DC Coffee Drinkers: Healthy for the Planet, Healthy for People. Rahm Roast Coffee from Dr Christina Rahm
Today we’re talking coffee! The rich and delightful taste of Rahm Roast, crafted from carefully selected coffee beans straight from Guatemala.
Dr. Christina Rahm is a scientist, supermom, devoted partner, and the ultimate coffee aficionado!
With a passion for detoxing and a mission to uplift lives, she’s not just about the lab coat life; she’s out there exploring the globe in pursuit of both science and the perfect cup of joe.
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit FlavRReport’s YouTube channel here.
Joe Winger:
So what I love the most is your introduction, Dr. Christina Rahm, “Mother. wife, scientist and coffee lover.”
Dr. Christina Rahm:
Thank you. Yeah I always start with mother. Now my kids are older. I’m like, am I supposed to say mother to adult children? They were such an integral part of my life. And hey, that was the reason I started drinking coffee. Just to be honest, I had to stay awake to take care of them.
Joe Winger:
Do you remember what first inspired you to get interested in coffee?
Dr. Christina Rahm:
Motherhood, basically..
I grew up in a home where everybody loved coffee but me. I remember when I had my 1st child, and I was thinking, how do all these mothers stay awake?
I worked back then too. It was a lot, working and taking care [of my first baby].
I was delusional because I thought I’m going to have my son, and I thought, I’ll go back to work on Monday. Cause you don’t know. I remember that Monday getting up and calling my mom and saying, “This is not doable. What am I going to do?”
I had a job where they let me take him to work, but still it was a lot. And my mom was like, you’re going to have to drink coffee.
I grew up on a farm and they would offer it and I’d be like, no, I don’t like it. I was the only one in my family that didn’t like it, but I learned to love it after I had a child.
Then I three more [kids]. But I love the taste of it.
Also, as a scientist, I had a pituitary tumor and different types of cancer.
When I started researching, you can’t ever claim that a natural substance cures anything, but I did notice there were certain types of coffee and coffee beans that caused cancer cell death, apoptosis.
So it was one of the things that I added to my regimen.
What happened was, the cancer metastasized and I was trying to eat everything from spirulina to coffee to resveratrol.
I did give up alcohol for a while.
Then someone said one glass of alcohol is good because of the resveratrol.
So I added wine back in [to my diet].
But like I learned to love [coffee]. The more I researched it, the more I understood that it had mold and mitotoxins and it had all kinds of things.
Even though the pure bean could help from a physical perspective and from a healthcare perspective because of the pesticides and GMOs in the land, air and water that we have.
I hate bringing up the topic because people [think] the environment’s not that bad.
The problem is, regardless of your political stance, our environment is not healthy like it used to, because we’ve had so much pollution/
Nuclear war and when a nuclear war happens, it does not leave the stratosphere.
It disseminates across our world.
So a our things – plants and herbs and roots and seeds – you have to be very careful where you get it.
Most of my career I focused a lot on detoxification and really helping clean out the environment.
Things I’ve worked on… You can go to the store and buy coffee or buy vitamins and they can have heavy metals, lead, mercury, horrible things in it.
I don’t want to scare people.
Instead, I’ve worked on creating some things that hopefully will help people feel, look, and be better because we just all need to be as great as we can be.
There’s no easy, one pill solution, right?
Coffee was definitely something for me.
People drink [it] every day, and if they’re going to drink it, I’m hoping they drink something that’s, free of mitotoxins, that has a good pH level, that is fair trade.
I had a whole list of things that were so important to me.
When Rahm Roast launched I was very happy because we ended up getting a 91% cup score. We worked really hard for that. Only 1% of the coffee in the world has a score that high.
But I think what was more important than a score, what’s that going to do for you?
What really matters to me is that the coffee did not have toxins and the coffee did not have heavy metals and it hadn’t been exposed to GMOs or pesticides.
If my name was going to be on it it better be something that’s really helping people and making their life better. That was important to me.
Joe Winger:
Two words you said a second ago, let’s connect them: coffee and detoxification.
I would meet with different coffee plantations and different owners trying to find a really good place. We ended up being able to find a place in Guatemala that was on top of a mountain, which had never been exposed to GMOs and pesticides.
The water’s clean, the air’s clean.
It was a very isolated place. We decided we wanted to partner with a business that was small. All they cared about was making something that was just really unique and special. [Unlike most other businesses] they were not worried about mass production.
They’re worried about making sure that it tastes good, which taste was important to us.
But the biggest issue was let’s make sure that everything is fair trade, the organic, the vegan, we wanted everything. I wanted to be sustainable.
For me, sustainable is not enough.
We need to remediate things because you can to be sustainable. It’s not completely accurate, right?
I have a lot of patents based on remediation of things and making sure that you’re not just detoxing, but you’re helping the plants and you’re helping everything grow.
Because we should have this much top soil [gestures to 6 inches] and now we have this much top soil [gestures to 2 inches] and there’s not enough nutrients in it that help the plants and the roots and the seeds. They’re just not the same.
We explored all of that and came up with a process to clean the beans and detox the beans of any kind of monotoxins, mold, fungus, bacteria, viruses, anything surrounding it.
I developed that in 2015. I started by basically writing a series of patents that had to do with getting rid of nuclear waste.
The regeneration of land, air and water and the human body and also the reversal of aging.
What I’ve learned as a scientist and as a human being is to admit failure every day, and then to admit that I’m going to try to be better every day.
And that’s what happened with the coffee.
It was a one step process that involved a four day process to make the cleaning and it’s made from basically a zeolite silica trace mineral vitamin mixture which goes in and cleans the beans.
I think that’s the reason our cup score is so high because the PH level basically getting rid of all those minor toxins, all the things, the beans that are harmful or could be harmful creates a ph level that is very conducive to our body.
I don’t know if you know this, but our Earth is composed of silica and water, right?
As humans, we are too.
So when you put something in your body, you want to make it compatible bioavailable to the body. And I would say that’s another proprietary thing that I do. And I work on things I’m working on.
Understanding the DNA of a coffee bean, and understanding our DNA and then understanding how they would work copacetically together.
Another thing that was really close to me that I actually have not talked about in any interview is the fact that. With coffee and coffee enemas and different things that people have, there’s like a 70 percent increase right now in colon cancer. It’s horrible. And I would credit that to the environment and to all the things we’re being exposed to.
And even vegans are getting colon cancer. Even younger people. You can look it up.
It was in the New York Post, everything else. So I wanted a coffee that a doctor decided functional med doctors or doctors in other countries wanted to help with this area that could use it as a colon cleanse as well.
Again, I have not talked about that anywhere, but for me, it was essential because as a person that’s had so many different types of cancer, I want to put things in my body that will help my body.
What’s interesting about what I do for a living now, I used to work in pharmaceutical and biotech and we could say.
We don’t cure bronchitis, but here’s zithromax to help with bronchitis and it does right from my perspective.
Giving people things that make their body, make them achieve the greatest thing they can, that, which is to be their best self, it’s so important.
And if those things that we give them can also improve the cellular health of their body by making the healthy cells healthier and making the cancerous or the sick cells not even wanna be there, then that is a goal.
There’s been all kinds of studies, there’s all kinds of information which shows that could be possible.
But again, the problem is in theory, yes, that can help people in different areas of health.
But in reality, I don’t feel like it has because I think the coffee beans and coffee has been exposed to so many things in our environment that then sometimes we’re putting more toxins into our body.
So that was really a major focus for me when I worked on the coffee.
We drink coffee every day and we deserve to have really good coffee.
I’m not saying,me making spaghetti and saying my spaghetti is the “best spaghetti in the world.”
I will tell you that I’ve traveled to 89 countries and I’ve studied this for years and this has been a topic of mine since I was in my twenties, that has been important to me.
Then my oldest son, my Mom used to give him the coffee with the sugar and the cream and he would just keep drinking it.
And I would get in an argument with my Mom about why are you giving my Son coffee now?
He’s bouncing off the walls. He just loves it.
So he put fire under my feet on it. I was like, I’m too busy working on all these other projects.
He was like, “Mom, you have to make good coffee.”
Because some people drink four or five glasses a day. So it needs to be healthy for you.
It’s just like water. If you’re going to drink water, you want to drink healthy water; and water is part of the process when I make the coffee too. It’s a specific type of water that helps clean the beans.
It’s interesting. I tried to do it in the United States. I could not find a master coffee maker that could do what I wanted.
I found one in Cyprus [Greece].
So I was in Cyprus introduced to an award winning coffee grinder coffee maker.
He’s won awards all over, [ he] understood my process, understood how to do it.
Then after you tasted it, after it went through the process, he was like, this is amazing. This is the best coffee ever. And again, it makes sense.
Like when we’re healthy, we look better, right?
When coffee beans are healthier, they taste better. They’re better.
It’s just simple and I love it.
I think it’s magical how science works and how all of our DNA is connected. We’re connected to a leaf on a tree. We’re also connected and able to bring coffee to the world that’s going to help people.
I think it is probably one of the things I’ve enjoyed the most in the last three to four years of my life.
Joe Winger:
That’s beautiful. Obviously you have a huge scientific background. Our audience is into the flavor. Food, spirits, wine, coffee based on flavor.
I’m sure you can understand how science can intimidate so many of us.
Is there a very simplified way of explaining what makes Rahm Roast good for the body, good for the planet?
Dr. Christina Rahm:
It’s like going to an organic farm up in the mountains where everything’s perfect and tasting a bite of a watermelon and it just tastes so great.
Or of strawberries.
When you go to these places on these islands that have never been exposed to GMOs and pesticides.
And you’re like, why does this taste better?
Sometimes in the United States, you’ll buy a rose for someone and it doesn’t even smell like a rose, but then you’ll go to a tropical island where they don’t use GMOs or pesticides and it smells so beautiful.
This is the most beautiful rose. It smells so amazing.
The coffee was made and sourced from a single source in a place that was the perfect environment that we could find. We looked everywhere.
Then the process. That was made basically cleaning it until it was beautiful and perfect. It’s like you brush your teeth, you take a bath, you look better.
If you don’t shave or brush your teeth or take a bath for two years, then you may not look the same as you look today.
This coffee has been cleaned in a very holistic way, organic way using only natural.
It tastes amazing. It tastes almost like chocolate.
It’s very smooth.
Using zeolites [like they] used to line the ducts of the Aztec and Incas and Mayas and the pyramids. It’s documented throughout history and all I did was take a process and make sure it was cleaning so that it would look beautiful.
I think it’s simple.
I sourced it from the most amazing place that had not been exposed to pesticides and GMOs, that was fair trade, that everything was a sole source farmer.
We knew everything about the history. I want your audience to also know this.
It’s not just the beans and the plants.
It’s the parent plants and the genetics behind it.
When you see race horses. They breed, right? You pay a lot of money if you have a winner from the Kentucky Derby. Because it’s genetics.
There’s a genetic component and there’s always this debate about genetics and the environment.
Which one’s better?
And so to me, both are important.
So I looked at the genetics of the plants and the seeds
I made sure the environment was a really good environment to raise a healthy environment to raise these amazing coffee beans. And then we just cleaned them and made them even more beautiful so that everyone could taste how amazing they are.
Scientists made GMOs to try to make plants bigger, better, right? That failed.
So as a scientist I went back to school, I went to Harvard and studied nanobiotechnology for a very different reason than most people think.
I studied to see how we could reverse it.
Things naturally from things that we’ve put into our world that weren’t natural, that have hurt us.
Joe Winger:
Incredibly inspirational.
From a corporate point of view, can you talk a little bit about what inspired you to pursue the social responsibility of the company?
Dr. Christina Rahm:
In my career, I worked for the government. I’ve worked for a lot of the top pharmaceutical and biotech companies.
I would say I failed at that in many ways.
Our economy depends on spending a lot of money on health care.
It was a hard time for me, but I never gave up.
From my perspective. Since I had cancer, since I had Lyme’s disease, since I had a child that had cancer, I’ve devoted my life to trying to do the right thing. I have an opportunity to be alive for a reason.
It was a blessing, even though I didn’t feel like it was a blessing when I was diagnosed. I have a warrior strength of fighting anything.
We’ve just got to be better humans, right?
My goal is to make every person have the longest, best life possible.
That means mentally, emotionally, physically, and spiritually. And as a scientist, I feel like it’s on my shoulders and my responsibility to tell the truth and to do it in a positive way instead of being a whistleblower blowing things up.
I want to offer these things that can help people.
About 8-9 years ago, I started really stepping up and talking about social issues, working on female empowerment. I just always try to talk about how we can empower.
When you have gifts, if you have influence, if you have money, if you have power, your job is to protect those weaker than you or that need help.
And somehow we’ve lost that in our move for success.
We think we don’t we forget about that. But for me, that’s my motive to make social change is to it’s my responsibility to be a good human. I’m going to die someday. And I’m going to have to answer for everything I’ve done on this earth.
So I have to try every day to be better.
The coffee was something that was for a social change that I think we need to be aware of without scaring everyone.
And so that has led me to move past that. To run companies. I have 22 companies actually under DRC ventures and a lot of people don’t know that. So there’s 22 companies that I’m actually in charge of right now, trying to make some good social changes in the world.
Joe Winger:
For our audience who wants to learn more about your and Rahm Roast Coffee, what are the best ways?
A Rum So Good It Could Unify Congress? Big Papi’s Ozama Rum Hits D.C. With Dominican Pride and Premium Flavor
What do a Hall-of-Fame baseball legend, the Ozama River in the Dominican Republic, and your next favorite rum have in common? According to David “Big Papi” Ortiz, the answer is Ozama Rum—a brand-new ultra-premium Dominican spirit that’s already making waves from Dupont Circle to Georgetown’s waterfront bars.
Ortiz, the beloved former Red Sox slugger, has officially entered the world of high-end spirits. And no, this isn’t just another celebrity endorsement. This is a passion project with deep cultural roots, a social mission, and a flavor profile that’s already catching the attention of D.C.’s discerning drinkers and mixologists alike.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz said. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Made in the Dominican Republic. Designed for D.C. Tastemakers.
Named after the Ozama River—where Ortiz spent his childhood swimming, fishing, and crabbing—Ozama Rum is a 100% Dominican-made product, bearing the official Ron Dominicano designation. From sugarcane fields to barrel aging and bottling, every drop is crafted on the island, offering a terroir-driven taste experience rooted in authenticity.
For a city like Washington, where policy powerhouses and cultural tastemakers collide, Ozama hits a sweet spot. It’s a spirit with heritage, depth, and—let’s be honest—genuine cool factor.
Ozama debuts in three expressions:
Ozama Blanco: Aged and platinum-clear, with bright citrus notes and a snap of white pepper. It’s the perfect base for elevated daiquiris at The Royal in Shaw or a late summer mojito at Rose’s Luxury.
Ozama Añejo: Copper-hued and complex, this expression builds on caramel, chocolate, and spice—ideal for sipping neat in a Logan Circle speakeasy or pairing with dessert in Old Town Alexandria.
Ozama Gran Añejo: The flagship sipper. Silky with notes of dates, raisins, vanilla, and fine wood. A slow, luxurious pour meant for top shelves in Georgetown or a fireside moment in Annapolis.
With suggested prices ranging from $25 to $40 per 700ml bottle, Ozama Rum offers rare quality at an accessible entry point. It’s luxury with heart—and it’s coming for D.C.’s cocktail culture.
A Rum with a Mission (and Momentum)
What sets Ozama apart—besides its flavor—is its purpose. Ortiz and his team, including Abbott Wolfe, CEO of Drink2Success, baked philanthropy into the business model from day one.
“From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” Wolfe said.
Two percent of all profits from Ozama will be donated to cleanup efforts along the Ozama River and to support local communities in the Dominican Republic. In a city where social responsibility carries weight (just ask anyone on Capitol Hill), Ozama’s mission-driven model resonates deeply.
Rum’s Rising—and Washington’s Ready
The global rum market, valued at $11.77 billion in 2022, is projected to grow 5.6% annually through 2030, according to Global View Research. As American consumers shift from mass-market brands toward artisanal, culturally grounded spirits, Ozama Rum is arriving at precisely the right time.
Washington’s cocktail culture—long dominated by bourbon, rye, and gin—is increasingly open to rum, especially when it’s this well-made and story-rich. Early tastings at venues in Penn Quarter and Adams Morgan suggest bartenders are eager to experiment with Ozama in classics like the El Presidente, the Jungle Bird, and yes—even a refined rum-based Old Fashioned.
Where to Find Ozama Rum in D.C.
Ozama Rum is now available online at drinkozama.com and is rolling out in select Northeast markets, including the Washington metro area. Expect to see it appear soon on curated back bars and menus in cocktail-forward destinations like Columbia Room, Serenata, and Maketto. Retail expansion into D.C., Maryland, and Northern Virginia is expected by early summer.
Final Sip: From the DR to the DMV
Ozama Rum isn’t just another bottle. It’s an invitation—to taste, to connect, and to celebrate a Caribbean culture often underrepresented in the premium spirits space. In a city built on narrative, nuance, and legacy, Big Papi’s new venture is finding a natural home.
“They say that perfection doesn’t exist,” Ortiz said. “But you can get close to it.”
And in Washington D.C., where compromise is rare and taste is everything—that’s a pretty strong pitch.
WWE Superstars Are Coming to D.C. Liquor Stores with Seagram Escapes Spiked — Here’s Why Everyone’s Talking About It
From Capitol Hill to Capitol One Arena, wrestling fandom in D.C. runs deep—and now, it’s got a bold new drink to match. WWE has officially stepped into the ready-to-drink ring for the first time ever, and they’re doing it with Seagram’s Escapes Spiked, the flavored malt beverage brand known for pulling no punches when it comes to flavor.
This multi-year partnership marks a historic moment for WWE—its first-ever licensed alcoholic beverage—and it’s already turning heads across the District. Whether you’re a die-hard Attitude Era fan, a loyal member of the WWE Universe, or just someone who loves a cold can with big flavor, this collab is tailor-made for D.C.’s mix of culture, energy, and edge.
The new Seagram’s Escapes Spiked WWE Series is already hitting shelves all over the DMV—from Columbia Heights liquor stores to Northeast corner shops and suburban carry-outs in Prince George’s County. And with summer heating up, this release couldn’t have better timing.
D.C. Wrestling Fans Get the First Pour
Washington, D.C. isn’t just about politics. It’s about passion—and anyone who’s been inside Capital One Arena on a WWE Monday Night Raw knows the city brings the noise. So it makes perfect sense for WWE and Seagram’s Spiked to roll out this fan-first collaboration in a city that knows how to bring the heat, whether it’s a rowdy crowd at Survivor Series or a packed watch party in U Street.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO Group Holdings, WWE’s parent company. “And D.C. fans bring intensity like no other—we’re excited to launch where the passion runs strong.”
Three Flavors That Hit Like a Superkick
The new Seagram’s Escapes Spiked WWE Series isn’t coming in quiet—it’s coming in like Roman Reigns on a title run. The lineup includes three flavor-heavy hitters, each built to satisfy the D.C. palate with serious fruit-forward force:
Rumble Punch™ – A remix of the iconic Jamaican Me Happy, this knockout mix of strawberry, lemon, watermelon, and guava is the perfect sip whether you’re chilling at a rooftop bar in Navy Yard or hosting a viewing party in Shaw.
Pineapple Powerhouse™ – Pineapple, cherry, and lime blend into a bold burst of sweet-and-sour flavor. This one belongs on ice at your next H Street block party or afterwork meetup on K Street.
Slammin’ Blueberry™ – Blueberry and lemon team up for a crisp, refreshing flavor profile that’s as smooth as a well-executed suplex—and perfect for cracking open during a Nationals tailgate or a Capitol Hill cookout.
Each can clocks in at 8% ABV, and they’re now available throughout D.C. and surrounding areas. No mixers. No nonsense. Just bold drinks with serious WWE energy.
Superstars Coming to the DMV
As part of the partnership, Seagram’s Spiked becomes an Official Partner of WWE, meaning you’ll start seeing the brand integrated across WWE Premium Live Events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®. But that’s not all—WWE Superstars will also be making special appearances at local D.C.-area retailers throughout the year.
That’s right—your local beer distributor or convenience store might just become the site of a surprise meet-and-greet with one of your favorite Superstars. Expect exclusive photo ops, giveaways, and maybe even a few promos cut in the snack aisle.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience—and D.C.’s incredibly passionate and loyal fanbase,” said Jaime Polisoto, brand director for Seagram’s Escapes. “This city knows how to show out, and we can’t wait to bring WWE energy directly to the fans.”
Belt-Worthy Sips for the District
From the Howard Theatre to the Wharf, D.C. is a city that lives big—and this drink is designed to match that pace. Whether you’re pregaming before a show, winding down on your porch in Petworth, or watching a Pay-Per-View with friends in Adams Morgan, Seagram’s Escapes Spiked WWE Series is the drink that’s made for wrestling fans who also know their way around a great party.
Because in D.C., we don’t just watch the main event—we are the main event.
Raise a can. Pop a crowd. And drink like a champion.
DC’s Own Taraji P. Henson Sets Sail with Seven Daughters Moscato and Princess Cruises
She grew up in the Nation’s Capital, earned her stripes at Howard University, and has since become a Hollywood powerhouse. Now, Taraji P. Henson is bringing a taste of her signature charm—and a glass of her delicious Seven Daughters Moscato—to the high seas with Princess Cruises.
That’s right, D.C.—one of our own is leveling up your next vacation. Princess Cruises has officially added Henson’s Seven Daughters Moscato to its exclusive Love Lines Premium Liquors Collection, and it’s already giving first-class flavor with DMV soul.
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson, who serves as Strategic Advisor and Creative Collaborator for the brand. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
With a lightly sweet profile, tropical fruit notes, and a touch of honeysuckle, Seven Daughters isn’t just a wine—it’s an experience. It’s the kind of drink you sip after a long week on the Hill, during a rooftop evening in Shaw, or while catching a sunset from a cruise deck after boarding in nearby Baltimore.
“Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
For Henson, who’s always repped D.C. with pride, this partnership is more than a business move—it’s personal. A Howard Bison turned award-winning actor, Taraji’s journey from Southeast to stardom has always been powered by authenticity, hard work, and a whole lot of heart. And now, she’s bringing that same energy to your wine glass.
Seven Daughters Moscato joins a star-powered lineup in the Love Lines Premium Liquors Collection, which features names like Jason Momoa (Meili Vodka), Matthew and Camila McConaughey (Pantalones Organic Tequila), Blake Lively (Betty Booze), Liev Schreiber (Sláinte Irish Whiskey), Jason Aldean (Melarosa wines), and Kylie Minogue (No Alcohol Sparkling Rosé). But Taraji’s addition hits differently—especially here in the DMV.
Whether you’re relaxing in Rock Creek Park, brunching in Navy Yard, or headed down I-95 for a cruise getaway, this wine is made for real ones who know good taste and good vibes go hand in hand. And with cruises sailing from just up the road in Baltimore, getting on board with Taraji’s Moscato is as easy as booking a weekend away.
This is wine with character. Wine with elegance. Wine with roots. Just like Taraji. Just like D.C.
So go ahead, DMV—raise your glass. One of our own is bringing the flavor to the seas, and she’s making sure every sip feels like home.
Learn more about Princess Cruises and the Love Lines Premium Liquors Collection at www.princess.com.
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com
A final salute to Root to Table 2022, enjoy a late afternoon of Agri Cultural culinary excellence presented by Taste of Blue Ridge. This All-Star event will salute four chefs and a rising star that are vested in our culinary /agricultural community and committed to local sourcing.
Taste of Blue Ridge Top Chefs for “Four Sensational Chefs at Patowmack” Dec 4
Begin your holiday season with a vibrant four-course dinner at the beautifully holiday decorated Restaurant at Patowmack Farm. Inspired by the fantastic food grown and raised here in the United States, our chefs represent diverse culinary backgrounds showcased in the dinner courses you will savor at this Root to Table event.
The evening begins with passed hors d’oeuvres while taking in the stunning views of the Potomac River. 2021 saw Virginia trout to Virginia beef, Maine oysters, Indiana duck from a family farm, Blue Crab, and Loudoun County winter farm vegetables. The 2022 menu is coming soon and your palette will be in for an outstanding culinary experience.
Join restaurant owners, chefs, farmers, and of course, our passionate food friends for an exciting event!
About The Restaurant at Patowmack Farm
The Restaurant at Patowmack Farm presents a dining experience that is unique in and of itself. With the perfect venue: glass conservatory, gazebo, and open-air tent, guests are able to enjoy an unforgettable evening savoring organic, local, progressive cuisine while taking in one of the most spectacular views in all of Loudoun County.
The Prix Fixe menu is offered on Thursday, Friday, and Saturday evenings. Saturday and Sunday a Brunch/Lunch menu is available. The menus give you the opportunity to dine on sustainable, local, organic cuisine that is reflective of the seasons. Add the wine pairing to the prix fixe menu and experience the balance between food and wine.
Halloween Cocktails: Spooktacular Black Salt garnish for monster-inspired crafty cocktails
Just in time for your spooky get-togethers and Día de los Muertos celebrationsTwang, a purveyor of Mexican-inspired food- and beverage-enhancing products, has released their brand new Twang-A-Rita Black Salt!
Perfectly curated for the season of shadows, it’s an enchanting black-colored salt that’ll cast a spell on your tastebuds. And as Dia De Los Muertos approaches, let our Black Salt pay tribute to the elegance of the holiday, garnishing your celebratory drinks and dishes with a touch as beautiful as marigolds on a moonlit altar.
Cheers to spirited sips and otherworldly adventures!
You can buy the Twang-A-Rita Black Salt here, each 4-ounce bag of Twang-A-Rita Black Salt is $4.00. Twang has shared the following fiendish cocktail recipe that is perfect for all you goblins and ghouls.
Monster Margarita Recipe
Serving: 1 cocktail
Ingredients
Twang-A-Rita Black Salt
2 ounces of tequila
1 ounce melon liqueur
1 ounce lime juice
½ ounce agave syrup
Honeydew melon
Blueberries
Preparation
Rim your glass with Twang-A-Rita Black Salt
Fill serving glass with ice
In a cocktail shaker add tequila, melon liquor, lime juice and agave syrup. Shake for 10-15 seconds
To garnish, scoop small balls out of honeydew melon
Place a blueberry in the center of each melon ball to resemble an eyeball
Skewer the melon eyeballs onto a cocktail stick and enjoy!
To learn more about Twang Beer Salts, visit twang.com. Stay up to date with Twang’s new releases by following along on Instagram and Facebook.
Yo DC! Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Publicity For Food CEO Heather Holmes
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
The PublicityForGood Team
FlavRReport.com on YouTube
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business.But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
