Zayn Malik joins Mixoloshe as Chief Creative Officer and Co-Owner
The global superstar launches a custom Lychee Martini flavor, with a unique can design inspired by his own tattoos.
The fast-rising, award winning non alcoholic beverage brand, made with clean ingredients and nothing artificial will make its retail debut at Walmart, launching across the US with the retailer by end of October
Mixoloshe, a female founded and award winning non-alcoholic beverage brand, announces its partnership with celebrated award-winning artist and entrepreneur Zayn Malik, who has joined the company as the Chief Creative Officer (CCO) and Co-Owner.
The partnership will center around reshaping the narrative of the non-alcoholic beverage industry, as well as deep creative collaboration on marketing initiatives and upcoming flavor launches.
Additionally, Mixoloshe will launch in 500 Walmart stores across the country, marking the brand’s anticipated retail debut.
Zayn’s first flavor launch is a non-alcoholic Lychee Martini, a refreshing and exotic drink, that is sweet, floral, and slightly tropical. The can design is also captivating and unique, featuring replica illustrations of his own most beloved tattoos.
Mixoloshe was founded in 2022 to redefine the booming non-alcoholic drink category with a clean, alcohol-free take on cocktails and premium spirits that taste like the real thing.
Their collection offers a non-alcoholic range of popular cocktails, such as a Mojito, Old Fashioned, Gin & Tonic, and Margarita, as well as non-alcoholic Tequila, Whisky, and Gin, all made with real ingredients, and low in sugar, calories.
Mixoloshe’s soft seltzers and non-alcoholic spirits have been recognized globally as best in class, and in 2023 they were honored with the Bartenders Spirits Gold Award, Ascot Award Gold for Taste, and the SIP Awards in Gold, Silver, and Bronze, to name a few. Their collection includes 8 canned non-alcoholic cocktail varieties, including the newly launched Lychee Martini flavor, and three bottled non alcoholic premium spirits.
“The non-alcoholic beverage market is ready for disruption, which can create immense growth potential. We see consumers already shifting preferences towards healthier and alcohol-free alternatives, which provides an opportunity for a brand like MIXOLOSHE to redefine this industry. I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages and build one of the most talked about drinks in the world.” – Zayn Malik
“Zayn is a creative visionary both in music and beyond. His passion for innovation and his ability to captivate audiences will undoubtedly help us redefine the narrative around the non alcoholic beverage category, with a fresh perspective on making healthy lifestyle choices and living well, irrespective of your beverage preferences,” said Kristina Roth, MIXOLOSHE Founder and CEO. “I’m looking forward to working alongside him and shaping a future for this category where the glass is always half full of possibilities.”
Soft seltzers are available in a 12 pack, and retail for $29.99. Non-alcoholic spirits are available in a 750 ml bottle and retail for $29.99.
Mixoloshe is a female-founded line of non-alcoholic seltzers and spirits that are formulated to taste and smell boozy without the booze. Whether you’re booze-free forever or just for the night, these drinks are the perfect inclusive answer to an age old question—what are we drinking? High in flavor and low in calories, MIXOLOSHE packs a party into every can of soft seltzer and bottle of non-alcoholic spirits. With a mission and ingredients that are anything but fake, the brand offers booze-free cocktail alternatives that taste like the real thing. Party tonight with no regrets tomorrow.
A Rum So Good It Could Unify Congress? Big Papi’s Ozama Rum Hits D.C. With Dominican Pride and Premium Flavor
What do a Hall-of-Fame baseball legend, the Ozama River in the Dominican Republic, and your next favorite rum have in common? According to David “Big Papi” Ortiz, the answer is Ozama Rum—a brand-new ultra-premium Dominican spirit that’s already making waves from Dupont Circle to Georgetown’s waterfront bars.
Ortiz, the beloved former Red Sox slugger, has officially entered the world of high-end spirits. And no, this isn’t just another celebrity endorsement. This is a passion project with deep cultural roots, a social mission, and a flavor profile that’s already catching the attention of D.C.’s discerning drinkers and mixologists alike.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz said. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Made in the Dominican Republic. Designed for D.C. Tastemakers.
Named after the Ozama River—where Ortiz spent his childhood swimming, fishing, and crabbing—Ozama Rum is a 100% Dominican-made product, bearing the official Ron Dominicano designation. From sugarcane fields to barrel aging and bottling, every drop is crafted on the island, offering a terroir-driven taste experience rooted in authenticity.
For a city like Washington, where policy powerhouses and cultural tastemakers collide, Ozama hits a sweet spot. It’s a spirit with heritage, depth, and—let’s be honest—genuine cool factor.
Ozama debuts in three expressions:
Ozama Blanco: Aged and platinum-clear, with bright citrus notes and a snap of white pepper. It’s the perfect base for elevated daiquiris at The Royal in Shaw or a late summer mojito at Rose’s Luxury.
Ozama Añejo: Copper-hued and complex, this expression builds on caramel, chocolate, and spice—ideal for sipping neat in a Logan Circle speakeasy or pairing with dessert in Old Town Alexandria.
Ozama Gran Añejo: The flagship sipper. Silky with notes of dates, raisins, vanilla, and fine wood. A slow, luxurious pour meant for top shelves in Georgetown or a fireside moment in Annapolis.
With suggested prices ranging from $25 to $40 per 700ml bottle, Ozama Rum offers rare quality at an accessible entry point. It’s luxury with heart—and it’s coming for D.C.’s cocktail culture.
A Rum with a Mission (and Momentum)
What sets Ozama apart—besides its flavor—is its purpose. Ortiz and his team, including Abbott Wolfe, CEO of Drink2Success, baked philanthropy into the business model from day one.
“From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” Wolfe said.
Two percent of all profits from Ozama will be donated to cleanup efforts along the Ozama River and to support local communities in the Dominican Republic. In a city where social responsibility carries weight (just ask anyone on Capitol Hill), Ozama’s mission-driven model resonates deeply.
Rum’s Rising—and Washington’s Ready
The global rum market, valued at $11.77 billion in 2022, is projected to grow 5.6% annually through 2030, according to Global View Research. As American consumers shift from mass-market brands toward artisanal, culturally grounded spirits, Ozama Rum is arriving at precisely the right time.
Washington’s cocktail culture—long dominated by bourbon, rye, and gin—is increasingly open to rum, especially when it’s this well-made and story-rich. Early tastings at venues in Penn Quarter and Adams Morgan suggest bartenders are eager to experiment with Ozama in classics like the El Presidente, the Jungle Bird, and yes—even a refined rum-based Old Fashioned.
Where to Find Ozama Rum in D.C.
Ozama Rum is now available online at drinkozama.com and is rolling out in select Northeast markets, including the Washington metro area. Expect to see it appear soon on curated back bars and menus in cocktail-forward destinations like Columbia Room, Serenata, and Maketto. Retail expansion into D.C., Maryland, and Northern Virginia is expected by early summer.
Final Sip: From the DR to the DMV
Ozama Rum isn’t just another bottle. It’s an invitation—to taste, to connect, and to celebrate a Caribbean culture often underrepresented in the premium spirits space. In a city built on narrative, nuance, and legacy, Big Papi’s new venture is finding a natural home.
“They say that perfection doesn’t exist,” Ortiz said. “But you can get close to it.”
And in Washington D.C., where compromise is rare and taste is everything—that’s a pretty strong pitch.
WWE Superstars Are Coming to D.C. Liquor Stores with Seagram Escapes Spiked — Here’s Why Everyone’s Talking About It
From Capitol Hill to Capitol One Arena, wrestling fandom in D.C. runs deep—and now, it’s got a bold new drink to match. WWE has officially stepped into the ready-to-drink ring for the first time ever, and they’re doing it with Seagram’s Escapes Spiked, the flavored malt beverage brand known for pulling no punches when it comes to flavor.
This multi-year partnership marks a historic moment for WWE—its first-ever licensed alcoholic beverage—and it’s already turning heads across the District. Whether you’re a die-hard Attitude Era fan, a loyal member of the WWE Universe, or just someone who loves a cold can with big flavor, this collab is tailor-made for D.C.’s mix of culture, energy, and edge.
The new Seagram’s Escapes Spiked WWE Series is already hitting shelves all over the DMV—from Columbia Heights liquor stores to Northeast corner shops and suburban carry-outs in Prince George’s County. And with summer heating up, this release couldn’t have better timing.
D.C. Wrestling Fans Get the First Pour
Washington, D.C. isn’t just about politics. It’s about passion—and anyone who’s been inside Capital One Arena on a WWE Monday Night Raw knows the city brings the noise. So it makes perfect sense for WWE and Seagram’s Spiked to roll out this fan-first collaboration in a city that knows how to bring the heat, whether it’s a rowdy crowd at Survivor Series or a packed watch party in U Street.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO Group Holdings, WWE’s parent company. “And D.C. fans bring intensity like no other—we’re excited to launch where the passion runs strong.”
Three Flavors That Hit Like a Superkick
The new Seagram’s Escapes Spiked WWE Series isn’t coming in quiet—it’s coming in like Roman Reigns on a title run. The lineup includes three flavor-heavy hitters, each built to satisfy the D.C. palate with serious fruit-forward force:
Rumble Punch™ – A remix of the iconic Jamaican Me Happy, this knockout mix of strawberry, lemon, watermelon, and guava is the perfect sip whether you’re chilling at a rooftop bar in Navy Yard or hosting a viewing party in Shaw.
Pineapple Powerhouse™ – Pineapple, cherry, and lime blend into a bold burst of sweet-and-sour flavor. This one belongs on ice at your next H Street block party or afterwork meetup on K Street.
Slammin’ Blueberry™ – Blueberry and lemon team up for a crisp, refreshing flavor profile that’s as smooth as a well-executed suplex—and perfect for cracking open during a Nationals tailgate or a Capitol Hill cookout.
Each can clocks in at 8% ABV, and they’re now available throughout D.C. and surrounding areas. No mixers. No nonsense. Just bold drinks with serious WWE energy.
Superstars Coming to the DMV
As part of the partnership, Seagram’s Spiked becomes an Official Partner of WWE, meaning you’ll start seeing the brand integrated across WWE Premium Live Events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®. But that’s not all—WWE Superstars will also be making special appearances at local D.C.-area retailers throughout the year.
That’s right—your local beer distributor or convenience store might just become the site of a surprise meet-and-greet with one of your favorite Superstars. Expect exclusive photo ops, giveaways, and maybe even a few promos cut in the snack aisle.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience—and D.C.’s incredibly passionate and loyal fanbase,” said Jaime Polisoto, brand director for Seagram’s Escapes. “This city knows how to show out, and we can’t wait to bring WWE energy directly to the fans.”
Belt-Worthy Sips for the District
From the Howard Theatre to the Wharf, D.C. is a city that lives big—and this drink is designed to match that pace. Whether you’re pregaming before a show, winding down on your porch in Petworth, or watching a Pay-Per-View with friends in Adams Morgan, Seagram’s Escapes Spiked WWE Series is the drink that’s made for wrestling fans who also know their way around a great party.
Because in D.C., we don’t just watch the main event—we are the main event.
Raise a can. Pop a crowd. And drink like a champion.
DC’s Own Taraji P. Henson Sets Sail with Seven Daughters Moscato and Princess Cruises
She grew up in the Nation’s Capital, earned her stripes at Howard University, and has since become a Hollywood powerhouse. Now, Taraji P. Henson is bringing a taste of her signature charm—and a glass of her delicious Seven Daughters Moscato—to the high seas with Princess Cruises.
That’s right, D.C.—one of our own is leveling up your next vacation. Princess Cruises has officially added Henson’s Seven Daughters Moscato to its exclusive Love Lines Premium Liquors Collection, and it’s already giving first-class flavor with DMV soul.
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson, who serves as Strategic Advisor and Creative Collaborator for the brand. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
With a lightly sweet profile, tropical fruit notes, and a touch of honeysuckle, Seven Daughters isn’t just a wine—it’s an experience. It’s the kind of drink you sip after a long week on the Hill, during a rooftop evening in Shaw, or while catching a sunset from a cruise deck after boarding in nearby Baltimore.
“Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
For Henson, who’s always repped D.C. with pride, this partnership is more than a business move—it’s personal. A Howard Bison turned award-winning actor, Taraji’s journey from Southeast to stardom has always been powered by authenticity, hard work, and a whole lot of heart. And now, she’s bringing that same energy to your wine glass.
Seven Daughters Moscato joins a star-powered lineup in the Love Lines Premium Liquors Collection, which features names like Jason Momoa (Meili Vodka), Matthew and Camila McConaughey (Pantalones Organic Tequila), Blake Lively (Betty Booze), Liev Schreiber (Sláinte Irish Whiskey), Jason Aldean (Melarosa wines), and Kylie Minogue (No Alcohol Sparkling Rosé). But Taraji’s addition hits differently—especially here in the DMV.
Whether you’re relaxing in Rock Creek Park, brunching in Navy Yard, or headed down I-95 for a cruise getaway, this wine is made for real ones who know good taste and good vibes go hand in hand. And with cruises sailing from just up the road in Baltimore, getting on board with Taraji’s Moscato is as easy as booking a weekend away.
This is wine with character. Wine with elegance. Wine with roots. Just like Taraji. Just like D.C.
So go ahead, DMV—raise your glass. One of our own is bringing the flavor to the seas, and she’s making sure every sip feels like home.
Learn more about Princess Cruises and the Love Lines Premium Liquors Collection at www.princess.com.
This Spring Find the Best Wines at the Best Prices, revealed by Sommelier Jaime Smith
With the coming of spring and the equinox, we start a time of renewal in nature, particularly in the northern hemisphere as the vineyards start to bud and come alive with energy. As the weather starts to warm and the plants wake up from a nice winter snooze, it’s time to think about what the last few years harvests have given us (as far as bottled wine).
With this warming, we still have cool if not cold nights, so when thinking about choosing wines for this new season, we have few limits.
We can celebrate in the day with sparklers and fade into the evening with a heartier red to keep you toasty.
These wines were chosen for QPR (quality to price ratio) as this is the single best determinate that defines well made wines. A good way to think about this is that if you have the means to drink a bottle daily, sub $20 is a sweet spot.
If you prefer one better bottle a week for a nice dinner on the weekend, perhaps $35 is a nice option; a very special bottle shouldn’t cost more than $75 (ever) in a store.
Not to give away the game but generally at wholesale if a bottle costs, for terms of simplicity, $10, in a store it would be 35% on top of that; on a shelf to you for ~ $14.
The markup for a restaurant is generally 300-400%, as they have many operating costs inlaid.
If anyone ever tells you they understand how bottles of wine are priced, they are lying.
These 15 wines represent some of the tastiness that is the exciting wine market right now. The wine will include both domestic and international selections and depending on where you live, will dictate the availability of each; the internet is the great leveler of the field!
For ease of choice to match both your moos and temperature needs, we split these up into a few categories. Mix and match!
Sparkling Springtime Wines
Sparkling wines are an everyday pleasure, from Pet-nats to traditional Champagne, the category is wide open, exciting and affordable.
Bring Great Flavors to your DC Thanksgiving with Wine Ideas from Winemaker Brian Cheeseborough.
Thanksgiving is coming up fast, and you just have a few days left, do not panic just yet.
Most people are not “hosting” a Thanksgiving; instead, they are guests. Whether its family, friends, or you are the plus one, it is always better to make a good impression – and what better way than with an exceptional wine or two?
Bring Great Flavors to your DC Thanksgiving with Wine Ideas from Winemaker Brian Cheeseborough
Wine can be inexpensive; our winemaker suggested a few wines between $15-$45.
Wine Ideas from Winemaker Brian Cheeseborough
Brian Cheeseborough has more than 20 vintages of wine experience and made 90+ point wines in 6 different regions worldwide (California, France, New Zealand, Argentina, and more). He is an expert at pairing flavors and (more importantly) how to fix sour or off flavors – think dry turkey. (yikes!)
Winemaker Brian Cheeseborough shares Delicious Wine Pairings for Your Thanksgiving Feast
Take it away, Brian!
Thanks for having me. I’m excited to share these ideas because there are two goals: if the food is incredible, we want a wine that matches it and makes it even better (think like a dancing partner), and secondly, if the food is not great, we want a way to elevate the experience and fix the mistake.
Bring Great Flavors to your DC Thanksgiving with Wine Ideas from Winemaker Brian Cheeseborough
Wine can do that! Most of these wines are from vineyards I have worked with or fellow Fresno State alums, some of whom I sat in a lecture with about all things wine. Can’t find the exact bottle? There are numerous producers for these wines under $50 and some below $20 – follow the varietals.
So, let us get started.
Alexander Valley Vineyards – Gewürz, 2021 Mendocino County
Alexander Valley Vineyards – Gewürz, 2021 Mendocino County
This Gewürz can solve many problems. It is a great wine to start the night; It’s also great when you’re eating something dry or bland. Yes, it is on the sweeter side. The aromatics are floral, with enticing notes of apple, grapefruit, and citrus; the mouth is silky and rich. This will pair well with any course. I like it with turkey best!
Willamette Valley Vineyards 2021 Estate Chardonnay
Another great option to start the party. The nose is a fresh bouquet of apricot, lemon, lime, and honey. The mouth is rich and supple with flavors of golden apple, caramel, and vanilla, with a nice round, refreshing finish. You can easily pair this with rich seafood dishes like shrimp alfredo and crab-stuffed lobster tail. Also, creamy potatoes or spiced pumpkins. (If you end up with pumpkin or squash on your plate and try a glass of this, you will thank me later.)
Pine Ridge Vineyards 2021 Chenin Blanc + Viognier White Blend
Pine Ridge Vineyards 2021 Chenin Blanc + Viognier White Blend
One more light suggestion to start off your feast! This is crisp, bright, and full of life. The nose is a bouquet of honeysuckle, and orange blossoms, with a twist of ginger spice. The mouth is full-bodied with refreshing acidity. Flavors of tangerine, lime, and green apple. It’ll pair great with a light salad, goat cheese, and olives.
It has a gorgeous fruit-driven nose with aromas of red fruit, cherry, and plum. The mouth is sleek and silky, medium body with flavors of black currant and blueberry, with lush and velvety tannins. It would pair well with turkey, venison with traditional gravy, or cranberry.
The nose starts telling you this is something extra special; classic rich blackberry, pomegranate, and a touch of vanilla to round out the aromas.The mouth is super juicy and decadent, full of bright red cherry and cola with a baking spice finish. You want this with your main entree – turkey, ham, and stuffing. The people at your party drinking this will be glancing at each other, smiling between bites – they will know why!
Porter Creek, Estate Pinot Noir, Russian River – 2019
Porter Creek, Estate Pinot Noir, Russian River – 2019
On the nose, red fruit notes with cherry and plum. On the mouth, medium body with moderate oak, black currant, and blueberry, with delicate tannins. This pairs well with lean meat.
The critical thing to remember is that regardless of your budget, you can find a great flavor to pair with what you are eating. Also, the wine can “save” the day, just in case it ends up a little (or a lot) dry or bland. You are not the chef du jour for Thanksgiving, but you can still contribute to the sharing.
DC is celebrating this summer, Give Champagne Jeepers a Taste.
It’s easy to fall in love with champagne. Life celebrations. Work success. Life’s best memories (hello weddings, anniversaries, babies, birthdays). If you’re ready to try a new champagne, this is for you.
Today we had the amazing opportunity to talk (via zoom) with Jeeper Champagne’s Camille Cox. This conversation has been edited for length and clarity. For the full conversation, visit our YouTube channel.
Can you share a favorite memory where you celebrated with champagne?
Oh, there’s, God, there’s so many. I can’t even begin to tell you. But the one thing I can say is that you always should carry champagne because in victory you deserve champagne and in defeat you need it. That was Napoleon Bonaparte, if I’m not mistaken?
I think my most memorable toast with champagne are personal victories And, of course, business victories as you can imagine. I’ve been selling champagne for a very long time, and I can name a couple that come to mind. One of them a few years back was getting business at the Delta Airlines lounges. Putting another maison there. At the time, the house that I was working for at the time that was a big victory in itself. And just little victories in life each and every day. Every day is a celebration.
It’s all relative in how you look at it and how you live your life, but I think every day calls for champagne, to be completely honest with you.
I love that, ‘Everyday calls for champagne’. Jeeper has an interesting story behind it based on the end of World War II.
Can you give us just a very brief history lesson of Jeeper that brings us up to present day?
So, as you know, many champagne houses have great stories, and that’s the great thing about Champagne. Every Maison has their story and the fact that you get to go back and find out how it became is super fascinating to me.
When I had the chance to join Jeeper, I went back to look at the story. A family started making champagne in the 1800s. It had its heyday and then it floundered. It changed hands for quite some time. Then a gentleman by the name of Armand Goutorbe, who was working his family vineyards, had to be called to war and ended up in a house in an undisclosed location because everybody was fighting against the resistance at that time.
He happened to be holed up in a place with some American soldiers and they were being bombed and consequently they were all trying to help save each other’s lives. History tells us that Armand was a gentleman who took it upon himself to risk his own life, to pull some American GIs away from the building that was going to be bombed, possibly losing their lives.
In doing so, he impeded his leg and went back to looking over his vineyards in Champagne. The hills aren’t high, but they’re steep. His leg impeded his day-to-day operations. The US army got ahold of the story and some of the soldiers that he saved wanted to pay tribute to him and in all humbleness to thank him for saving their lives. So the US military gave him a Willie’s Jeep, and he rode around in the villages and he became known as “Mr. Jeeper Man”. Two years later, he said, I think I’m just gonna name my vineyards Jeeper. So there it was born Jeeper in 1949 because of a wonderful gift that the US Army bequeathed to him.
We still have the Jeep today on property.
Can we talk about the terroir of the region?
We are located in Faverolles et Coëmy, a commune near Reims in the north-west of the Champagne region. In the Montagne de Reims, the Côte des Blancs and the Marne Valley.
We are mostly a chardonnay house and we use Chardonnay as our primary grape.
We make eight different wines under the Jeeper label. We have two great certifications for being biodynamic and organic. Our flagship for the winery is our Blanc de Blanc. Our bottles are color coded in terms of the labels so that they stand out significantly to consumers.
That area has cool nights. A little bit of frost, but beautiful, pristine, crisp grapes from those regions, from the sub regions in Champagne. We own about 80 hectares. We don’t buy any grapes. We use our own grapes. We have the capacity to make 3.5 million bottles, but we hope to make more with some partnerships that we’ve kind of acquired.
Having Michel Reybier as a new partner with Nicholas, the current owner of and partner, who makes the wines too. Nicholas Dubois makes us stand apart from that we’re not right in the middle of Reims. We’re out there, believe it or not.
So when you come to Reims, you’re not gonna see us. You’re gonna have to get on the train or take a little cab and make it to Jeeper.
I love talking about process. Our audience is a mix of very basic drinkers up to connoisseurs.
So can you share a little bit of the process and how, how, what, what makes your champagne so unique?
What makes us a little bit more unique is a lot of champagne houses only use steel vats. We’re still kind of old school. We do use some Burgundy barrels. We have one of the biggest barrel rooms behind Krug and Bollinger. We have about 1200 barrels that we use. So for instance, our Grande Assemblage, which happens to be our brut non vintage, we age 20% of the chardonnay that we use in that blend for two years in used burgundy oak barrels and then we do the aging of the lees. We lay it down for about four years. So that’s two years for the 20% Chardonnay laying down for two years. Then the four years makes it a total of six years. So you get a totally different taste. There’s a little bit of maturity there with the oak barrels.
It’s something completely different. I’ve worked for houses that were stainless steel, so this is something new for me as well too. The aging process, there is some lactic, it just depends on which cuvee we’re speaking about.
Withholding our wines a little bit longer. We’re not big production, we’re not a grower champagne house by any means. We’re just over the hump as a boutique champagne house. We’re just getting started here in the United States. Our biggest production and where we sell the most champagne is in France.
But opening up the United States, it’s tough to build a champagne brand in the US, believe it or not. It’s super tough.
You have to find a way to differentiate yourself, what makes you stand out. I think that’s Jeeper having the name and the story and the total difference of not having stainless steel aging, and that we’re malolactic and that we do use oak barrels in some of our cuvee’s.
One of the reasons I wanted to talk to you is a few weeks ago when I had the chance to actually taste through the bottles, they did have such a unique taste.
So let’s talk about the actual bottles.
I’ve mentioned the Grande Assemblage, which is our brut non-vintage. It’s a green label, and I just told you a little bit about that. But the one that is our flagship is our Blanc De Blanc.
I think our bottles are beautiful. We have a patent on the bottle. People notice how easy it was to take off the foil.
So there’s still a little label underneath the foil that says Jeeper, which is kind of neat for us and it speaks volumes because it doesn’t leave you a mess or end up getting paper cuts from the foil cuts.
The Blanc de Blanc is big, full-bodied, rich. Also super elegant. It’s clean. It’s crisp, even though it has a big mouthful.
Our champagnes are the categories in the last 7 to 10 years that have really ended up getting some traction. I think people are walking away from the norm. They’re walking away from big commercial houses because they wanna see what else is out there.
Their curious is curiosity’s sake and I think it’s really helped the champagne business. I think the champagne business has always been cyclical, but in the last 7 to 10 years, it’s really gotten a hold and people are really embracing champagne to great success
Because there’s so many beautiful wines out there, so many different styles and so many cool things that you can learn. I think the more the people, because of the terroir, I always say that champagne is a reflection of the mood of the terroir.
Champagne, the terroir from where we are, its chalky soil limestone. It lends itself to so many different characteristics in the wine. We’re not a big vintage champagne house. 2008 was probably one of the best vintages of the century. It was gone in a flash. With our 2008, we age it for 12 years on the lees. It’s 88% Chardonnay and 12% Pinot Noir. So there’s that wonderful characteristic and it has a little maturity on it, a little oxidation.
I’m a vintage champagne girl and a no dousage champagne girl so this one fits the bill for me, but it may not be for everyone’s taste profile.
I can always tell at the beginning when I’m doing a tasting with the two lead wines that you start off with in Champagne, what someone is gonna like in the rest of the range. It never fails me. It’s always about 95% full proof.
It’s so subjective. The 2008 for me is interesting. We’re getting ready to release a new release of Blanc de Blanc coming in May, which I’m super excited about. It’ll be no dousage.
We also now have a partnership, as I mentioned, one of our owners, Michel Repier. There’s a gentleman by the name of Tony Parker, who’s a former four-time NBA champion. A hall of famer. I was just with him a couple weeks ago. Super, super person. He told us his story about where he came from and how much he loves gastronomy. He’s French. A lot of people don’t realize that. He’s from Lyon, and I’m sure the Parisians would beg to differ, but Lyon is supposedly now the gastronomy capital of Paris. So we have him as an ambassador; a gentleman who really loves wine and is very enamored with it, wants to roll his sleeves up.
He’s helped us with our Rose project that we have in Provence, but helping me with Jeeper as well. It’s a great collaboration. It’s been great for me, for the brand, for helping us build the brand here in the US because we’re building our distribution network.
Which is not an easy thing to do, as I can tell you having done it for many years. So we’re looking for new partners that want to build a brand with us who we want to be on the ground floor with. I feel like the people that bring you to the party are the people you need to stick to.
It’s easy to be a fair weather friend, but I am all about loyalty and building a brand with someone. And making it happen. The wine business is exploding, so there’s a lot of opportunities out there. It’s just finding our niche and letting people know the story and taste the wines.
I don’t know that champagne gets enough love when it comes to food. Let’s talk about food pairings.
A previous maison I worked for didn’t want us to suggest pairing champagne with chocolate or strawberries. I think that fallacy of Pretty Woman when she’s having her “floor picnic” as she called it in the movie. She’s drinking champagne and having strawberries – they are very acidic. But I think it’s really what you want to do.
Do I think it’s the best pairing? Absolutely not.
I’ve gone through this with many chefs in the past where I’ve asked them not to use chocolate or strawberries, and [while they weren’t happy with that] luckily they did talk to me at the very end of it, but they weren’t very happy. But there’s so many great things out there that you can pair champagne with and the new thing is, Champagne and chicken fried chicken.
As a southerner, I’m a fried chicken lover. It’s an incredible pairing.
I also think sea salt potato chips with a non-dosage champagne are absolutely fabulous. But let’s look at the classics. What about ratatouille from France? You know, something that you don’t really ever think about. It’s always the ones that are there that you can think about.
Gratin potatoes are an amazing pairing if you’re a big potato lover as I am. It’s just great. So I think the sky’s the limit depending on what it is you’re drinking. Of course, no dosage champagnes aren’t gonna be great with everything. I also love Dim Sum and champagne, to be completely honest with you.
So all the pairings that are non-traditional, if you will, kind of thinking outside the box. Really making it an opportunity to see: where you can take it? Are you gonna push the limit? I’m all about pushing the limits on a lot of things. Nobody should be chastised for that on any level.
So if somebody likes what they like, they like what they like. I think the traditional [concept] many years ago: Are you having chicken for dinner? You can only have white [wine]. I love the fact that that’s out the door now.
People learn more and more about wine every day. They’re so enamored with it. I think the pandemic gave us all an opportunity to stop, take a minute, take a breath, slow down, maybe enjoy things or get into things that we didn’t have the time to do. I think gastronomy is one of them.
People now love to make food at home. People love to drink wine at home. We saw that with the pandemic. There’s a lot of opportunity, everywhere you look. I like the classics. I’m a foodie.
But I love food and I think drinking it the way you want to drink it and the way you want to enjoy is paramount. Paramount. I don’t think there should be any rules put around that on any level.
As everyone’s hearing the Jeeper story and getting to know your bottles, what can our audience do for Jeeper Champagne?
Helping Jeeper is to buy some [bottles] where we’re distributed. Give something new a chance. Wherever you buy wine, take an opportunity to just treat yourself to something completely different because you never know what’s gonna happen.
It could end up being your favorite wine and you just don’t realize it. Expand your opportunity and your horizons, and that’s what life is all about.
Think outside the box. Live a little, okay. You, you bought a bottle, but there’s some great champagnes out there that are really economical. We know we’ve taken a little bit of a price increase, but treat yourself, you’ll be glad that you did. I think it, it expands your horizons and makes you see so many other things you didn’t see
Where can we find Jeeper Champagne on social media to follow?
