard the Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers to pair with Trivento’s White Malbec.
Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers
We sail through the bay, passing the Brooklyn Bridge in the distance, coming up on Governor’s Island and of course, The Statue of Liberty.
Passing along the Brooklyn Bridge
Why Trivento’s White Malbec is a world-class Innovation
For over 150 years, Malbec has been grown widely throughout Argentina. Its deep purple color, rich aromas of plums and red berries. It’s perfect for smooth, supple red wines.
The fact that Winemaker Maxi Ortiz dares to take an incredible red wine and turn it into a white wine, shows world-class innovation, confidence and vinification prowess. But as we’ll learn further below, it wasn’t an easy process.
Ortiz later explains in detail, it took 4 years of trial and error. Getting closer and closer, but not perfect enough for him. What we taste today is a culmination of his efforts and lessons.
What does Trivento’s White Malbec taste like?
By now most of us on the yacht have had a second taste of the wine. It’s opening up and blossoming beautifully.
The color is surprisingly clear, crystalline.
The nose has aromas of white peach, grapefruit, subtle hint of red fruit.
It’s a very easy-drinking wine. Especially in the summer. The mouth has a refreshing acidity, light body. Notes of green apple. Pairs beautifully well with the seafood and light chicken dishes served here. I could also see it with a garden salad, caprese or sushi. Be daring and try it with BBQ as the acid will cut into the fatty meat.
Hearing from Trivento’s Team, Juan Jose Gil
Juan Jose Gil directs the Trivento brand in the United States.
He explains that Trivento was founded in 1996 by the group Concha y Toro. It was the first time they left Chile to make an investment outside of their origin when they chose Mendoza, Argentina.
They started with a very small vineyard of 154 hectares. Today these Malbec experts have 12 vineyards in four different valleys and over 1,764 hectares of vines. They offer Malbec at every price point and every value tier.
The company has three pillars: Innovation. Sustainability. Excellence.
From Juan Jose Gil’s explanation, all 3 pillars are thriving together as we sip their most innovative wine, from grapes farmed on their sustainable vineyards, enjoying its excellent quality.
Winemaker Maxi Ortiz playfully posing with the Statue of Liberty
Winemaker Maxi Ortiz Reveals His White Malbec Process
Ortiz has been working at Trivento since 2006, helping to build it into the fourth biggest winery in Mendoza.
2019 was their first vintage of Trivento White Malbec. But it’s come a long way from what the world is tasting today.
However, for him, it’s a very special wine for more that just the innovation it represents, but also a positive impact on society:
“Sales from this wine
go to a scholarship program that helps students
with low economic resources and high academic performance to finish schooling.”
How did he create the white Malbec?
He revealed parts of his 4-year process. He picked the grapes the last week of January, 40 days earlier than regular. Then they quickly pressed the grapes in order to separate the skin from the pulp. However it’s not “white” yet. Then it was more of a rose.
Then he revealed the biggest secret of the process. A winemaking method that is common with red wines, but not whites. Ortiz got creative, invented and daring – and it worked. And unfortunately, we’re not going to share it here today. As competition is already growing!
“We were the first winery [back in 2019] to make a white wine with a red grape, which is the Malbec.
And it’s fantastic because nowadays you can see at least 10 different wineries making White Malbec.
So this is the first White Malbec and
in a way Trivento creates a new category of wine in Argentina.”
The quality is clearly there, As Ortiz explains further:
“The grapes came from the same region, from the same vineyard,
from the same places that we use for our [traditional Malbec] Reserve.”
For those who follow NYC weather, it was supposed to be thunderstorms the day of the Sunset Cruise. Bravely and happily, the launch decided to move forward anyway!
The weather was dramatic and cloudy (but dry) all throughout the cruise. Then, as if anointed by a higher power, just as Ortiz finished speaking, the rain started.
A slow, steady rinse that grew stronger. By the time we returned to dock, it was a heavy downpour. But no one was complaining. Wet smiles all around.
If Trivento White Malbec has a way of brightening your day even amidst a heavy thunderstorm, imagine what it can do for your backyard barbecue?
Horror Hit “Soul Trader” heads to Washington DC at DC Shorts International Film Fest September 6, with Director/Producer Susan Dynner, Executive Producer / Actress Shauna Grace in person
Award-winning short film The Soul Trader will be to be screened in Washington DC as part of DC Shorts International Film Fest in ALAMO DRAFTHOUSE CINEMA DC (630 Rhode Island Ave NE) on Friday September 6 at 12pm.
The Soul Trader is a 12 minute short proof of concept for a feature or series directed by Susan Dynner (Brick, Punk’s Not Dead, Code Blue: A Love Story) and starring Shane West (A Walk to Remember, ER, The Dirty South), Donna Mills (Knots Landing, Nope, Origin), and newcomer Shauna Grace.
The story follows Coral Chase (Shauna Grace), an occult hitwoman who has the power to steal life-extending souls, which she then sells to vain, wealthy elites like Erica Claessen (Donna Mills), who clings to the crumbs of youth. She’s flanked by stoic bodyguard Damien (Shane West), who ultimately emerges from the shadows as her rival when she’s about to carry out a money-spinning hit at a target’s home and realizes she’s not the only one with murder in mind.
“We’re excited to share this story and show a strong female lead that audiences are falling in love with”
Director / Producer Susan Dynner
The short film launched at the Cannes Film Festival’s American Pavilion in May and has been gaining momentum ever since.
It won its first award just weeks later at the Manhattan Film Festival in NYC. Now it’s set to screen at many more festivals on the West Coast, East Coast and across the globe.
“This project is definitely a good luck charm. Playing the role of Coral, working with our cast and crew has been incredible. But the biggest thanks is the reaction from the audience. Getting to meet people who are excited and inspired by the story and characters.”
Actress / Executive Producer Shauna Grace
Meanwhile the filmmaking duo Susan Dynner and Shauna Grace are busy taking meetings toward their next step.
What is their next step?
“This was always meant as a proof of concept short film to become a feature film or TV series. With the sold-out screenings and awards, it just confirms our feeling that this story is so much bigger than a short.”
Susan Dynner
Actress Shauna Grace has been receiving strong reviews, comparing her on screen presence to other heroines including Charlize Theron and Scarlett Johansson.
Dynner’s experience as a studio development executive for visionaries such as Richard Donner and Wolfgang Peterson shines through. Also, her producing work on Sundance hit “Brick” and festival darling “Punks Not Dead” shows her ability to bring production value on a range of budgets.
Both Dynner and Grace will attend their DC Shorts screening on Friday September 6 at 12pm and be available afterwards to discussion.
The Soul Trader is directed and produced by Dynner, written by newcomer Mike Underwood, photographed by Matthias Schubert (The Door Man, Selena Gomez: My Mind & Me, Shelter in Solitude), produced by Lauren Bancroft (The Making of Happier Than Ever: A Love Letter to Los Angeles, Wild Bitch, Bite Size Halloween), edited by David Hopper (God Bless America, In Between Songs, Rust Creek), and executive produced by Shauna Grace, with music composed by Jeff Russo (Fargo, Ripley, Star Trek: Discovery).
Today’s conversation with Sommelier / Businesswoman Kristin Olszewski from Nomadica Wines has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: We’re here today with Kristin Olszewski from Nomadica Wines.
What’s the most important message you want to share today with our audience?
Kristin Olszewski:
I think the biggest message that I want to get across is that everyone should be drinking more wine. That’s my mission in life to just bring consumers back to the wine category.
Source: instagram.com/nomadica
Joe Winger:
Outstanding. And how how are you trying to get that done?
Kristin Olszewski:
I’ll give a little context on my own history and how I came here.
My undergrad degree is in sustainable agriculture and I ended up dropping out of Harvard Medical School to become a sommelier – typical journey.
I just really fell in love with wine. I worked in restaurants to pay for school and wine was always the thing that captivated my interest.
Source: instagram.com/nomadica
I feel like it’s the intersection of history, agriculture and gastronomy. And then also there’s something so fun and communal and – you’re getting a little tipsy. It’s everything.
But I spent a decade-plus in Michelin restaurants all over the country, everywhere from three Michelin stars, Saison in San Francisco, Husk in Nashville, Osteria Mozza here in LA.
When Nancy Silverton was on a Netflix show called Chef’s Table, I started noticing a different customer coming into the restaurant. Usually as a sommelier, you’re talking to a very specific demographic of people. I would say 45 plus male white wine collector. That’s my demo. And when Nancy was on Chef’s Table, young people started coming into the restaurants, a lot of women, and I noticed they didn’t want to drink wine.
They would drink tequila, beer, cocktails, like anything but wine.
That always felt like such a missed opportunity because wine, it’s the most ancient beverage. Our people have drank wine for millennia. It’s also in an age where we care about what’s natural, what’s minimally processed, what’s better for you.
Great wine is literally just grapes, yeast, water, and time, so I started digging into why aren’t you drinking wine? And I found out a few things.
One, people felt like wine wasn’t a good value. If you weren’t going to spend a lot of money on wine, you couldn’t get a great wine, which is untrue.
The other one is people feel like they needed a PhD or some level of education or knowledge in order to access wine, which, again, is not true.
I want to be people’s guide, hold their hand and walk them into the world of wine. So I started Nomadica to do that on a larger level.
Source: instagram.com/nomadica
Joe Winger:
That’s beautiful.
You mentioned two things. We’re going to go into both. Your background in Michelin restaurants. I’ve heard heavenly amazing stories. I’ve heard horror stories.
Can you share an experience and what you learned from?
Kristin Olszewski:
Everyone always asks me if I watch The Bear or not. And I’m like, no, I can’t.
Some positive stories, Michelin restaurants have changed a lot from when I started working in them. I think work has changed a lot for the positive. I remember one of my first serious jobs in a scary restaurant. You have your hair pulled back because you don’t want it to get in the food.
I had one small piece of hair hanging down above my face and the chef takes a match from the stove, lights a piece of my hair and says don’t ever have a hair hanging down in your face again.
Some of the wonderful stories are having the opportunity, especially at Mozza, you taste each bottle you open there.
Source: instagram.com/nomadica
When I was at Mozza, it was a $5 million dollar all-Italian cellar with 90 pages of the best Barolo, Brunello, Etna Rosso’s, just things that like collector’s dream about tasting.
And I feel so lucky to have tasted things like Conterno Monfortino, which is the type of wine that you want to smell for three hours before you drink it.
When you have a wine like that, it makes you realize why collectors obsessively chase bottles, there’s something so romantic and intangible, and having a wine like that, you realize you’ll never have A wine that tastes the same at any moment in time ever again.
It’s just such a lucky experience.
Source: instagram.com/nomadica
Joe Winger:
I’m curious about how that experience inspired you to open Nomadica.
Kristin Olszewski:
My entry point into wine was always through farming. I majored in sustainable agriculture.
I was an avid farmer. I ran our community garden in college and was focused on permaculture. I lived in India and farmed for a while there.
Source: instagram.com/nomadica
And I always say great wine is made by great farmers, great wines made in the vineyard, not the cellar.
So when I was looking at starting Nomadica, that sustainability ethos, it was always my starting point, but I was really shocked when I found out how bad glass bottles are for the environment.
30% of glass is recycled in the US. The rest just goes into a landfill. It’s highly energy intensive to make, to ship, because it’s so heavy.
The fact is, most wine does not need to be in a glass bottle.
Yes, that Barolo I mentioned absolutely needs to be in a glass bottle. That needs to be aged for years before it even comes into its own.
But for a $20 – 30 bottle of wine that you’re going to pop open and drink it on a weeknight or on a not special weekend does not need to be in glass.
So that’s how we started.
Cans at 70 % reduction in carbon footprint. Our newly launched bag and box wine is almost a 90% reduction in carbon footprint.
Source: instagram.com/nomadica
Joe Winger:
I sampled your sparkling white, your white, your red and your rose, they were dangerously drinkable.
Can we talk about where the fruit is sourced from?
Kristin Olszewski:
Absolutely.
The name Nomadica is really a fun double entendre because you can take it wherever you want to go. Of course, cans and boxes can be found in places that bottles can’t.
We source our fruit from all over.
We’re truly a nomadic winery.
Our head winemaker spent time at some of the best wineries in California, like Eric Kent Cellars, which makes award winning Chardonnay and Pinot Noir, and also Kosta Brown.
Before that he spent 10 years doing vineyard management in California. So through Corey, we’ve really got a handle on some of the best fruit. A lot of our wine comes from Mendocino. A lot of our grapes come from Mendocino or Lodi. I’m such a Sonoma girly. Our winery is located in Sonoma, and so I always find myself drawn back to that region.
Source: instagram.com/nomadica
Joe Winger:
Are there any vineyards you’d recommend us touring when we come to Northern California?
Kristin Olszewski:
I think the Sonoma Coast is the best wine region in California. They’ve fought very hard to become designated as their own AVA, which is very important in terms of quality.
The oceanic influence, what we call a diurnal shift, the extreme temperature change between night and day, like Hirsch and Littorai.
I think if anyone ever wants to see proof in the pudding of what great farming can do, you need to go see Littorai.
Ted Lemon was one of the first Americans to ever be a winemaker in Burgundy and he brought all of his practices back, was one of the first people to practice biodynamic agriculture in California and really brought that style of farming onto a larger scale.
When you go visit his vineyards, it’s like teeming with life. You look next door at a conventionally farmed plot, which is just like dead and sad looking. And then you taste the wines and you’re just knocked on your butt because they’re so good.
Source: instagram.com/nomadica
Joe Winger:
Nomadica Wines has several varieties. White, Sparkling white, Rose, Red, Orange.
Can you walk us through the taste profiles of any of your favorites – what’s the aromas, what are the profiles?
Kristin Olszewski:
Something really cool about our wines is everything’s practicing organic. No pesticides, no synthetic fertilizers, all of our wines are fermented dry. Naturally zero grams of sugar per serving. They have nice fruit notes, but none of the wines are sweet.
Crushable bright flavor.
Across the gamut, our entire portfolio has a brightness and a freshness to it. All of our wines are like slightly aromatic because I love an aromatic variety, but part of the thought that we put behind the brand is that I wanted to take that sommelier curation and put it in the restaurant, on the retail shelf so that when you’re serving Nomadica at your home, at parties and the beach, 99% percent of people will love it.
I’m doing the work on the back end on blending, sourcing, creating these flavor profiles that’s really taking that wine experience, that decade plus of developing my own palette and giving it back to the consumer.
Source: instagram.com/nomadica
Joe Winger:
Are there any favorite wine and food pairings for you with your wines?
Kristin Olszewski:
I love an aperitif. Our sparkling rosé is definitely my favorite wine in our gamut. In a can you always have the perfect pour because sometimes you don’t want to open up an entire bottle of wine.
When we do that in my house, it usually gets drank. It doesn’t go back in the fridge.
Sometimes you just want a glass of sparkling. And I love that.
I love that with a charcuterie board and cheese. I also love Rose with green salads.
I think one of the best things about living where we live [Los Angeles] is we have the best produce on the planet.
I still run some wine programs in Los Angeles and I’m actually opening up a restaurant in Silver Lake next year, an Italian restaurant. Orange Wine is like the hottest trend.
I was doing the wine list at a restaurant in Hollywood called Gigi’s and I noticed I was selling more orange wine by the glass than all other colors combined, which was just mind blowing to me.
Source: instagram.com/nomadica
We made what I think is the best orange wine coming out of California.
There’s a lot of talk about natural wine, orange wine. They’re not all created equal. My winemaker and I tasted through my favorite Italian skin contact wines and decided on a really concrete flavor profile source.
My mother in law in Orange County is drinking her orange wine with her friends. So I really feel like I’ve achieved something. That with sushi is a mind blowing pairing.
Then our red. We found Teroldego growing in Northern California, which is a grape that’s indigenous to Northern Italy from the Alto Adige.
It’s really Alpine, like dark fruit, like a Zinfandel, but really refreshing and bright acidity and a little bit more tannin than a Zin [Zinfandel] has.
There’s a perception that we had to overcome about can and boxed wine. People think that it’s low quality.
Whenever I pour our red for somebody, the response is always, “Wow, oh my god, that’s so good.”
No matter your level of wine knowledge, you can see what I’m trying to do when you taste our red wines.
Source: instagram.com/nomadica
Joe Winger:
What’s next for you and Nomadica?
Kristin Olszewski:
Right now we’re in hardcore expansion mode. We were the first people to do fine wine and can, and I grew really slowly at my own pace.
I wanted to build the brand.
A lot of people just run to retail shelves and they want to be in every grocery store on the planet. I didn’t want that. I wanted to be, at the Four Seasons, at the Ritz Carlton, at music venues.
I wanted to be in places where people don’t typically expect to see wine in cans and boxes.
We are one of the highest velocity items at Whole Foods in our category.
We just launched all of our box wines at Total Wine in California, Texas, Florida, Colorado, and New York and got some really big plans for next year.
So keep your eyes peeled. People are about to see me everywhere.
That’s my goal.
Source: instagram.com/nomadica
Joe Winger:
Having a canned wine at some of these nicer hotels is a challenge.
What lesson did you learn by accomplishing that rather large challenge?
Kristin Olszewski:
That’s the best thing about how we’re positioned. Not only am I a sommelier, my VP of sales is a sommelier. My winemaker has an incredible reputation. Every person on my team comes from the wine industry and we have the best product.
When we’re sitting down and tasting with these buyers, these people that are in our industry. They recognize it. I always say taste out of a wine glass. Everything tastes better out of a wine glass. The second that they taste it, these are people who taste wine all the time and they taste a lot of bad wine.
So that has been amazing.
We’ve always had the industry behind us. It’s a huge differentiator for us. So I think it was slow build. Everything takes a lot more time than you think it will, which is I think the biggest lesson that I’ve taken away from this business over the last seven years.
But you got to build your brand first.
Joe Winger:
You seem like a deep-souled individual. Whether it’s wine or otherwise, is there an overall message that you want to share to inspire the audience?
Kristin Olszewski:
We are in a time where sustainability is more important than it ever has been. You can’t base your entire brand about it, but I think it’s an absolutely necessary component to any consumer product that’s coming out today.
One of my missions in life is to have that conversation about sustainability and have it with other brands because it needs to be convenient.
Otherwise, consumers will not buy it, care or participate or choose a sustainable option. That’s my big thing.
Joe Winger:
What are the best ways to follow your journey and to learn more about you?
Kristin Olszewski:
You can buy Nomadica online and our new rosé yuzu spritz, which is delicious at ExploreNomadica.com. And then our socials are at Nomadica on Instagram.
DC Heads to NYC for Prosecco! Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
Prosecco has gone from a little known mountain fizz to a vinous superhero, overtaking Champagne (and every other sparkling wine out there) and enjoyed by wine drinkers throughout the world, as the base of a cocktail or an everyday quaff.
But despite its huge popularity, most people don’t know much about it.
And there is much more to Prosecco than many people are aware.
”My objective is to
clarify the critical differences
between the original ancient Conegliano Valdobbiadene Prosecco and
the DOC Prosecco that was enacted in 2010.”
Alan Tardi
New York Wine Studio
Prosecco is produced only in Italy, in the Northern regions of Veneto and Friuli, and there are three official Prosecco appellations.
Prosecco DOC
One of them, Prosecco DOC, was created in 2010. It occupies a huge, mostly flat area encompassing almost two entire regions and accounts for most of the 700+ million bottles of Prosecco produced each year.
Conegliano Valdobbiadene Prosecco DOCG
Conegliano Valdobbiadene Prosecco DOCG is a tiny area in the foothills of the Dolomites consisting of 15 small municipalities in the province of Treviso. This is the ancient winegrowing area where Prosecco was born and made a miraculous comeback in the aftermath of World War II.
New York Wine Studio’s Alan Tardi
Besides its pedigree, there are numerous factors of the Conegliano Valdobbiadene enclave that distinguish it from any other winegrowing area in the world: complex and diverse topography, variety of soils, native grape varieties, distinct sub-areas, ancient history, and varied typology—bubbly, fizzy, and still; secondary fermentation in tank or in bottle, leaving sediment in the bottle (known as Ancestral Method) or removing it (Traditional Method).
In this class—which takes place right in the middle of National Prosecco DOC week—we will discuss the origin and evolution of Prosecco in the Conegliano Valdobbiadene area. We will also examine the two additional Prosecco appellations created in 2010.
But most of the time will be devoted to exploring and tasting Conegliano Valdobbiadene Prosecco through a lineup of 8 exceptional terroir-driven wines, in a variety of styles, that demonstrate the unique characteristics, complexity, and diversity of the original Prosecco.
Participants will also learn how to say “CONEGLIANO VALDOBBIADENE” like an Italian!
Alan Tardi has arranged a fantastic lineup of unusual and exceptional wines (half of them are coming directly from Italy) which demonstrate the various factors that characterize the complexity and uniqueness of Conegliano Valdobbiadene: Different production methods (“Tranquillo” i.e. still, Martinotti, Classico/Traditional, Ancestral); frizzante, spumante; single vineyards, Rive, native grape varieties; diverse, soils, terroirs and topographies.
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com
Succotash Prime melds Dixie & Asian flavors with Star Chef Edward Lee
A progressive perspective of classic Southern favorites. James Beard Award winner, Chef Edward Lee, brings his Korean roots and Southern repertoire to a soulful Southern menu.
Succotash Prime – restaurant’s revamped steakhouse
Succotash, celebrity chef Edward Lee’s luxe Southern restaurant in Penn Quarter known as Succotash Prime, the restaurant’s revamped steakhouse menu lists smoked steaks with a range of sauces and a la carte sides that maintain the Kentuckian and Korean influences Lee imbued into the original.
Lee calls the steakhouse format “an American classic” that lets people design their own meals.
The menu lists six different cuts of sustainably raised beef from well-regarded producers like Roseda Farms in Monkton, Maryland, Seven Hills Food Co. in Lynchburg, Virginia, and Creekstone Farms in Kansas.
Prices range from the $39 hanger steak to a $119 bone-in tomahawk ribeye for two, all of them spend brief time in a Southern Pride smoker in Succotash’s basement kitchen before getting seared and paired with sauces like soy-ginger glaze, blue cheese with furikake, or Cajun-spiced butter.
Sides include an Old Bay mac and cheese, cheesy grits, watermelon and fried peanuts, and collard greens with kimchi and country ham.
Succotash Prime isn’t just for Carnivores
Succotash Prime added a grilled eggplant steak with mint chimichurri, for vegetarians, and expanded its selection of fish dishes.
Popular dishes like the chicken and waffles with pickled okra, dirty fried chicken with honey gochujang sauce, deviled eggs, and Nashville hot oysters are still available.
The restaurant added new murals and made repairs inside the 10,000-square-foot space located inside a historic bank building at 915 F Street NW.
Whether you’re a solo traveler or arriving as a pair, you’ll be sure to have a precisely comfortable stay.
Motto by Hilton has The DC Food Scene
DC’s food scene is on full display at Crimson, with rooftop bites and drinks, our subterranean whiskey bar, and refined Southern fare in a sophisticated diner. Contact us to book a private event.
Motto by Hilton is Located Close to Everything
Motto by Hilton Washington DC City Center is across the street from Gallery Place/Chinatown Metro station with links to Reagan National Airport, Capital One Arena, the Walter E. Washington Convention Center, and museums are within a few blocks. The White House, National Mall, and Union Station are a mile away.
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Fast, Fun, (all the) Feels – 90 mins of Geek Culture, Chris Gore’s Attack of the Doc Available April 24
Today I sat down with Chris Gore, the writer / director / producer of “Attack of the Doc!” to talk about the huge effort of editing a generation of content down to a tight 90 minutes.
“Attack of the Doc!” is written, directed & produced by Chris Gore.
Chris Gore, the writer / director / producer of “Attack of the Doc!”
This deep dive documentary features pop icons including Wil Wheaton, John Cena, Joel McHale, Peter Jackson, Kumail Nanjiani, Whitney Cummings, Danny Pudi, and many more!
Attack of the Show! was unique, way ahead of its time and was a milestone that had a huge impact on geek culture. Available for streaming and more as of April 24, 2023.
Your documentary ‘Attack of the Doc’ is such a detailed story. You have so much content to work from. How hard was it to edit it down to a tight 96 minutes?
Truthfully it’s brilliantly edited by my co-producer on it, Bobby Schwartz, the lead editor. There was a team of editors: Anthony Ray Bench, Philip Eubanks, Glenn Brown, who helped out.
We gathered hundreds of hours of footage, spent a year building a library, because we started shooting in March of 2020. And then the pandemic occurred, so I pivoted.
Originally we sat some people down and did some interviews on camera and realized we’re not gonna be able to do this with the pandemic.
So we spent that year of the pandemic building a library of every topic, every host, every person on camera. It gave us the tools to [outline the] topics.
Then I did interviews over live streams and I built an archival documentary that would put you in the world at the time. I wanted it to never kind of break. The only breaking to present day is [when] I bookend the movie, and then Zach Selwyn is like the Greek chorus.
But, I wanted to give it that feel. So for the editors, it was such a challenge. We’d break them into [segments]. So the birth of G4, how do we tell that story? Well, we cut it down to 30 minutes. How do we get that down to three minutes?
So we’re trying to tell 20 years of the history of the beginnings of G4 TV, the launch of ‘Attack of the Show,’ the end of ‘Attack of the Show’, and then the rebirth and where that went.
So that’s 20 years in 90 minutes, and it was always ‘We’re not gonna go over 90 minutes.’
Anything that we cut, we can put stuff on the Blu-Ray. The Blu-Ray will be a collectible.
But I wanted to tell this story in a quick 90 minutes, as a love letter to the show, geek culture and remind people of this era.
But that editing, God. It was just a constant thing. Bobby Schwartz knocked outta the park.
‘Attack of the Doc’ available April 24
“Attack of the Doc!” is written, directed & produced by Chris Gore, produced & edited by Bobby Schwartz, co-produced by Walter Areas, with additional co-editing by Anthony Ray Bench and Phillip H. Eubanks, and with an original score composed by Austin Smith. This deep dive documentary features pop icons including Wil Wheaton, John Cena, Joel McHale, Peter Jackson, Kumail Nanjiani, Whitney Cummings, Danny Pudi, Eric Andre, Jerry Stiller, Joe Rogan, Jimmy Fallen, Kel Mitchell, Anne Meara, Stan Lee, Sara Jean Underwood, Carrie Keagan, Riley Steele, Tom Green, Anthony Daniels, Michael Winslow, Joey Kern, Joan Rivers, Chris Hardwick, Robert Kirkman, Greg Nicotero, Jessica Chobot, Tony Hawk, and Alison Haislip, among others as we search for the truth.
“Attack of the Show! was unique, way ahead of its time and was a milestone that had a huge impact on geek culture. Its core audience is one of the most coveted around the globe. I think viewers of the original show will be down for learning the history of the network and the show which helped usher in the age of nerd culture. Frankly, G4TV and Attack of the Show! are responsible for making it cool to be a nerd,” states Gore. “And at the end of the day, I hope the documentary entertains fans and reminds them of a time when a TV show could be dangerous and provide some laughs without fear of being canceled. Everyone who worked on the documentary is a super fan, so this movie was made by fans for fans.”
Attack of the Doc! Synopsis
Before the rise of big tech, social media and Marvel movies, Attack of the Show! chronicled nerd culture’s unlikely acceptance as mainstream. G4TV’s flagship show launched the careers of hosts Olivia Munn and Kevin Pereira and was beloved by fans – a unique celebration of geek culture before it was cool. Diving into colossal cream pies, wearing fat suits for comedy and putting internet servers where the sun don’t shine – anything could happen on an episode of Attack of the Show! It’s been years since the show went off the air and one question has lingered: what really happened to G4TV and Attack of the Show? Enter Attack Of The Doc! — the new film written and directed by Chris Gore, promises to answer one of pop culture’s longest running mysteries.
Available as of Apirl 24 and watch the trailerhere.
Follow the documentary and its journey available on Video on Demand and TVOD/Digital platforms on April 24th, 2023, which is the 21st Anniversary of the launch of G4TV.